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Making SEO a Priority During Website Launch Planning


Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way. SEO Considerations. Thinking about SEO before you launch will benefit you in a few ways.

15 Questions to Ask When Hiring an SEO Professional (Seriously)


Organic (non-paid) search is the largest single source of visits for most B2B websites. Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. Most SEO practitioners and tools now ignore it (as do the major search engines).

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Debunking 10 Common SEO Misconceptions

KoMarketing Associates

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. After that instance, I realized that there are multiple myths and generalizations made about SEO that are not 100% true. SEO Is Dead. No, SEO is not dead. SEO is no longer solely dependent on keywords or an over abundance of links. Why?  .

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10 essentials missing from your business website


You want a business website that sells. There are plugins and website features that make your life easier. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content. There are two things a solid brand identity and your business website absolutely need to succeed. SEO Plugin.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. great example is Moz’s Web Developer’s SEO. Through web presence optimization, SEO, search marketing, social media, content marketing and online advertising, he's helped clients. B2B Marketing. processes are fundamentally changing. know which half."

How Does Content Marketing Help with SEO?


Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. SEO requires great content.

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The 17 Best Keyword Research Tools for SEO and SEM


Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Google Review Count:  46,500.

Infusing SEO Into Your Content Marketing Strategy

B2B Marketing Insider

Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. Exceptional content that delivers value and purpose can earn links naturally, fueling a website’s authority and overall ranking potential. When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […].

Mobile SEO: How to Search Optimize Mobile Websites


Anecdotally, one of our clients had 4% of all access to their corporate website come from smart phones last month; not a huge number, but that’s up from just 1% a year ago. Another launched a mobile version of its company website in March; traffic to it has surged 250% in the past six months. On-Page Mobile SEO Techniques. Mobile SEO Link Building.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. great example is Moz’s Web Developer’s SEO. Through web presence optimization, SEO, search marketing, social media, content marketing and online advertising, he's helped clients. B2B Marketing. processes are fundamentally changing. know which half."

Industrial Website Redesign: Content Before Design

Industrial Marketing Today

Around this time of the year, I get more calls and emails about redesigning industrial websites. The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Content Marketing Industrial Marketing SEO This of course is very good news for my industrial marketing business but there is usually something missing that makes me cautious. This is only a content summary.

Your competitors are doing SEO


Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. So, too, is your corporate, resource, journalistic, or ecommerce website. Why are companies spending tens to hundreds of thousands of dollars on basically rewriting their entire websites? Their competitors. It’s Google’s tell?

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17 Helpful SEO Tools and Tool Reviews


For nearly as long as there have been people working on search engine optimization, there have been SEO tools. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Today, there are (in many cases free, or low-cost) tools covering nearly every aspect of content design, on-page, off-page, and technical SEO. Knutson.

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29 Guides to Beautiful and Effective Website Design


Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Website Design Guides. And it shouldn’t.”

10 Simple SEO Basics for Better Rankings


Good SEO isn’t hard. And while there are some advanced concepts to SEO, and there are times to hire an agency, most of the SEO you need to do is simple. The truth is, effective SEO is easier than many of the other things marketers struggle with – challenges like proving ROI, tracking customers across multiple channels, or even just creating great content. Bupkis!

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B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. great example is Moz’s Web Developer’s SEO. Through web presence optimization, SEO, search marketing, social media, content marketing and online advertising, he's helped clients. B2B Marketing. processes are fundamentally changing. know which half."

Do you use your website search to help your SEO?


I do lots of SEO projects. Not so typically, I also do a lot of website search projects. One reason is that IT people typically run website search while marketers typically manage SEO. But the few clients I work with that do SEO and website search together have discovered the secret I am about to share with you. Organic Search Website Search Google SEO

How Website Performance Insights Can Reveal What Your Customers Want

Tomorrow People

Standard website metrics can give you a powerful understanding of what your customers really want.

How To Turn Video Marketing Into a Successful SEO Strategy


YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. For instance, we implemented a video SEO strategy for a local tennis club in Columbus. Guest post by Jason Parks.

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SEO copywriting buzz


She’s scanning websites, answering emails on her mobile, and suffering from “content shock.” The post SEO copywriting buzz appeared first on Biznology. Copywriting Search Engine Optimization Apple content shock copywriting Derek Halpern ernest hemingway Ramit Sethi SEOWant your sentences to have a wham-bam impact? Think short. Very short. Here’s why.

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5 Ways Your Website Could Be Hurting Sales


Unfortunately, many businesses don’t properly invest in making their website the best it can be. Think about the last time you visited a website that looked like it had been designed by an amateur. Investing in proper hosting will help your website satisfy even the most click-happy customers. So, you’ve finally built the perfect website. Conclusion.

An SEO’s Guide to Bottom-of-Funnel Keywords


Keyword research is an important part of search engine optimization (SEO). In this stage, they are examining your website and your competitors’ websites; reading third party reviews, talking to peers, and perhaps visiting your booth at a trade show. Consider building out a similar keyword modifier list for your own website and topics. Top of Funnel: Awareness. Modifiers.

Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)

Crimson Marketing

Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Website Infrastructure. First thing’s first – make sure you have a fast server and one that’s large enough for the size of your website. Website Structure.

