article thumbnail

The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

article thumbnail

YouTube optimization and intent: Q&A with goop’s Courtney Messerli

ClickZ

She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.”. Courtney has built her career in search engine optimization, including previous roles as Global SEO Specialist at Anthropologie and SEM & SEO Specialist at Nasty Gal. There are more than 1.9

Youtube 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B

QuanticMind

?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Let’s get started.

SEM 56
article thumbnail

SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

One of those tools is SEM Rush. SEM Rush offers 6 SEO tools to help you find the right keywords and phrases to target. A way to track and analyze 1,000 keyword and track your placement in the SERPs in real time. SEO is all about optimizing your webpages to rise to the top of the search engine results pages (SERPs).

SEO 111
article thumbnail

How to Survive the Ongoing Confusion With SEO

Content Marketing Institute

This makes reaching the coveted top SERP spot a heck of a lot more important. YouTube, G News, Google Maps). Building brand profiles on the sites that rank well in your space and/or forging content partnerships with influential publishers that dominate the SERP for your top keywords. Think beyond SERP-based metrics.

SEO 93
article thumbnail

How to Calculate Your SEO Share of Voice

SmartBug Media

Some example of other channels that frequently come up in organic search listings that you could take advantage of include LinkedIn, YouTube, Pinterest, and Reddit. SERP features: What are some of the SERP features that show up most frequently in your topic set? You can pull this analysis from SEMRush, Moz, or HubSpot.

SEO 96
article thumbnail

The Ultimate List of Types of Marketing [40 and Counting]

Hubspot

Search engine marketing, or SEM, is optimizing content for search engines or using paid advertising to ensure that your business's products or services are visible on search engine results pages (SERPs). When a user types in a certain keyword, SEM enables your business to appear as a top result for that search query.