Anything Goes Marketing
NOVEMBER 15, 2009
The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me.
Anything Goes Marketing
MARCH 8, 2009
Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. In my new position, I not only manage my own clients but manage clients across an entire segment. Besides the virtual interaction of Twitter, it has far greater benefits.
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Anything Goes Marketing
NOVEMBER 16, 2008
Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. For example, you can mention on your twitter profile that you've just released a new blog post or newsletter. Bad data prevents you from further segmenting your database. Any emails, direct mail etc.
Anything Goes Marketing
SEPTEMBER 13, 2009
Marketers need to go beyond just generating new subscribers but also to ensure that they maximize the investment of these new contacts by ensuring that the profile for this contact is accurate and contains the necessary information for further segmentation. Tweet This!
Anything Goes Marketing
JANUARY 21, 2009
Ok, that may be pushing things but they could have used my age for improved segmentation. If for some reason you may not have all of the relevant data for improved segmentation, look for ways to collect that information over time. In fact they should know my previous purchases and use that data to promote relevant products.
Anything Goes Marketing
APRIL 7, 2010
On the other hand, what you may find is that there are opportunities to send more relevant and timely email communications to certain segments of your database. If you have a blog, Twitter account and/or YouTube channel, consider blending the best content from these different sources into an email that can be shared by your email subscribers.
Anything Goes Marketing
JUNE 22, 2008
This depends on your target audience as well as the type of segmentation and personalization you would like to perform in your marketing campaigns. In the meantime, feel free to check out my twitter profile for updates on marketing tools and info that I pick up.
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