3 Tips for Optimizing SEM Campaigns
WebMarketCentral
FEBRUARY 16, 2009
For those experienced in SEM, these tips may still serve as helpful reminders. For example, suppose top marketing books was a high-performing phrase for your SEM campaign. Use SEM terms for SEO. Bid on your own company name. After deleting unproductive terms, look at your most profitable terms to see if you can expand on these.
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