The Point

SEPTEMBER 17, 2014

For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent. . • Lead to MQL Conversion Rate for all leads across all product lines increased 33 percent. •

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

The Point

MAY 30, 2023

Rather than cut back on paid search (SEM) budget arbitrarily, look for keywords, ad groups, and campaigns that generate a bunch of clicks (and thus cost money) but few conversions. Eliminating wasted spend is one of the easiest ways to increase SEM efficiency. Can a reader subscribe to the blog via email or social media?

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

The Point

SEPTEMBER 20, 2016

HS) SEM (paid search) is one. I’ve seen very few companies, at least on the B2B side, manage SEM in-house effectively. (TA) In your experience, what are a few marketing initiatives every B2B company, no matter the size, could feasibly allow an agency to manage and expect to see a positive return? (HS)

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

The Point

FEBRUARY 4, 2013

* More than 10 percent of the reporting companies discontinued their paid search (SEM) campaigns in 2012. Is this because paid search is becoming ineffective as a lead generation vehicle, or is it (as I suspect) because so many companies attempt paid search without a full understanding of basic SEM best practices?

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

The Point

JANUARY 6, 2014

Improve SEM conversion rates. It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

The Point

FEBRUARY 18, 2014

Commodity products are tailor-made for inbound marketing: SEO, paid search (SEM), content marketing, online display advertising. Social media can play a key role in that it helps spread the word about a particular solution or problem. Where does your product fit on the spectrum?

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

The Point

DECEMBER 23, 2014

Looking to include social media advertising as part of your demand generation mix in the new year? Which social media platform makes most sense for your business? What’s the difference between the various ad formats? Click on the infographic to view full size.

PPC 100

PPC Advertisements Advertising Cost Per Thousand 100