Biznology

article thumbnail

You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. What’s wrong with SEO? There’s nothing wrong with SEO. This is what most SEO tools do.

SEO 217
article thumbnail

How Handcrafted SEO Can Generate More Sales

Biznology

Therefore, many companies have a SEO strategy. But, is it the right SEO strategy? Standard SEO tactics will not make your business stand out, or increase sales. The logic for standard versus handcrafted SEO is the same. In this regard, handcrafted SEO directly reaches potential customers and results in sales.

SEO 151
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

International SEO: Another reason to avoid AMPs

Biznology

Since load time is a ranking factor, AMPs are supposed to boost SEO. There is a fourth reason you need JavaScript on your pages: international SEO. In the end, it was clear to us that AMPs are incompatible with international SEO. IBM’s struggle with international SEO. That is a huge benefit independent of SEO.

SEO 192
article thumbnail

Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. The importance of keywords.

SEO 136
article thumbnail

SEO for site acquisitions

Biznology

How are you going to handle the SEO problem? SEO is hard enough so don’t make it harder for yourself. This will give you time to create some relevant content on your main site and follow SEO guidelines to improve organic search visibility. The post SEO for site acquisitions appeared first on Biznology. Like this post?

article thumbnail

Do writers need to know SEO?

Biznology

Have you read sales pages that scream, “You don’t need to know SEO! ” Solving your SEO writing woes with software sounds so easy. In fact, the sales copy for one SEO plug-in even says, “We walk you through every step: no need to hire or be an SEO expert.” Our software does it all!”

SEO 143
article thumbnail

What Every Non-Technical Marketer Needs To Know About SEO

Biznology

The only problem is that staying on top of the latest trends and best practices can be difficult given the increasingly complexity and misinformation surrounding SEO and the constant changes in search algorithms. In this article, we’ll share the top five things every non-technical marketer needs to know about SEO. #1: Conclusion.

SEO 151