Paul Gillin

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How AI is automating writing and marketing messages

Paul Gillin

There are many benefits to using AI for customer segmentation. Additionally, AI can help businesses save time and money by automating the segmentation process. There are many ways to segment customers, but using AI can help you do it more accurately.

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New Video Series Shows How Mobile Marketing Can Work for B2B

Paul Gillin

CK has some great examples in this video series, which now includes six segments, each six to nine minutes in length. Thought-leadership material that companies are already producing should be optimized for display on tablets and smart phones because business travelers often have downtime in transit to catch up on reading.

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Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Paul Gillin

Marketers are beginning to realize the buyers are people, not demographic segments, and they are appealing more to the motivations that influence human behavior. I think content marketing will continue to be a huge growth area for B2B in the coming years but we’re going to get a lot smarter about how we invest our resources.

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3 Branded B2B News Services That Get It Right

Paul Gillin

The site also hosts a two-hour live radio program on SiriusXM each weekday and repackages that content into snackable podcast segments. The idea is to make it convenient for visitors to consume content in whatever format they prefer. I am addicted to K@W podcasts.

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IDC: US Tech Firms Underestimate Emerging Market Opportunity

Paul Gillin

Reality: Businesses should plan for “smart growth,” with some segments growing much more quickly than in North America and others lagging. There is a growing appreciation of value and the importance of high-quality service in Asia/Pacific in particular, Ng said. Misperception: The principal appeal of emerging markets is growth.

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How to Calculate Social Marketing ROI

Paul Gillin

With split testing, you can try two different experiments, each targeting a different segment of your customer base. Comparing the ratio of revenue to expense for each longevity segment should give you an idea of where to invest. However, you don’t necessarily have to test only one variable at a time.

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B2B Blogging Gets Publishing Discipline

Paul Gillin

The program is backed by an editorial calendar and a roster of bloggers selected for their communication skills and ability to address different audience segments. The team posted 30 articles in February, along with 10 videos, giving both their audience and Google plenty of reason to come back.

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