Marketing Interactions

APRIL 11, 2019

Then social media came along, and you could draw an audience to your company’s content outside of those you knew in your database. Email marketing was a thing, but back then we were all pretty much broadcasting about our products and how great our companies were. It didn’t take much to attract a crowd. The Evolution of Content.

Peer-to-peer 53

Peer-to-peer Content Enterprise Management Broadcasting 53

Marketing Interactions

NOVEMBER 2, 2021

But it’s surprising how few marketers use questions as a tool and framework to achieve goals, including: Gaining awareness from specific personas, segments. In the comments on social media posts. I admit this seems basic. Really elementary. Building engagement. Advancing buyer enablement. Accelerating pipeline momentum.

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

Marketing Interactions

MAY 21, 2018

Take the opportunity to learn more about your customers and segment them according to interests. It’s social and more casual than formal communication. A conversation after all is an exchange of ideas.

SMS 48

SMS Business Class Ad Frequency 48