Industrial Marketing Today

NOVEMBER 17, 2015

In other words, the entire focus is on Search Engine Optimization (SEO). After all, your content is useless unless people can find your website when […] The post How Industrial Companies are Stuck on SEO for Content Marketing Strategy by Achinta Mitra appeared first on Industrial Marketing Today. What’s wrong with that?”

Paid Search Agency 30

Paid Search Agency SEO Marketing Strategy Marketing & Strategy 30

Industrial Marketing Today

JANUARY 18, 2012

The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). Poor SEO and conversions are the symptoms that are obvious to you. Keep in mind that SEO is not the same as a website redesign.

Marketing Websites 60

Marketing Websites CMS Development High Quality Lead Top of Funnel 60

Industrial Marketing Today

JANUARY 26, 2015

Content Marketing content marketing for manufacturers Industrial content marketing Industrial Marketing Organic SEO' Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Content Marketing 60

Content Marketing Content SEO Organic Leads 60

Industrial Marketing Today

NOVEMBER 20, 2014

Content Marketing Buyer Personas Industrial Marketing SEO' The post The Cardinal Rule of Industrial Content Marketing: Know Thy Buyers by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Please click on the headline to read the full article.

Rules 60

Rules Buyer Personas Content Marketing Content 60

Industrial Marketing Today

NOVEMBER 3, 2014

Industrial Websites Website Design & Development Content Marketing Industrial Marketing SEO' Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Design 60

Design Marketing Websites Content SEO 60

Industrial Marketing Today

NOVEMBER 16, 2011

Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life. What this means to industrial marketers: On-page SEO will now require more than just an optimized Title tag and text-based drop-down menus. Bottom line – Don’t try to game the SEO system.

De-duplication 60

De-duplication Google SEO Blogger 60

Industrial Marketing Today

MAY 1, 2012

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. Before you embark on an industrial website redesign and organic SEO project, put a lot of thought into content, landing pages and calls to action. Congratulations!

Traffic 60

Traffic Marketing Analytics Tools Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 25, 2013

Content Marketing Industrial Blogs Industrial Marketing Blog Search Engine Optimization (SEO) Industrial Marketing SME Subject Matter Experts' Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

SME 60

SME SEO Search Marketing Optimization 60

Industrial Marketing Today

APRIL 22, 2013

Content Marketing Inbound Marketing Industrial blogging Industrial Marketing SEO' Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Content Marketing 60

Content Marketing Content Inbound Marketing SEO 60

Industrial Marketing Today

MARCH 23, 2011

Most SEO experts expect article directories or “content farms” to be heavily penalized by Google’s algorithm change. This is a strategy used by many SEO specialists in an attempt to boost the number of external links pointing back to your site. How does Google’s algorithm change affect industrial and B2B marketers?

Content 60

Content SEO CAN-SPAM Buzz 60

Industrial Marketing Today

APRIL 28, 2014

It isn’t too difficult to guess, they are: Get found in Google (SEO) Get site visitors [.]. What are the top two things my clients want from their industrial website redesign? This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Lead Generation 60

Lead Generation Generation Conversion Leads 60

Industrial Marketing Today

AUGUST 17, 2010

However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. After all, that’s how your prospects and customers will find your blog and/or Web site. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

AUGUST 10, 2010

Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Organic or natural search engine optimization (SEO) has always been shrouded in mystery, bordering on voodoo. It seems the secrets of SEO are known only to a few high-priced consultants.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 5, 2012

Their efforts are limited to spending some money on SEO and PPC to drive traffic to their websites. After doing all the heavy lifting of SEO to drive traffic, site visitors reach a dead end because there has been no thought given to converting that traffic into leads. Does that mean content marketing is useless for you?

Top of Funnel 60

Top of Funnel Content Marketing Planning Buying Cycle 60

Industrial Marketing Today

OCTOBER 26, 2010

Search engine optimization (SEO). You may want to read the following: Industrial Website design and management. Download the free Website redesign guide from my company’s Website. Social media marketing. B2B Email marketing. Any particular strategy or tactic gaining on something that you did in 2010?

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

Industrial Marketing Today

SEPTEMBER 13, 2010

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Instead of taking up more space here, let me direct you to some of my earlier posts about industrial websites and SEO.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Is SEO a DiY (do-it-yourself) job? This is a lot quicker and cheaper than organic SEO.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MARCH 3, 2012

Manufacturers, industrial distributors and engineering companies that I talk to do understand the benefits of using a blog as the hub of their inbound marketing strategy for SEO, lead generation, thought leadership and branding. SEO tactics vary widely in degree of execution difficulty. General B2B marketers are struggling too.

Trade Show 60

Trade Show B2B Thought Leadership FAQ Thought Leadership 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JANUARY 3, 2012

Fresh Content = Better SEO. Optimize for long-tail keywords + More linking opportunities = Better SEO. Regular doses of short blog posts are good for building stronger relationships and thought leadership over time. Improves engagement by creating anticipation among readers with each installment.

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Optimizing (SEO) business blogs and lead generation Instead of focusing on achieving top ten ranking in Google, your lead generation efforts will receive a bigger boost by growing the number of keywords ranking in Google’s top 100. The key is to tie the two together for boosting your lead generation efforts.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 26, 2010

This white paper aims to change that perception of them. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

MAY 3, 2010

The first one is All in One SEO Pack and the second one is Google XML Sitemaps. Both are free to download and will automate some of the SEO chores. You need to optimize yours if you want to be found in major search engines. If you use WordPress for your business blog, you need to download two very useful plugins.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

OCTOBER 20, 2011

Blogs have great search engine optimization (SEO) benefits that community forums will have a tough time matching. The company (you) may not see any direct SEO benefit from a community forum. See chart). It will require some amount of labor. Examples of industrial community forums.

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Industrial Marketing Today

APRIL 28, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

JUNE 15, 2010

For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. Instead, I choose to keep my credibility intact and provide the professional help my clients need to supplement their do-it-yourself (DiY) industrial and B2B website capabilities and online marketing efforts. Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2019

And I’m not talking about Search Engine Optimization (SEO) either. Industrial marketing for manufacturers is a complex process that takes time, expertise and money to produce tangible and repeatable results (aka more quality sales leads). Marketing to engineers and technical professionals has always been a challenge.

Research 21

Research SEO Marketing Sales Leads 21

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 20, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Small Business Marketing 60

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Industrial Marketing Today

APRIL 21, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

JUNE 8, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 21, 2010

You do a great job of showcasing your experts at Emerson Process Experts. Another good example that I’ve seen is Indium Corporation. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 29, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

MAY 18, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JULY 7, 2011

Grainger has taken extensive steps to optimize (SEO) their online content so whenever someone searches for one of their 900,000 products (worldwide), they always come up in the search results first, or second or third. There’s an app for that! Again with a choice, type in the details or copy and paste.

Enterprise Management 60

Enterprise Management Effectiveness Content Marketing Marketing Management 60