Digital B2B Marketing

JUNE 11, 2014

Branded search. If I’m looking for a computer, search for Dell, click the top organic result and buy a new laptop, is search the reason I bought a laptop from Dell? I was already looking for Dell, search was simply an easier way to navigate. How important is search as a navigational tool?

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Digital B2B Marketing

OCTOBER 15, 2013

Optimizing your content for search and distributing it through your own social and email channels is just the starting place. With sizable audiences, promotion options, search advantages and the opportunity to develop a specific following, these sites should definitely be in your consideration set. Paid Search. SlideShare.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

MAY 1, 2012

To ramp up quickly, identify opportunities that emulate or create inbound marketing from your audience’s perspective , before you have the social footprint, recognition, audience and search presence necessary to sustain your inbound program. Paid Search No explanation is needed here.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

APRIL 16, 2012

Here is comparison data for a range of sites (all stats are for US visitors through Google Ad Planner): Yahoo: 190M unique people, 980M unique cookies YouTube: 170M unique people, 1.1B This will increase the reported efficiency of branded search and decrease the efficiency of category search or banners for most marketers.

Marketing Attribution 100

Marketing Attribution Banners Paid Search Agency Sample 100

Digital B2B Marketing

APRIL 11, 2011

Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search. In reality, time and spend should never have been compared. Look at Google and Facebook. TV spending for every minute spent.

Allocation 100

Allocation Emarketing Mobile Advertising PR 100

Digital B2B Marketing

JULY 31, 2013

Google Search (53.5%). YouTube (46.4%). A potential customer will search by category on Yelp and find your listing. Don’t forget search, and the continuing importance it places on your mobile website. According to ComScore, these were the top 10 apps in use in 2012. Google Maps (65.9%). Google Play (54.3%).

Mobile Marketing 100

Mobile Marketing Banner Ads Paid Search Agency Banners 100