Digital B2B Marketing

DECEMBER 4, 2012

Segment Your Followers The value of a Like or Follower is an average metric, you need to identify the higher value individuals or groups so you can focus on that audience or test ways to increase the value of other segments. The comparison will let you identify segments that represent a disproportionate share of value.

Wikipedia 100

Wikipedia Social Media Hubspot Sample 100

Marketri

NOVEMBER 8, 2023

Some great places to start building this trust are by having both a robust and accurate Wikipedia page and a Google Knowledge Graph. This is fundamentally about building trust.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Biznology

MAY 15, 2013

Photo credit: Wikipedia. She explores the difference between content creation and content curation, and looks at how brands are leveraging pinboards as a better way to micro-target valuable segments of their customer base. Been following all the hype about Pinterest but not quite sure how it applies to your business?

Webinar Metrics 80

Webinar Metrics Wikipedia Marketing & Strategy Social Media 80

Tony Zambito

APRIL 26, 2010

Image via Wikipedia. The downside to the wire mesh effect is that it perpetuates the attempt to fit buyers and segments into neat boxes.  When MS Excel came into existence many years ago, it was a significant leap in computing power.    You can add data into many rows and columns almost infinitum it seems. 

Buyer Personas 100

Buyer Personas Rules Wikipedia Social Media 100

Convert

DECEMBER 2, 2020

Jeff Bezos’s Net Worth from 1999 to 2018 ( Wikipedia ). You will notice, of course, that these firms use some of the exact same techniques – primarily segmenting audiences into personas – that consumers purport to dislike about Amazon. It will soon be so dominant in many consumer markets that it will be unable to grow any further.

Amazon 88

Amazon Curation Personalization eCommerce 88

Biznology

MARCH 7, 2014

(Photo credit: Wikipedia). You can use this data to segment your list and create highly targeted mailings. Things to keep in mind when do you segmenting are job title, company size, and industry, etc. Just like you target and segment your emails, you’ll want to create customized landing pages for each of your campaigns.

Lead Generation 80

Lead Generation Landing Pages Tips Generation 80

Biznology

NOVEMBER 13, 2013

(Photo credit: Wikipedia). But here, we’re focused on multiple channels rather than multiple audience segments. Wherever you might stand on the whole idea of “reduce, reuse, recycle,” content marketers can take this well-known eco-mantra and adapt it to create a killer content generation process.

Content Marketing 80

Content Marketing Wikipedia Content Internet Marketing 80

Biznology

OCTOBER 24, 2013

Photo credit: Wikipedia. These businesses can be broken down into smaller segments, such as: Sole proprietor/small business. Once your buyers are segmented, you can then assign various sales cycles. Content marketing takes time and effort. Mid-market. Enterprise.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Bannerflow

SEPTEMBER 14, 2018

A DMP allows its users to create audience segments by grouping or excluding viewers by activity and characteristics. These audience segments can be shared with other marketing systems to select and target the same segments for different purposes. A DMP can also analyse how those segments performed once an ad is served.

Advertising Agencies 63

Advertising Agencies Paid Search Agency Ad Exchange Funnel Advertising 63

Ledger Bennett

FEBRUARY 24, 2020

But what we’re really talking about when we discuss personalisation in B2B marketing is accurate audience segmentation. Because the foundation of the marketing discipline is rooted in engaging with every segment of your target audience based on their wants or needs. Tailoring your content to a specific vertical for example.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Biznology

JANUARY 7, 2013

Photo credit: Wikipedia. In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. But they can also come from analyzing data by segment or from simply asking why. I could not agree more.

Social Media 80

Social Media Research Social Marketing Media 80

Biznology

FEBRUARY 7, 2014

(Photo credit: Wikipedia). When in doubt, it is prudent to conduct either informal or formal market research among one’s key target segments. They cite increases in followers, likes and visits and celebrate their successes. Data is great, but having the right data will help one to make better decisions and avoid costly mistakes.

SWOT 80

SWOT Planning First-Mover Advantage Wikipedia 80

Method and Metric

APRIL 17, 2020

This free keyword research tool offers autocomplete results from Google, Yahoo, Bing, YouTube, Wikipedia, and Amazon. In our next piece of this segment, we’ll be looking into the best hosting platforms for your online course, and weighing their pros and cons. Breaking It Down. Stay tuned, and best of luck!

Course 59

Course Research Tools Broadcasting 59

Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia. Recently, I had an engaging conversation with Lauren Carlson, a CRM Analyst with   Software Advice , as well as read her article Tailwinds for Marketing Automation Software posted on The Software Advice Blog. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Biznology

APRIL 29, 2013

Photo credit: Wikipedia. Here are some tips: Review your customer segments and product lines for e-commerce potential. E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. Time for another look. Small and medium business customers may be a perfect fit.

B2B Marketing 80

B2B Marketing Work Management Marketing Management Paid Search Agency 80

Tony Zambito

MAY 12, 2011

Image via Wikipedia. Don’t Fall in the Profiling Trap : a misunderstanding I wrote about in my recent article, Use Buyer Personas to Segment by Buying Behavior , is thinking that buyer personas are a profiling of specific titles and/or roles in your target organization.    Related articles.

Buyer Personas 100

Buyer Personas B2B Sales B2B Buying Cycle 100

Valasys

NOVEMBER 18, 2022

A podcast is defined as a “radio on demand” by Wikipedia. They are a great medium to cover the most important topics in any niche segment and show topical depth. This helps people to multi-task – something as simple as reading a book can be clubbed with cooking or doing other household chores. . What is Zoom PodTrak? .

