What does any of this have to do with industrial websites? can’t think of a single conversation about website redesign that I’ve had with industrial companies that didn’t start with or include the following, “We want our website to be on the first page of Google for … (fill in your own keywords and phrases).”. Right from the get go, the entire focus of the site redesign is on search engine optimization (SEO). One of the big draws of inbound marketing with content is that it helps a website get found early and often by its target audience. Source: Wikipedia ). MORE >>

by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. am not so sure manufacturing companies are fully convinced that their website is a real sales tool. Here are a few actual sound bites: We are still using our first website that was created by our president’s 23-year old son-in-law. We didn’t want to spend too much money so we hired an offshore programmer from a freelance site to design our company’s website. We put up a website because all our competitors have one. MORE >>

Now I don’t mean to be a buzz-kill, but SEO strategies seem to be multiplying like Justin Bieber fan sites.  In one post, he shows you a 10-step prioritized plan to improve the SEO for your blog without spending a lot of time or money. You might be seeing a lot of benefits from social media, but SEO cannot be overlooked. So with a little help from Ross Hudgens , I’ve put together this beginner’s SEO guide for bloggers.  In the “eyes&# of an SEO bot, title tags are the names your pages. All in One SEO Pack for WordPress. MORE >>

For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. 80% of people who visit a website get there from typing a keyword in the query box of a search engine. 46% click on the website in the first position on first page. 90% click on websites on the first page. SEO is about measuring website and marketing effectiveness and, with the learning, making adjustments to attract more people who take the actions you want. Here are 10 SEO measurements every marketer should know. MORE >>

One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites. By default, they assume that the issue is the lack of traffic because of poor SEO. It is quite likely, that your industrial Website is attracting enough traffic but suffers from poor conversion. In short, you may have a leaky industrial Website. Look at your Google Analytics, one quick indicator of a leaky Website is your bounce rate. Anything over 60% is worrisome and you may have a leaky Website. Now What? ). MORE >>