The Point

JUNE 3, 2009

A client writes: “If we include our company and product names as keywords in our PPC (paid search) campaign, won’t we simply be cannibalizing our SEO effort, i.e. paying for clicks that we otherwise would have generated for free?” Tags: Google AdWords SEM SEO Search Engines search marketing paid search PPC search engine marketing.

Paid Search Agency 100

Paid Search Agency SEM Adwords Campaigns 100

The Point

JANUARY 20, 2011

Least surprising result (it is Google, after all): Search Marketing (SEM and SEO) was ranked the most effective channel for generating new leads.

Planning 100

Planning Allocation B2B Marketing Google 100

The Point

MARCH 29, 2012

If the content on your blog is topical and relevant and insightful, and if you’re following basic SEO principles in your post title and body copy, there’s a high likelihood you’ll be generating significant traffic from interested prospects actively researching the types of issues and problems your company solves. Offer downloadable content.

RSS 100

RSS Paper Case Study Case Studies 100

The Point

SEPTEMBER 23, 2015

Linking keywords within blog posts to targeted Web pages or landing pages has long been an effective way to drive sales leads and also increase the “authority” (in SEO parlance) of the linked pages. Link keywords within blog content to relevant Web pages.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

The Point

MAY 30, 2013

Today, modern marketing channels have become so fragmented that B2B marketers are much more likely to work with a stable of agencies – a demand generation agency , for example, plus a branding firm, a PR shop, perhaps even an SEO consultant. The era of agency specialization is well and truly upon us.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

The Point

SEPTEMBER 20, 2010

It should contribute significantly to overall search traffic and SEO rankings. Or is it simply a dumping ground for company propaganda posing as thought leadership? A blog should be the centerpiece of your social media strategy. First, it should be generating sales leads. And frankly, it should look at least as good as your Website.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

The Point

OCTOBER 14, 2010

It makes a big difference for SEO and search traffic. Marketo has more than 300 content assets on offer on its Website.). When listing content assets on your Website, be sure to include a brief, keyword-rich description of that asset. Provide readers the ability to “like” individual content assets on Facebook.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

SEPTEMBER 30, 2022

A big thank-you to Spear’s SEO & Social Media maestro, Robin Kavanagh, for her help with this article. In an era where the buyer journey is more anonymous, more dynamic, and relies more than ever on social proof and the opinions of peers, marketers can no longer rely on advertising ( paid media ) alone.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

The Point

MAY 30, 2023

With a little work, a blog can be a major contributor to SEO and monthly lead goals. Can a reader subscribe to the blog via email or social media? Do you email new posts every month to customers and prospects? 8 Tips for Working with a Smaller Marketing Budget Click To Tweet * Invest in partner marketing.

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

The Point

APRIL 23, 2020

With the right design, frequency, and content, however, a blog can be a key driver for SEO and lead generation. Corporate blogs are some of the most neglected marketing assets in a company’s arsenal. If someone found your blog through search results, how easy is it for that visitor to subscribe to the blog or downloaded related assets?

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

The Point

FEBRUARY 4, 2013

Alas, email metrics are NOT included in the report (Optify is better known for SEO and Website analytics) but the results make for some illuminating reading nonetheless. Some of the key findings that I found most useful include: * Web traffic is seasonal.

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

The Point

JANUARY 6, 2012

Promote individual content items more effectively (and improve SEO) by including short descriptions visible at first glance. Even though the site as a whole continued to generate a consistent stream of leads, we knew we could do better, so we set out to redesign the resource library with the following objectives: 1.

Resources 100

Resources Lead Generation Paid Search Agency Generation 100

The Point

FEBRUARY 18, 2014

Commodity products are tailor-made for inbound marketing: SEO, paid search (SEM), content marketing, online display advertising.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

The Point

OCTOBER 31, 2012

If you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity. Access my free Slidecast on “ Getting Leads (and More!) From Your Blog: 10 Tips for Higher Blog ROI.” In just 18 minutes, you’ll learn: • How to leverage your blog for lead nurturing and customer marketing …. •

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

The Point

OCTOBER 11, 2012

In the process of managing search marketing campaigns for clients, we occasionally run into situations where client management is dictating that their company “own” certain key search terms on Google.

Positioning 100

Positioning Paid Search Agency Cost Google 100

The Point

DECEMBER 6, 2010

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100