B2B Memes

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Writing for the Web: The Human Algorithm and Zero-Sum SEO

B2B Memes

I sometimes fear that search-engine optimization (SEO) is the only aspect of new media that people have really cottoned to. But for any content creator, SEO (as most people practice it, at least) is the kiss of death. In my defense, I argued that SEO is a losing game. That’s good SEO advice.

SEO 100
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Signals of Quality vs. Good SEO

B2B Memes

Rather, it’s trying to ensure that quality content always rises to the top, regardless of who creates it and what SEO tactics are used. Tags: New-Media Models content farms Google Jeff Jarvis SEO. In other words, it’s pretty much business as usual for Google. The entire episode can be viewed at Twit.tv.

SEO 100
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Infographic skills: No longer optional for journalists

B2B Memes

Google’s Collateral Damage,” for instance, was produced for SEO Book by infographic specialist Jess Bachman , and presumably did not come cheap or without many hours of planning. Infographic by SEO Book. It encourages your readers to dwell on data they would otherwise skim over. Click to enlarge.

Dwell 100
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Writing Readably Doesn’t Mean You’re Stupid

B2B Memes

Writing for the Web: The Human Algorithm and Zero-Sum SEO. Related posts: The Fix-It Alert: Eight Keys to Better Online News Writing. Writing, Photography, and the Art of Thinking Visually.

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30 Lessons from 30 Blog Posts in 30 Days

B2B Memes

Then this is not the time to worry about SEO, to rethink your site taxonomy, or to install that plug-in you’ve been researching for the past month. If you don’t adapt your content accordingly, it will fall flat. Don’t let the mechanics of blogging waylay you. Need to finish your post? Artwork is nice but not essential.

Blogger 100