Segmentation Related Topics 
Marketing Interactions
JANUARY 19, 2020
Can you segment your database according to the personas you’ve identified? Segmenting a database by personas is sometimes not as simple as filtering by title. And, how clean is your database? Does work need to be done there first? Buyer personas are not dictated by title, but rather by role.
Marketing Interactions
FEBRUARY 15, 2019
They are involved in 1:1 conversations where they can shift on the fly based on what a buyer says, while marketers are usually addressing larger segments at once. I’d also argue that unless you can isolate who viewed the page (by persona or segment) then all you know is that the topic either resonated or didn’t.
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Marketing Interactions
AUGUST 15, 2022
In my work with clients, we’ve found it beneficial to segment by buyer personas and talk to them about the way solving the problem contributes to the company objective. That alignment is critical for gaining commitment to change that benefits the company. But how you get it isn’t as straightforward.
Marketing Interactions
JULY 18, 2021
Personalization in B2B is a combination of personas involved, market segment, stage in the problem-to-solution journey, and knowledge requirements based on desired outcomes. This means identifying where prospects are in their journey to solving a problem and guiding them to advance toward the solution. Connection.
Marketing Interactions
NOVEMBER 2, 2021
But it’s surprising how few marketers use questions as a tool and framework to achieve goals, including: Gaining awareness from specific personas, segments. I admit this seems basic. Really elementary. Building engagement. Advancing buyer enablement. Accelerating pipeline momentum. In support of sales conversations valued by buyers.
Marketing Interactions
MAY 23, 2018
If you start with personalization, building in-depth personas that inform what specific target audiences find most relevant in relation to the problem you solve, then you’ll improve your targeting and segmentation.
Marketing Interactions
APRIL 11, 2019
Needless to say, there was no coordination across the enterprise, so it was common for a prospect to get barraged by unrelated, often irrelevant communications because segmentation was lacking, personas were a novelty, and a cohesive strategy was considered one-off projects every quarter.
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