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4 Small Business Marketing Tools To Generate More Leads

Salesforce Marketing Cloud

Read our free SMB Guide to Sales and Marketing Alignment. Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online. How is SEM performing against SEO? Get more sales and marketing best practices for small businesses. Watch it now.

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Episode 07: Marketing Jargon, Acronym Style

Under the Fluff: A Marketing Podcast

I'm covering the following words: Leads, SLA, CTA, SMB, PPC/CPC, and SEO/SEM. In this episode, I cover a few key words and phrases that folks in the industry often throw out in conversation. This is the first in an ongoing Marketing 101 series I like to call, "A Little Bit Basic." Photo by Jason Leung on Unsplash.

SMB 40
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Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. Al Campa, RingCentral CMO)

Crimson Marketing

Al talks about his lead generation engine, martech stack, acquisition cost, lifetime value, culture of testing, prediction analytics, data management, metrics tracking, KPI, churn rates, attribution, display re-targeting, SEM, trade shows, sports sponsorships and the balance between the creative and analytics. It’s a whopper of a podcast.

Class 100
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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

. #6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7: 10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. #11: 7: 12 Solid Stats Surrounding Social Networking (Plus Four Timely Tips). #8: 8: Five Big Questions About Online Video Answered by 24 Statistics. #9:

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The Best B2B Lead Generation Strategies for Growth

New North

We’re not even discussing SEO strategy, SEM, or paid ad campaigns here — but all of those are content, too. But the truth is at every level (from SMB to the enterprise) properly executed B2B referral marketing turns your best customers into your best advertisers—usually with zero or minimal costs.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

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Avoid the Carnival Barker Approach to Publicity

Marketing Craftmanship

In this digital age, there are opportunities to gain additional mileage from the publicity you generate, in terms of search engine marketing (SEM) potential, and exposure to audiences that may not be covered by your CRM system. Slice and dice for additional ROI.