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WebMarketCentral
FEBRUARY 16, 2009
For those experienced in SEM, these tips may still serve as helpful reminders. Once the report is complete, you may want to export it to Excel to make the data easier to work with. For example, suppose top marketing books was a high-performing phrase for your SEM campaign. Use SEM terms for SEO.
WebMarketCentral
NOVEMBER 30, 2007
Here is MarketingSherpa's example of this practice, though it doesn't work quite right (I actually searched for "stratocaster guitar," not "stratocaster parts"). And the most surprising point: 16% of respondents said they didn't share SEM results with their agencies. They are (quite possibly) wasting their money just paying for clicks.
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WebMarketCentral
DECEMBER 29, 2008
Sugar wasn't going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. But it don't work that way. Nice work," she said. Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low.
WebMarketCentral
OCTOBER 9, 2007
Search Marketing or other SEM program, start with best practices in search engine marketing. I've written previously about typical SEM click-through rates (CTR), which are important—balancing your budget against driving as much traffic as possible to your website. To optimize the results of a Google AdWords, Yahoo!
WebMarketCentral
NOVEMBER 7, 2007
Maybe he's right, and big agencies won't get it (though smaller agencies, like the one I work for , certainly do). I believe the answer is that a lot of advertisers have had bad experiences—not because SEM isn't effective, but because campaigns were poorly implemented. And when that happens with search, the numbers are obvious.
WebMarketCentral
SEPTEMBER 1, 2009
Case in point: among my SEM clients are two b2b software companies. This will open your report in Excel where it's easier to work with. However, to avoid meaningless impressions, unproductive clicks and bogus conversions, it's critical to monitor which sites your ads are appearing on and keep the list clean.
WebMarketCentral
JUNE 18, 2008
It's Critical to get SEO and SEM Right As the chart below shows, buyers are far more likely to find vendors when they are ready to buy than to respond to vendor outreach that may or may not hit them at the right time. Third, SEO and PR/marketing shouldn't work at cross purposes.
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