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The Point
NOVEMBER 10, 2016
In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Almost all our SEM engagements begin with some kind of audit and assessment,” commented Howard J. Aggressive testing of ad copy.
The Point
SEPTEMBER 11, 2017
In addition to the potential for highly competitive metrics (click-through, conversion rates), advertising on LinkedIn offers another key advantage compared to SEM, namely the ability through audience definition to ensure that the only people who see your ad are those who meet a tightly defined target demographic. Click To Tweet.
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The Point
MARCH 23, 2023
That makes it an ideal discipline for “always on” channels like SEO, SEM , Display, or Paid Social. Implemented consistently, CRO not only improves demand gen performance, but ensures that landing pages and other Web assets stay current with design trends and best practices, improving the overall user experience. Resolving Concerns 4.
The Point
DECEMBER 6, 2022
Based on the work we do with our agency’s B2B clients , here’s a basic, funnel-based approach to determining a realistic demand gen budget based on specific revenue targets: 1. SEM, Webinars, content syndication) so using MQLs allows for a more even playing field. Alternatively, is the budget you’ve been handed enough to do the job?
The Point
OCTOBER 8, 2020
It can be tempting, as marketers working in a world of intent data and ABM and AI, to buy into the hype that any short cuts are possible, that sales cycles are made to be compressed, and that sales-ready leads can be created on demand. . Running “always on” campaigns (social media, SEM, display) that make your company findable.
The Point
AUGUST 27, 2019
LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – Does targeting by “Skills” work better than “Job Title”? is its ability to target specific audience demographics: job title, industry, etc. Only testing will tell.
The Point
JANUARY 7, 2020
You can write off the Q4 Revenue Scramble as just “the way business works,” or you can start the new year by putting in place the kind of planning and foundational demand gen programs that will minimize, or even eliminate, the mad dash for the finish line 9-10 months later.
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