Everything Technology Marketing

MARCH 13, 2010

The guide lists the major social media platforms and rates their value for driving customer communication, brand exposure, traffic to your site, and SEO - check it out: [link]. Here is a nice overview of the social media landscape that will help you understand how to best leverage major social media sites for your marketing.

Social Media 100

Social Media CMO Media SEO 100

Everything Technology Marketing

APRIL 27, 2011

No social metrics Surprisingly, the lowest responses came in for social media engagement and SEO impact. This is followed by content views and downloads with 53 percent, and inquiries with 52 percent of responses respectively (multiple selections were allowed). Who owns content marketing strategy?

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Everything Technology Marketing

JANUARY 10, 2010

Anne Smarty posted a great article with best practices for improving your call to action on her blog "SEO Smarty". The best offers never get consumed if your call to action doesn't convert the visitor to even get to the offer.

Trigger Marketing 100

Trigger Marketing Segmentation Planning SEO 100

Everything Technology Marketing

FEBRUARY 26, 2013

The most effective lead generation tactics used by marketers: Company website, email marketing and SEO. Here are the Top-5 Trends in B2B Lead Generation (for more details download the report ): The number one challenge for B2B marketers: Generating high quality leads.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Everything Technology Marketing

OCTOBER 22, 2010

The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Everything Technology Marketing

JULY 17, 2013

All of these lead to more web visitors through social media and SEO. If you are producing high value content, it is much more likely to spread in social media, attract links from other websites, and rank well in Google. Winning the Business Anything and everything can be found online.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 100

Everything Technology Marketing

MAY 9, 2012

And now we have proof that social activity actually impacts organic rankings: TastyPlacement (a SEO and digital design agency in Austin, TX) has created a great infographic based on a study to explore the relationship between social media activity and organic search engine rankings.

Social Media 100

Social Media Media Vendors Advertising Agencies 100