How to Make a Mobile-Friendly Website [Free SEO Guide]


The aftermath of this rollout, dubbed "Mobilegeddon," has resulted in thousands of non-optimized websites plummeting in mobile search results. According to the Searchmetrics blog , some of the websites most-affected by Google's mobile-friendly update include reddit, NBC Sports,, and Upworthy, just to name a few. SEO Mobile Marketing DailyReady to go mobile?

27 More Remarkable SEO Guides, Tips and Tactics


As noted in part one of the best SEO posts roundup for last year, with all the significant changes announced by Google in the past 12 months (at least six, detailed in a pair of posts below), “These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.” In Search of SEO?

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On-Page SEO: Eight Techniques for On-Page Website Optimization


One common technique for building links in the past was to submit a website to hundreds of general online directories. On-page search engine optimization (SEO) is a set of techniques for making it clear to the search engines what each page, and your website overall, is about. This is one of the most important single elements for SEO, akin to the title of a book. Too often, websites use generic menu text like “Products” and “Services.” Using a specific phrase helps with SEO, and also makes your page stand out in the search results. 6.

SEO Isn’t Mystical


What you need to know to break through the SEO jargon. With terms like “white hat” and “black hat,” it’s easy to see why SEO has gotten a rap as some type of internet sorcery that only the highly trained can master. But once you take a closer look, SEO isn’t actually as difficult as it seems at first glance. Keep Your “SEO Dictionary” Handy. and that will help your SEO.

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SEO Makes The Internet A Better Place For B2B Marketing

B2B Ideas @ Work

B2B Marketing SEO B2B Websites

4 Tips For An SEO-Friendly Website Architecture

EMagine B2B Blog

While it’s common knowledge that your site architecture and menu structure can affect the ease and usability of your website, you may not know how much of an impact your site architecture can have on your SEO efforts. Poor site architecture can lead to indexing issues, inefficient conversion rate optimization, and other SEO consequences. B2B Web Strategy SEO

5 Predictions for SEO in 2016


Ever watched a big SEO update roll out? But there are several SEO trends that continue to gather more and more steam, and they will probably shape 2016 in one way or another. 1. User engagement is SEO 2.0. Or, as Search Engine Land puts it, “Get your content right, and you’ve created a solid foundation to support all of your other SEO efforts.”. have no crystal ball.

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14 Fortuitous SEO and SEM Stats and Facts


The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Companies that blog have 97% more inbound links than companies that do not, and inbound links are (of course) critical to SEO success. 64% of B2B technology companies use SEO to help market their products (it’s not clear why 36% would not use SEO).

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A Brief History of Search & SEO


Tracing the history of SEO is kind of like trying to trace the history of the handshake. But unlike the handshake, SEO is fairly young, and changes frequently. So where did SEO begin, and how did it become so darn important? But here’s where SEO itself comes in. And that, dear readers, is where the SEO story begins. Brief History of Search & SEO.

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17 Realistic Ways to Get More Website Traffic


But they often still have good search volumes, and they tend to convert better. 2) Get your technical SEO right. For instance, is your website fast and mobile-friendly? These and other SEO basics can make a difference, and they aren’t that hard to fix. See our ebook, How to Make Any Content SEO-Friendly  for more details. 16) Leave comments on major blogs and websites.

Why Your Website Needs a Good Cleaning

B2B Marketing Unplugged

Have you been keeping your website content up to date? In 2007, the average website had 273 pages. I’m willing to bet that 2007 was about the last time most B2B sites had a good clean out.  I can’t find any more current stats than that on page count, but I just can’t imagine it’s lower. For some of us, there’s the added horror of abandoned websites. Let me help you out.

Your website sucks


Their sites were responsive before the responsive website was a thing. Me? I am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old. I was on a sales call with a DC-area architecture firm looking for some website love. That sucks.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO


Which keyword research and other SEO tools are most effective? What tactics are most valuable for local SEO success? Find those answers and more here in 10 expert SEO posts. SEO Keyword Guides and Tools. Fast SEO Competitive Analysis by Search Engine Watch. Other SEO Tools. Webbee SEO Spider Version 2.0 ” Local SEO Guides. Google+: No.2

How Adopting SEO Best Practices Will Increase Your Brand Awareness and Drive Sales


Each year, there is talk among the search engine marketing community whether or not SEO is still valuable to a business. The short answer is that SEO still matters – a lot. Watch this short video interview in which I interview Anvil Media’s Kent Lewis on why SEO is still important and why it matters for B2B companies. SEO search search engine optimization seo best practices

The SEO Journey – How long before you start seeing results?


Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? It comes from misunderstanding the current nature of SEO and it is stuck in the rudiments of what SEO used to be. Old vs. new SEO. In the past, SEO was about identifying the best keywords for businesses. How long SEO takes to work. Month #2.

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Is There Such A Thing As “Cheap” SEO?

B2B Marketing Insider

SEO is necessary – if you have a web-based business or even an app with just a web component, without search you’re nowhere. Throw in PPC, content marketing and social media as SEO firms go full-service, consider work on your website to restructure URLs, continuously tweak the information architecture to maximize crawlability, and SEO’s a lot […].

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Essential SEO advice directly from Google


This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog  way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity.