Buzz Marketing for Technology

article thumbnail

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

The answer is yes there are tons of ways to mine the data to improve your content creation, SEO and SEM keyword selection, media planning (from online to tv media) and for lead generation. You may be wondering with all this great social media conversations going on – is there anyway to mine social media to market smarter?

article thumbnail

Agile Marketing in B2B

Buzz Marketing for Technology

SEM : We launched Google search ads two days prior to the DOL announcement, scheduled to run for two full months. Nope … it was and is of keen interest to an immense financial services community. Web presence: In advance, we developed a classic microsite , and built it out with content , news , video and keywords.

Planning 100
article thumbnail

Gut Feeling or Analytics – which is better?

Buzz Marketing for Technology

Another way is to use the analytics to zero in on new messaging or even use those words to inform the SEO and SEM that you should be doing or buying. Another way is to use the analytics to inform your media plans and to predict the outcome of a specific campaign.

Analytics 100