Buzz Marketing for Technology

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News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say.

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Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

Connect social media to SEO activities to increase SEO. Map your social activities to all 4 stages of a customer journey: Awareness, Acquisition, Activation and Retention. Connect social media to all marketing campaigns to gauge response. Plot your social media sentiment against your NPS scores. Provide delightful customer support.

ROI 100
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More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

There’s the notion that things like SEO, PPC, affiliate marketing and the like are far more important than increasing shopping cart sizes, decreasing abandonment, upselling and cross selling. It’s an ever-evolving practice that reaches miles beyond SEO, ad targeting and landing page optimization. After all, no visitors, no sales.

Traffic 100
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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

Advertising Applications Big Data Business Intelligence Content Marketing Conversion Conversion Optimization Data Mining Innovation Interactive Marketing Lead Generation Lead Nurturing Marketing Online Advertising Pay Per Click ROI Strategy AIB CMO Integrate Marketing Ops Modern Marketing Online Ads PPC SEO'

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

You need to invest in that emotion-inducing or shareable content that cuts through otherwise others who have made that investment will win across the channels whether that is SEO, Social media or Email marketing. Then there’s content distribution… putting the investment into marketing the content you have invested in.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.

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Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. Probably not. And can you optimize across all media? – no – with the fragmentation of media because of social.