KoMarketing Associates

JANUARY 22, 2018

Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year. Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts.

Social Media 178

Social Media Paid Search Agency Customer Surveys Social Marketing 178

KoMarketing Associates

OCTOBER 8, 2019

There’s been a competition going on between PPC and SEO for quite some time. Search engine advertising” does beat out “organic search” by a little, but SEO comes in very close, and is among the best sources of traffic for high-quality leads overall. Landing pages are the perfect tool to do it. Here are a few charts to prove it.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138

KoMarketing Associates

MARCH 19, 2018

Small businesses continue to turn to SEO as a marketing tactic, but new research suggests that they struggle when it comes to showing an ROI. Clutch recently surveyed 351 small businesses to learn how they invest in SEO, as well as how they benefit from this tactic. SEO Challenges and Marketers.

Small Business Marketing 153

Small Business Marketing Customer Surveys SEO Business 153

KoMarketing Associates

MARCH 20, 2018

The good news is that while we may not be able to do everything at once, we can tackle these things one step at a time, starting with SEO. SEO and the Customer Experience. The topic of SEO and customer experience is nothing new. They associate SEO with Google and the singular goal of helping customers find us on the web.

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

SEPTEMBER 27, 2017

We see job openings for SEO managers, analysts, writers, coordinators, and more and often wonder what the differences are between each role. As SEO continues to grow and evolve, the duties for SEO experts continue to become more specific and niche for each area. How does SEO break down into separate roles or projects?

SEO 128

SEO Work Management Marketing Management Lead Scoring 128

KoMarketing Associates

NOVEMBER 16, 2017

As marketers refine their SEO objectives, they are finding that on-page content is the most effective tactic in terms of achieving their goals. The “Search Engine Optimization Tactics Survey” from Ascend2 recently looked at how marketers are aligning their SEO goals with their tactics. Enterprise Marketers and SEO Objectives.

Marketing Report 180

Marketing Report Tactics SEO Advertising Agencies 180

KoMarketing Associates

APRIL 5, 2018

Clutch recently surveyed 351 small businesses to gain insight into how they invest in SEO and what types of benefits they are reaping as a result. Based on the statistics, 55 percent of respondents now turn to SEO, which is a 3 percent increase from last year – but will this percentage continue to rise? Why or why not?

Small Business Marketing 177

Small Business Marketing Paid Search Agency SEO Marketing Budget 177

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements. SME Interviews.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

JULY 28, 2016

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. After that instance, I realized that there are multiple myths and generalizations made about SEO that are not 100% true. SEO Is Dead. No, SEO is not dead. SEO Produces Results Overnight.

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120

KoMarketing Associates

SEPTEMBER 14, 2017

Baidu continues to dominate the search engine space in China and as such, companies need to know the best practices of Baidu SEO. Although Baidu and Google share many similarities with SEO, there are some fundamental differences that need to be considered when you optimize your Chinese website. Content is the core of Baidu SEO.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

SEPTEMBER 11, 2018

It’s no secret measuring the success of a B2B SEO program can be tricky. While SEO isn’t alone in feeling the pain of proving ROI, it does face some unique challenges. Here are some additional resources on analyzing your content funnel: How to Uncover Actionable SEO Opportunities with a B2B Content Audit. Think Beyond SEO.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

KoMarketing Associates

NOVEMBER 7, 2017

This experience got me thinking about the type of mistakes in SEO program management that, when left unattended to, lead to poor performance and programs that ultimately don’t get continued and renewed. Questions to consider: What are the SEO factors that we need to focus on improving first and most?

SEO 140

SEO Work Management B2B Advertising Agencies 140

KoMarketing Associates

JULY 18, 2017

However, creating content that’s well-optimized for SEO will keep it in front of more eyes for a longer period of time. In this post, we will cover the following the following five points for writing SEO content that sticks : Identify a Keyphrase Target or Theme. How To Blend B2B SEO Into On-Site Content Development.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

DECEMBER 13, 2018

In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic. To be successful, your content must have a purpose – for SEO content, that purpose is to bring more organic traffic to the site. Keep it Clear, Concise & Valuable.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

KoMarketing Associates

DECEMBER 1, 2016

The term “ SEO Audit ” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful. The Duplicate Content Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

DECEMBER 5, 2018

At KoMarketing we strongly believe SEO is most effective when educating client marketing teams in addition to providing impactful recommendations and tactics. Because content marketing is a typical area we implement SEO tactics, working alongside our client’s content marketing team is also common practice.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

NOVEMBER 6, 2018

It is no secret how significant SEO can be to a digital marketing program. According to a recent report from The Manifest, 36 percent of those surveyed planned on investing more in SEO next year. Despite this knowledge, it is still critical for B2B marketers to demonstrate how SEO investments improve business results.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

KoMarketing Associates

MAY 21, 2019

Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”. Instead, we want to look at how we can make sure we are driving the right people and in turn, the right leads through our SEO program. Any good SEO program starts with keywords. Blogs are great for SEO.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

NOVEMBER 15, 2018

SEO and content work together – or, at least, they should. When SEO and content efforts operate in conjunction with one another, marketers are able to generate better results, ensure digital efforts are aligned, and even become more efficient. Without content, SEO efforts will remain stagnant, and vice versa. Let’s start there….

