Everything Technology Marketing

OCTOBER 10, 2010

In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. Focusing on WHO a buyer is makes for more easily observable and actionable data that can be used to define segments and their boundaries.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

AUGUST 22, 2010

Marketing segmentation is about subdividing markets into segments of customers that have similar needs and behaviors. This way, vendors can optimize their product offering, marketing, and sales approach to meet the specific requirements of the segment better and more cost efficiently than the competition.

Segmentation 100

Segmentation Allocation Marketing Automation Services B2B Marketing 100

Everything Technology Marketing

NOVEMBER 23, 2010

The previous B2B market segmentation exercises ( Part 1 | Part 2 ) likely produced a large number of potential target segments. If focus is one of the reasons for segmentation in the first place, then having too many segments will obviously distract from this goal. What segmentation approach worked for you?

Segmentation 100

Segmentation B2B Marketing B2B Barriers 100

Everything Technology Marketing

JANUARY 31, 2012

4 - Targeted segmentation & messaging With much "distraction" by social media, marketing automation and new marketing tactics, marketers are re-discovering fundamentals such as market segmentation. The benefits of segmentation are substantial. In short, they are more profitable.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

JANUARY 17, 2010

The increase in revenue from focusing on ideal target segments often far outweighs the loss in revenue from abandoning less ideal segments. The concept of the Ideal Customer Profile (ICP) is designed to help marketers identify the attributes ideal customers have in common that separate them from other less profitable segments.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Profiling Lead Scoring 100

Everything Technology Marketing

MARCH 14, 2011

It requires a crystal clear definition of your target segments, target buyer personas, and the typical journey your buyers take from problem to buying decision to actual purchase. Pick the predominant segment in your market and focus on growing it instead of trying to be all things to all people – that hardly ever works. (7)

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Everything Technology Marketing

MAY 24, 2010

Here are the seven steps to B2B marketing success in this new era: 1 - Segmentation & Profiling Sound familiar? While the concept is not new, the majority of B2B vendors do a poor job at properly segmenting their markets and identifying the most profitable ones they want to compete in.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100