Are You Blogging or Doing Social Media for SERPs & Links? by SEM ClubHouse Liana by SEM Nook Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. So in case you missed any of these,

leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes Another important difference between consumer and B2B is that typically the SEM manager has fewer data points on which to optimize and grow the account. Good for Google in terms of monetizing search engine results pages (SERPs), but sometimes bad for the advertiser. The next interview in the B2B Marketing thought optimizes PPC campaigns on behalf of its clients.

An even better one: "'I don't look to jump over 7-foot bars: I look around for 1-foot bars that I can step over.' Keep this one in mind when you decide whether to fight a pitched battle for #1 placement on a high-traffic SERP. You might be far better off looking for smaller gains on longer-tail keywords, 2nd-tier engines, or by using day-parting or other segmentation technologies." Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics