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Crimson Marketing

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Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. 1)

Crimson Marketing

SEO and SEM is one of those specializations that many of you think requires an expert to manage. H1 Tag – This is the title of any web page on a website when you open that page. Just like this page has the title “Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. DO NOT WRITE FOR SEO.

SEO 100
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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

SEO Can Be Set It And Forget It. “The idea that SEO is a one-time project, or a project that requires the same amount of resources over regular intervals, is a faulty one. Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.”

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4 Tips for Finding Great LinkedIn Groups that Will Help Generate Leads

Crimson Marketing

I recently came across a great article on how to leverage your LinkedIn Groups as a lead generation tool. “LinkedIn is a great resource for B2B marketers because the website gives brands the chance to connect with potential clients through various groups.” ” And I couldn’t agree more. Read the full article here.

Linkedin 100
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David Ginsburg, CMO of Pluribus Networks: How to use Marketing Technology to Market Technology [Podcast]

Crimson Marketing

Content that’s King: From David’s experience, videos of demos and customer case studies on Pluribus’ website are viewed more frequently than 1 or 2 page information sheet downloads. David explains how Pluribus uses these tools to strategically and efficiently develop its potential customer base.

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15 Actionable Takeaways From Social Media Marketing World 2013

Crimson Marketing

SEO matters, but social matters more. “To start building your email list, create a signature promotional giveaway (SPG) either on your website or within Facebook itself. . - The 4-1-1 Rule (one self promoting social share needs one relevant reshare and four pieces of relevant content not written by you). Use Facebook ads. #11:

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Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)

Crimson Marketing

Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Website Infrastructure. Website Structure. PPC to Test SEO and SEO to test PPC. Landing pages. Which CMS are you using?

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Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future

Crimson Marketing

proficient in email, SEO, SEM, online display, content, nurturing, social, etc.) It now uses a “tag management systems” vendor to collect and unify buyer data from its main website, the rewards website, a “hotel offers” website, and its mobile application to get a complete view of customer buying patterns.