Biznology

NOVEMBER 25, 2013

One question we have gotten from our retail clients for years at The Search Monitor is: “How does my ad spend on SEM compare to the average for my retail category, and to other retail categories?” For these categories, we pulled one very interesting stat: average SEM advertising spend. Image via CrunchBase. But it’s free for a reason.

Spending 80

Spending SEM Advertising Agencies Verticals 80

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. SEM skills are rarer still, if my anecdotal evidence is right.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Biznology

SEPTEMBER 17, 2014

e-Commerce Internet Marketing Webinars Big Data business trends Digital marketing Future trends Internet sales marketing organic search search marketing sem smm social media social media marketing Tim Peter trends Webinar'

Trends 80

Trends SEM Internet Marketing Webinar Metrics 80

Biznology

JUNE 2, 2016

They also make the basis of great email headlines and SEM ad copy. I’ve been collecting effective B2B copy platforms over the years, from such authoritative sources as Susan K. Jones , Nancy Harhut , and Bob Hacker. You can use these to kick off your strategic messaging. Here’s the list. Get to market quicker. Save money. Spend less.

SEM 80

SEM Marketing & Strategy Business Paid Search Agency 80

Biznology

JANUARY 26, 2016

This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. The beginning of the year is often a best of time in the blogging world.

Content Marketing 80

Content Marketing SEM Content Paid Search Agency 80

Biznology

FEBRUARY 20, 2018

New Phone Who Dis?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

JULY 19, 2013

Local Marketing Search Marketing local search Search engine optimization search enginge marketing search marketing sem SEO' Taught by three Biznology search marketing experts, you’ll learn how to make your search marketing work for your business. Interested in learning more? Check it out.

SEM 80

SEM Wikipedia Search Marketing Loyalty 80

Biznology

JANUARY 17, 2011

Yes, lots of work and very expensive—in both human, time, asset, and cash resources—but, depending on how much you spend on advertising, SEO, and SEM now, and depending on whether you or your clients have hit a nasty plateau that you can't quite transcend—it might very well be worth it for you.

Social Media 80

Social Media SEO Advertising Agencies Media 80

Biznology

DECEMBER 9, 2014

What’s more, it seems like more SEO and SEM consultants are recommending that their clients completely remove all their meta tags from all the pages of the their sites. Finally, every consultant is harping on the importance of social signals in the form of an engaged and engaging social media campaign (and site integration) as well.

PageRank 80

PageRank SEO Enterprise Management SEM 80

Biznology

JUNE 27, 2013

The outbound message—whether a SEM ad, an email, a direct mail piece or even a print ad—should act like the teaser, to motivate the recipient to click or type in the landing page URL. Here is my seven-step checklist to ensure your landing pages adhere to B2B best practices: Connect the landing page directly to the outbound message.

Landing Pages 80

Landing Pages B2B SEM Response Rate 80

Biznology

DECEMBER 27, 2013

Content Marketing Internet Marketing Organic Search Slider Content marketing Facebook Google linkedin Search Engine Marketing Search engine optimization sem SEO twitter' Interested in learning more? Check it out today.

Paid Content 80

Paid Content Google RSS SEM 80

Biznology

MAY 2, 2013

The Marketing folks are pushing SEO, SEM and social media, the HR folks are pushing guidelines and restrictions, and the finance folks are still trying to figure out the return on investment of the new digital investments. They realize that change is afoot, but are not sure what to do.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Biznology

APRIL 7, 2015

Visiting Paris was am important reminder for me as an expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that I had forgotten since living in Berlin, Germany, back in 2010 — half a decade ago. I remembered that we all live in a technological and innovation continuum, Europe doubly so and France trebly.

Google 80

Google Word of Mouth SEM Allocation 80

Biznology

SEPTEMBER 29, 2017

So why are we still seeing suboptimal digital communications in display, email, SEM, wherever. You use direct response communications. It’s as simple as that. Digital marketing is direct marketing. It’s a tragedy. If you follow these four principles, you’ll triple your digital communications results—and it doesn’t cost you a penny more.

Urgency Marketing 164

Urgency Marketing Landing Pages Response Rate SEM 164

Biznology

JUNE 29, 2017

Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. Applying segmentation is a key success factor in the reactivation effort, just as it is elsewhere in marketing. Channel usage. This can be communications channels like email or telephone.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Biznology

MAY 16, 2017

The entire suite includes influencer marketing, content marketing, social media marketing (SMM), search engine optimization (SEO), and online reputation management (ORM): Social Media Marketing (SEM): traditionally speaking, this is all the sharing to social networks, the community management, the link-sharing, the following back, the outreach and (..)

Social Media 201

Social Media Course Media Marketing & Strategy 201

Biznology

OCTOBER 26, 2016

I came to work on digital marketing—email, websites, SEO/SEM, and social media. After a hiatus when I started my family, went to grad school, and worked for a school (all amazing experiences), I came back to Simon and Schuster, which by then was acquired by Pearson. Really interesting work with a steep learning curve. So much to do!