SEO 121

SEO Ad Frequency Content Keywords 121

KoMarketing Associates

JULY 20, 2017

This could be your client asking a question about SEO best practices or your CMO looking for answers. It’s important to know the truths and falsehood of SEO. In this post, we’ll look at some of the most common SEO myths being passed around the online marketing industry and determine whether each is true or false.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

FEBRUARY 14, 2017

I’m talking about seasonal SEO. Seasonal SEO is a tactic online marketers can use to drive more organic traffic and gain more visibility to their sites during seasonally-specific peak traffic periods. Justina, you said SEO is a long-term plan, not short. Justina, you said SEO is a long-term plan, not short.

Top of Funnel 132

Top of Funnel SEO SERP Digital Marketing Funnels 132

KoMarketing Associates

APRIL 6, 2017

To gauge how marketers value SEO, SearchDex recently surveyed 100 industry professionals. Its research found that managing SEO is still difficult for many marketers, and key challenges range from a lack of resources to poor in-house knowledge. Approximately 91 percent of marketers said that managing SEO is difficult.

Customer Surveys 136

Customer Surveys Press SEO Planning 136

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. B2B SEOs and marketers in general must be able to demonstrate how their specific tactics with SEO impact broader business objectives. However, these are only two of the many metrics demonstrating performance of B2B SEO initiatives.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

OCTOBER 31, 2017

Halloween has become the IT holiday for SEOs. In celebration, I’ve pulled together my own list of 13 SEO Tricks, Treats, and Frights of 2017 (+ Monsters). FRIGHT: Negative SEO for Ransom. Should that be nоt enough, we will dо nеgаtivе SEO аgаinst you wеbsidе. This has to be one of the scariest things facing SEOs in 2017.

SEO 120

SEO CMS Development PageRank Tagging 120

KoMarketing Associates

AUGUST 28, 2018

B2B marketers have sets of keywords they want to target in a SEO program. But once this list of keyword research is developed, an important facet of SEO is to prioritize this list based on where these keywords resonate in the buyer journey. Next Steps in SEO and B2B Buyer Journey Mapping.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. Let’s talk about some of the key ways that social media can be used to take your SEO to the next level. Final Thoughts.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

SEPTEMBER 29, 2016

It is littered with myths and some facts, but fails to correctly explain what SEO is to readers. In this blog we will dive into the deeper aspects of SEO techniques and what Wikipedia is leaving out. So What Does Wikipedia Say About SEO? Different SEO Techniques. It’s like Wikipedia thinks SEO is a game of hide and seek.

Wikipedia 120

Wikipedia SEO Landing Pages Tagging 120

KoMarketing Associates

MAY 26, 2016

So how do we leverage social media tactics in our SEO program work? Let’s look at two key social media strategies that a B2B company can implement to impact off-page SEO value. And as I mentioned, there is a plethora of content on the Internet and if your content isn’t up to par with reader expectations, it won’t help your SEO value.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

APRIL 20, 2017

The 2017 digital marketing buzzword of the year is mobile SEO. While these are relevant questions to ask, as a B2B marketer you must have all of your ducks in a row before completely committing to a mobile SEO strategy. Let’s look at what it takes to develop a B2B mobile SEO strategy. Justina, your blog is about B2B mobile SEO.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

KoMarketing Associates

FEBRUARY 19, 2019

After all, for anyone in the SEO space, you know things can change quickly and if you aren’t paying attention, you could go days or weeks without realizing an issue has occurred. To help you stay on top of your programs and create a positive routine, I’ve put together five essential SEO tasks to do each day. Trust me, I’ve been there.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

AUGUST 31, 2017

The “State of Enterprise SEO in 2017” report from SEO Clarity and partners North Star Inbound and BuzzStream recently took a closer look at how enterprise-level marketers are investing in SEO and where they are seeing the most ROI. percent) claimed that content development was their most pressing SEO issue in 2017.

Press 136

Press Marketing Report SEO Advertising Agencies 136

KoMarketing Associates

MAY 11, 2012

. “ SEO is filled with the notion that there are shortcuts. When I first started SEO consulting it felt like the reason a large percentage of companies were interested in SEO was because they believed it was a shortcut to online marketing success ( it was free, right? ). Why You Can’t Start With SEO Shortcuts.

Budget Programs 120

Budget Programs SEO Tools Campaigns 120

KoMarketing Associates

APRIL 19, 2018

Among the top goals of any B2B company engaged in SEO work is to rank on the first page of Google results for their priority keywords. Identify SEO & Content Opportunities. This method is designed to uncover content marketing opportunities rooted in SEO. And the best news for busy B2B marketers? Final Thoughts.

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

AUGUST 6, 2015

How do you learn SEO? One of the main challenges with learning SEO is the number of facets involved in an SEO program. From technical challenges to writing requirements to communication and project management, an SEO needs to have a variety of skill sets. Because SEO isn’t just one thing. Start Writing.

SEO 120

SEO CMS Development Tips Case Studies 120

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. With that said, this post will focus on how B2B marketers can implement effective top-of-funnel SEO strategies to reach an untapped audience.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. There is very little low hanging fruit in the SEO landscape. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

JUNE 29, 2017

Each year, in the SEO industry, there seems to be at least one ranking study that attempts to classify the most important factors for performing well in search engines; specifically, Google. What does it mean for SEOs? Well, for starters, here is a list of 30 SEO best practices for B2B organizations to work on in 2017.

SEO 0

SEO Guidelines PR Studies 0