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Thursday, July 23, 2009
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Good for Google in terms of monetizing search engine results pages (SERPs), but sometimes bad for the advertiser.
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Monday, February 1, 2010
Are You Blogging or Doing Social Media for SERPs & Links? by SEM ClubHouse. by SEM Nook. Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. and ROI.
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Wednesday, March 17, 2010
Ways to Add a Search Sidebar to Google SERPs by Search Engine Journal. Google Squared – A Simple Tutorial by SEM Nook. Part 1 of the best cool web tools for 2009 presented tools for sharing presentations online, consolidating social networking accounts, generating word-of-mouth referrals and using social media for research. Filtrbox.
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Monday, July 20, 2009
Keep this one in mind when you decide whether to fight a pitched battle for #1 placement on a high-traffic SERP. What's in A Name? by MediaPost Online Publishing Insider Kory Kredit explores the inexact science of business naming, from descriptive ( AdBuyer.com ) to ont-quite-real words ( Aquisio ) to misspellings ( Personifi ) to WTF?
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Tuesday, May 18, 2010
How many pages are actually getting indexed and included in SERPs by search engines? Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The operative word in that last sentence is “start&#. How many off site? How many off site? How many off site? Sub domain?
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