SME 40

SME Multi-Channel Wikipedia Broadcasting 40

Biznology

OCTOBER 25, 2010

Image via Wikipedia. Tell people what they should do if their segment starts later than expected—should they take their scheduled time or should they try to get the entire program back on schedule? I do a lot of Webinars--some of them public and many private--and I've found a wide range in terms of how well they come off.

Webinar Metrics 80

Webinar Metrics Wikipedia Internet Marketing Template 80

Biznology

AUGUST 26, 2013

Photo credit: Wikipedia. Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Tony Zambito

APRIL 28, 2010

Image via Wikipedia.   A few years ago we were working with an organization that was perplexed by a drop in revenues from a specific segment of their customer base.    The compass allowed travelers and explorers to know what direction they were headed with a good degree of certainty. 

Buyer Personas 100

Buyer Personas Rules Wikipedia Social Media 100

Biznology

NOVEMBER 21, 2012

Photo credit: Wikipedia. For example: Data-driven segmentation and differentiated treatment. Not all customers are created equal, so segmenting customers by value and treating them differently is a strategy that works well in business markets. Business marketers have much to gain from retention marketing.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Biznology

AUGUST 12, 2015

Millennials, the first digital generation, are very different from other market segments. Wikipedia defines it as “a generic term for an industrial economy that is, by design or intention, restorative …and in which material flows are designed to either reenter the biosphere or circulate at high quality without entering the biosphere”.

Brand Identity 80

Brand Identity Branding Paid Search Agency Terms and Conditions 80

Biznology

SEPTEMBER 17, 2012

Photo credit: Wikipedia. SEGMENTATION : Not all visitors are equal and, for every business, there a wide disparity between best and worst customers. Segmentation can be easily viewed within Google Analytics on the dimension most important to your business or set up with their Advanced Segments feature.

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Biznology

MAY 3, 2012

Photo credit: Wikipedia. And differentiation online often requires specializing–not just extolling how your product is different and better, but actually choosing particular uses, particular market segments, and just plain smaller markets than you tried to serve with offline marketing. And that’s just plain scary.

Differentiation 80

Differentiation Wikipedia Mobile Advertising Paid Search Agency 80

Biznology

JULY 19, 2013

Photo credit: Wikipedia. Or are they completely new to the segment? Back in the days when the government did stuff, like got together and actually passed bills, U.S. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.” Brand loyalty. Do they have any brand loyalty at all?

SEM 80

SEM Wikipedia Search Marketing Loyalty 80

Parse.ly

NOVEMBER 5, 2021

We’ve seen an amazing movement in e-mail, and companies—especially media companies, who are focusing on segmented e-mail lists are the ones that have won this whole battle. Then, you want to get to the revenue side as quickly as you can.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Tony Zambito

OCTOBER 25, 2010

Image via Wikipedia. The challenge for B2B executives lies in how well they can lead efforts to design and calibrate different  buyer interactions for various target buyer personas, engagement channels, and segments along the Buyer Experience Interaction Model. 

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.    Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience. 

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Biznology

OCTOBER 31, 2012

Photo credit: Wikipedia. Setting up Advisory Boards by key customer segment, to gain insight into customer needs and future buying trends. It’s always a good to examine what beliefs we are operating under–if we have false beliefs that are not examined, then we continue to act on them.

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Insight into the social buyer persona is even more important if your targeted segment happens to be one of those adopting social technologies at a fast rate. To say things are changing is an understatement.  An organization also must take care to putting themselves in a contradictory position. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Brandpoint

AUGUST 26, 2015

These include technical, user experience, content, Wikipedia/Facebook, social signals, mobile rankings and backlinks. Each area is then broken down into segments. In the report, they break down 7 different areas where your website can influence search rankings.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Content Marketing Wikipedia 48

Biznology

DECEMBER 6, 2013

(Photo credit: Wikipedia). Perhaps a combination of both: an electronic master calendar and paper copies of segments. By now you know how important it is to regularly update your blog. Consistency is one of the biggest ways you can help maintain and generate business by putting your blog on the top of the search engines.

Work Management 80

Work Management Wikipedia Social Media Marketing Management 80

Martech Advisor

DECEMBER 16, 2019

Image source: Wikipedia. Personalized videos are customized according to the characteristics of the audience segment. Since people use the same product for different needs, segmenting your audience based on various criteria and charting a tailored path for each segment will create eureka moments. The Hero's Journey.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Tony Zambito

MAY 5, 2011

Image via Wikipedia.   A key to aligning with today’s B2B buyers is to learn as much as you can about the buyer journey that is unique to your segments, marketplaces, and buyer personas.  B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    That is, until now. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Biznology

JANUARY 19, 2012

Image via Wikipedia. This idea immediately got me thinking about “ big data ” and the ability to market to increasingly narrow segments. Tablets may well change digital advertising and increase conversion by fitting the digital advertising to the consumer’s preferences.

Advertisements 80

Advertisements Advertising Mobile Advertising Wikipedia 80

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia. B2B market CEO’s must feel a little like the great explorer’s of our time.    Embracing buyer experience strategies and experience design in the B2B world is like discovering a new frontier.    There are no definitive maps to get you there per se’. 

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

Kapost

DECEMBER 8, 2016

Instead, we can embrace the concept of a minimum viable persona: one that gives us just enough information about an audience segment to create our first piece of content. Overburdened content creators staring down the barrel of a deadline often turn to “Wikipedia-style” content when they don’t know what else to do.

Planning 48

Planning Work Management Content Marketing Marketing Management 48