Paul Gillin

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How AI is automating writing and marketing messages

Paul Gillin

Content farms are websites that produce large amounts of content primarily for the purpose of SEO. One of the most notable is the rise of so-called “content farms”, which are sites that generate large amounts of low-quality content for the purpose of search engine optimization.

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Slides and Video Cover What You Need to Know About Search

Paul Gillin

A client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing. I’m not an SEO expert by any stretch, but I’ve learned a lot by osmosis. Mobilize Your SEO: Making the Most Out of the Mobile Search Opportunity. Related articles.

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I’ve Been Writing A Lot Lately, Just Not Here

Paul Gillin

From an SEO perspective, they do a lot of things wrong. The answer might be incubating in fast-growing media operations like BuzzFeed (right) and Upworthy. These publishers eschew search optimization in favor of creating content that people want to share. And they’re killing it online at the moment. A new McKinsey & Co.

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Awareness E-Book Raises the Bar on Social Measurement

Paul Gillin

Practice SEO. Awareness outlines five priorities that companies should define in becoming a best-in-class social marketer: Measure and Grow Social Reach. Monitor Social Conversations. Manage Social Content. Measure and Analyze Social Activity.

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Social Marketing Wisdom From a True Practitioner

Paul Gillin

It goes well beyond fans or followers to include factors like SEO effectiveness, interactions, activity and even customer service. A metrics section near the end introduces some new measurement tactics that were unfamiliar to me but which provide a solid foundation for understanding reach and effectiveness.