Social Media 80

Social Media Media Marketing & Strategy Work Management 80

Biznology

MARCH 4, 2016

. $1500/M. 2%. 300/M. 0.5%. Trade show. — $15,000/. event. — 400. 50/M. 0.5%. — $1/click. — 100. You can expand this spreadsheet to include other key variables, like timing, geographic territory requirements, and your ROI hurdle rates. .

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

Biznology

DECEMBER 29, 2015

” I answered, “ no, I am a beggar in the crowd going from person to person, not only asking them to take a freebie stickers from me but compelling them to stick them all over their car’s bumper, the back of their laptops, emblazoned on their Trapper Keeper , and even stapled to a wooden stake and hammered onto their front lawn!

SEO 80

SEO Service Advertisements Advertising 80

Biznology

MARCH 10, 2015

Unless you’re preserving your precious bodily fluids — in this case your Google Juice — for SEO and SEM, you really should be cross-posting your articles onto platforms where you’ve already developed — or are developing — a reputation, a following, and a built-in readership.

Linkedin 80

Linkedin SEM Advertising Mediums Banners 80

Biznology

MARCH 28, 2013

SEO and SEM, which will pull them to your site and your content when prospects are looking for particular information. Typical pull tactics in B2B include: Developing informative, non-salesy content, to educate all comers on how to solve their problems, and what a great partner you can be in helping them.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

Biznology

NOVEMBER 17, 2015

The contribution of the 22-contributors does amazing things for Biznology — and for me, especially if I pitch my digital agency, Gerr.is — but it’s not helping my Gerris’ content SEO and contributes very little to my inbound search engine marketing (SEM).

Paid Search Agency 64

Paid Search Agency Digital Marketing Funnels Top of Funnel Advertising Agencies 64

Biznology

JULY 13, 2016

I recently had the privilege to sit in on FIR B2B episode 45 : a podcast by Paul Gillin and David Strom. When my wife heard it, she said they sound like the “Click and Clack of tech.” Needless to say, it was a lot of fun. I had a few belly laughs and we also covered some serious topics.

Keywords 80

Keywords Marketing Attribution Paid Search Agency Research 80

Biznology

JANUARY 25, 2012

Last week, I was lucky to join Joe Apfelbaum of Ajax Union and Ben Kirshner of Elite SEM on a panel (ably moderated by Jules Kibbe of TicketNetworkDirect ) for the Ticket Summit on the recent changes in search marketing. so you can imagine that they have a fierce interest in search marketing.

Ad brokers 80

Ad brokers SEM Google Search Marketing 80

Biznology

NOVEMBER 11, 2014

So, I bill Wikipedia Management differently than I do ORM or SEO or SEM or influencer outreach or social media strategy. You can also tag everything, if that helps you stay organized. Each client and each project can be billed a different rates.

Product 80

Product Work Management Marketing Management Autoresponders 80

Biznology

JUNE 27, 2012

Yesterday, I gave a Biznology Webinar called, “Search Marketing on the Cheap,” that covered the free tools and techniques available for search marketing. If you think that successful search marketing forces you to pay Google and the other search engines to send visitors to your site, think again.

Search Marketing 80

Search Marketing Copywriting Public Relations Budget Programs 80

Biznology

MAY 27, 2014

We can make fun of agencies, but funny is funny, well-produced is pretty compelling, and having a promotional machine — and budget — behind your video, image, article, and music couldn’t hurt.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

Biznology

DECEMBER 2, 2014

Search Engine Marketing — According to Wikipedia , “ Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.[1] Driving Search Traffic to Your Company’s Website.

Social Media 80

Social Media Social Marketing Advertising Agencies Media 80

Biznology

APRIL 28, 2015

Mike Moran tapped me to help him and Bill Hunt track down everyone outside of their personal SEO/SEM database of contacts. I helped Amy Wilkinson connect with both entrepreneurs and women with the goal of connecting with women entrepreneurs. You Can Run Your Campaign as Cheaply or as Easily as You Want to Do It.

Promotion 80

Promotion Blogger Outreach Paid Search Agency 80

Biznology

SEPTEMBER 22, 2015

In this case, I have an infinite number of 90-day demo accounts I can offer an infinite number of SEM influencers. The same thing is happening right now as I reach out to the tippy top of the social media marketing influencer world on behalf of SOCi , a social media marketing platform that’s pretty new on the scene.

Blogger 80

Blogger Outreach Media Public Relations 80

Biznology

JUNE 20, 2017

And if you ask any SEO or SEM or ORM specialists, they’ll remind you that your first 6-18 months is just you in a room playing piano for nobody. Of course that bean-counter is correct: it doesn’t hurt to be popular. The more popular your content is, the more Google notices, on all platforms.

Social Media 185

Social Media Wikipedia Google Marketing Websites 185

Biznology

MARCH 3, 2015

I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. What I want and need are eyeballs on my work — as many as possible, especially amongst the influencer class.

Advertising Mediums 80

Advertising Mediums Stats Twitter Tagging 80