The Point

MARCH 23, 2023

CRO is a systematic, very deliberate process of modifying a Web page or Website with the specific purpose of improving the percentage of visitors who take a desired action, such as making a purchase or filling out a form. That makes it an ideal discipline for “always on” channels like SEO, SEM , Display, or Paid Social.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

The Point

SEPTEMBER 20, 2010

And frankly, it should look at least as good as your Website. Make SEM work harder. There are few B2B companies who don’t invest some consistent percentage of their quarterly marketing budget in paid search advertising (SEM). There are fewer still who do SEM well. I’ll just assume you’re tracking conversions.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

The Point

OCTOBER 7, 2014

Twitter Website Cards (note: these are separate and distinct from Lead Generation Cards) enable the advertiser to include a custom headline, image, and Call to Action on a Promoted Tweet. For B2B advertisers in particular, they make it easier to capture more robust lead information compared to Lead Generation Cards.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

AUGUST 9, 2012

If it’s important that you only target specific regions, you’re probably better off considering either a list purchase, or possibly even paid search (SEM). Even if a few publishers offer the option, it’s likely that they’d charge a high premium given they’d be eliminating a large number of otherwise quality leads in the process (see above).

Cost per Lead 100

Cost per Lead Sales Qualified Leads CPL Campaigns 100

The Point

FEBRUARY 4, 2013

The data contained in the report were extracted by analyzing more than 62 million Website visits, 215 million page views, and 350,000 leads from more than 600 Optify customers. In the meantime, this year’s edition is a worthy read for any B2B marketer looking to benchmark their own demand generation, social media, and Website performance.

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

The Point

FEBRUARY 16, 2017

Sometimes this is because different groups “own” different campaigns (the Web team owning SEM , for example) and so those programs tend to be managed independently. Create a banner ad to use in retargeting and on your Website. An email campaign here. A search campaign there. Or Option 2: • Send an email to your database. •

Campaigns 223

Campaigns Email Marketing Banner Ads Work Management 223

The Point

JANUARY 25, 2012

Short anecdote: when a former client insisted on having the logo on their landing page be a live link back to their Website, we were able to show that 15% of PPC visitors were escaping through that logo.). The landing page should have one purpose only, and that’s getting the prospect to fill out a form.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100