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How to Approach Demand Gen in Challenging Times

The Point

Consider shifting net new investment to inbound strategies: SEM, paid social, content syndication. Repurpose the live sessions planned for (now cancelled) trade shows into virtual events and offer them as both live and on-demand Webinars. How to Approach Demand Gen in Challenging Times #B2B Click To Tweet.

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Why a Hybrid Demand Generation Model is More Important than Ever

The Point

Inquiries and qualified leads have shrunk dramatically in most sectors as budgets get pared back, trade shows get cancelled, and buyers adopt a more cautious outlook. Fundamentally, however, Account-Based Marketing (ABM) has always been about efficiency: focusing time, energy and investment on high-value, high-propensity accounts.

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9 Proven B2B Marketing Strategies for 2024

sagefrog

To harness the full potential of these channels, consider the following tactics: Search Engine Marketing (SEM) Harness the power of search engines to target and capture high-intent leads. Channel Integration: Ensure SEM, social media, and email offer a cohesive user experience.

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The Lead Generation Strategy Guide

Zoominfo

Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. Trade Shows: Investing sponsorship of industry events or even producing an event using internal resources.

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The Lead Generation Strategy Guide

Zoominfo

Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. Trade Shows : Investing sponsorship of industry events or even producing an event using internal resources.

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B2B Marketing Trends for 2021

Heinz Marketing

Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO and SEM are not new to marketers however, with the increase in digital consumption and transformation, B2B marketers are investing more heavily in SEO and SEM.

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5 Things To Do for Your Post Show Wrap-Up

Navigate the Channel

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. This assessment also helps you determine the trade shows to attend in the future.