The Effective Marketer

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Content Marketing is the New PR

The Effective Marketer

Content Rules : you have to change how external PR firms and agencies are hired and evaluated, and also pay special consideration for SEO. Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity.

PR 100
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Content Marketing is the New PR

The Effective Marketer

Content Rules : you have to change how external PR firms and agencies are hired and evaluated, and also pay special consideration for SEO. Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity.

PR 100
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inbound marketing training for free

The Effective Marketer

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. Otherwise, skip it and go straight for the Advanced SEO class (to be reviewed in my next post). What I liked best was the tips on tools you can use and where to find additional resources.

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because you can't beat free marketing training

The Effective Marketer

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. If you haven’t done already, check out the review of the first 5 presentations.

Training 100
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Proven Tactics to Increase Blog Traffic

The Effective Marketer

Make Your Blog’s Content SEO-Friendly. The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Participate in the Communities Where Your Audience Already Gathers. Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections. Install Analytics and Pay Attention to the Results.

Traffic 100
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Effective Content is Clear and Direct

The Effective Marketer

Website copy is notorious for that… and you get excuses like “oh, we added all these words for SEO!”, How are you different? Often times the answers do not reflect what is actually written. ”, or “that’s exactly what we said! Can’t you read”?

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What My Paper Route Taught Me about Content Marketing

The Effective Marketer

Brad is an experienced content strategist, SEO copywriter and blogger. Brad Shorr is Director of Content & Social Media for Straight North, a search engine marketing firm in Chicago. They work with middle market B2Bs in industries as diverse as restaurant merchant processing and bulk gloves. He still rides a bicycle. .

Paper 100