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Wikipedia Management for Dummies


While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. How To Manage Your Wikipedia Page from Chris Abraham.

What Wikipedia Doesn’t Tell You About SEO Techniques

KoMarketing Associates

Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Take the search engine optimization Wikipedia page for example. So What Does Wikipedia Say About SEO? Different SEO Techniques. Getting Indexed.

Search + Social = Online Reputation Management


Millionaires, billionaires, and professional class do show up on Google search, but most of these results are from the news, third-party mention, Wikipedia, and generally anything and everything that Google can find. The goal, of course, is to own as many search results as you can — own, not just news about you — across the first two pages of Google search.

Personal knowledge management - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

From Wikipedia, the free encyclopedia. Jump to: navigation , search. Personal Content Management - taxonomy processes and desktop search tools that enable employees to organize, subscribe to, publish and find information that resides on their own desktops. Hidden categories: Wikipedia articles containing buzzwords | Articles lacking sources from January 2007 | All articles lacking sources. About Wikipedia. Contact Wikipedia. Donate to Wikipedia. Search. About Wikipedia. Personal knowledge management. January 2007). Contents.

Cognitive apprenticeship - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

From Wikipedia, the free encyclopedia. Jump to: navigation , search Cognitive apprenticeship is a theory of the process where a master of a skill teaches that skill to an apprentice. About Wikipedia. Contact Wikipedia. Donate to Wikipedia. Search. About Wikipedia. Cognitive apprenticeship. Constructivist approaches to human learning have led to the development of a theory of cognitive apprenticeship [1]. To combat these tendencies, cognitive apprenticeships â??â?¦are Collins, Brown, & Newman, 1987, p. 4). fadesâ?? As they state, â??Situations

5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

But what about buyers further down the sales funnel who are evaluating B2B vendors more thoroughly through brand-related search queries? In this post, I will detail  five opportunities B2B marketers can capitalize on through more brand-oriented search marketing initiatives. Here is a screenshot when searching for “ komarketing ” on the desktop. Focus on Structure.

Why you should consider centralizing your search keyword lists


Photo credit: Wikipedia. But I would rather show you with a real-life example, once again from my work as IBM’s search strategy lead, in coordination with my colleagues Lynn Porterfield (@lynnport) and Lisa Lanspery (@lanspery), who ran the advertising and media relations aspects of the campaign, respectively, and did the lion’s share of the leg work.

Why Local Search is Just Like Politics


Photo credit: Wikipedia. So, what does Mr. O’Neill’s advice have to do with search marketing or, more specifically, your search marketing? Well, But his advice holds true today for search marketers. You see, increasingly, all search is local. But local search is so much more than just a spot on a map. Local Search and Geography. Attitude.

Why paid search is still frustrating for searchers


Photo credit: Wikipedia. When I speak to groups, I often ask how many people  never click on paid search ads and many hands go up–usually half the room. Estimates are that around one-quarter of all search clicks are on paid search ads and it is 100% of Google’s search income, so most people click on ads at least once in a while. It ain’t true.

Do you have enough pages in the search index?


Photo credit: Wikipedia. In some ways, you  never have enough pages in the search index, because every extra page that sneaks in there is a lottery ticket in the search sweepstakes–you’ve got to be in it to win it. So, the more pages you have in the search index, the more chances you have to be found. If your results look right, great. Regardless.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far


How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. Wikipedia is one of the most popular sites on the web, so getting exposure there is incredibly valuable. David Meerman Scott explains how to properly write for Wikipedia here. ” Social Media Jobs Salary Guide by Onward Search. Search and Social. by MarketingProfs. You want loyalty?

New insights on the future of search, privacy and the inevitability of social media

grow - Practical Marketing Solutions

” “Bing is blending search results with the social graph. Web search is a needle in a billion haystacks. Blending search with relationships can make the search warmer.” ” “Apps and search will be merging to create entirely new offerings. Apps Apps keep search in context. ”  How can any company block the social web today?”

Why Website Optimization Trumps Search Engine Optimization

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. The terms search engine optimization and website optimization are often used interchangeably. The same is true with search engine optimization and website optimization. Here’s how to do it.

How do you persuade your boss that search is important?


Photo credit: Wikipedia. In some ways, it is especially galling with search marketing, because you would think by now that the evidence for its importance is so overwhelming that you could run on faith. But marketing is a business, not a religion, so it isn’t enough for us to  believe in search–we need to prove it. And that usually means numbers.

What is Social Media Marketing?


Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Content Marketing  — according to Wikipedia , “ Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.

Social business, the forest and the garden: Your intranet is not the Internet


Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source. Internet Marketing Google Intranet WikipediaWhy does that happen?

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Semantic Search: Keyword Choices and Relevancy

Marketing Action

Let’s see how this new emphasis on semantics and “semantic search” affects how we evaluate keyword choices and relevancy further. proper understanding of the science behind search can help shed light on the best way to develop content in today’s Google world. This co-occurrence probably helps influence how the search engine ranks this page. Easy to read content.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

Let’s see how this new emphasis on semantics and “semantic search” affects how we evaluate keyword choices and relevancy further. proper understanding of the science behind search can help shed light on the best way to develop content in today’s Google world. This co-occurrence probably helps influence how the search engine ranks this page. Easy to read content.

Why Journalists Are Outranking Marketers in Search (And How We Can Compete)


And, as you’ll see in the tables below, when it comes to ranking in search, publications -- that is, actual news sites -- still do it best. We analyzed 200 posts that ranked on page one of Google for terms related to the marketing industry that generate at least 500 monthly searches. bounce rates) impact search rankings. How much better? Nearly 800% better. Recency matters.

8 Blog SEO Tips for Top Search Results

Writing on the Web

What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. This honey of a software tool tells me how well a post is going to be understood by those search robots. Since search engine spiders are nothing but algorithms, I don’t understand how they work, but Scribe sure does. Get Search Engine Optimized- Fast. Digg this!

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year


Why do search professionals scatter like roaches when the kitchen light comes on? Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers? Don’t we all know that Google Search is a  somniloquist ! Why is everyone acting so sneaky all the time? What’s up with that? feed me Seymour.”

What is SEO? 8 Resources To Propel You To The Top of Search Rankings

B2B Marketing Insider

And yet, some marketers still confuse SEO with paid search. But there will always be a foundational need for marketers, business owners and anyone who owns a website to understand the concept of SEO and to be able to research the keywords buyers use when searching for information and solutions to their business challenges. Search is Hard. Search is Important.

Which country search index is your page in?


Photo credit: Wikipedia. People love to talk about whether you Web page is in the search index.  The search index. First off, there is at least one search index for every search engine, so Bing has one, Google has one, and so does every search engine in every country around the world. Google and Bing have a separate search index for every country.

Does Social Media Influence Search Rankings?

Marketing Action

Here’s the first part of Patel’s Wikipedia page, slightly edited, emphasis mine: Patel launched his first online venture, a job board named Advice Monkey, in the late 90s while in high school. Social media and search rankings. Now, back to Mr. Patel and the question at hand : Does social media influence search rankings ? The post Does Social Media Influence Search Rankings?

Why SEO is Really Dead This Time and What to Do About It.


Photo credit: Wikipedia. Google includes items from individual social streams into every user’s distinct search results. How can you optimize for multiple different search results when you don’t know what the individual people are looking at? Gmail in the search engine results pages. There have been over 500 google search updates this year. Google+.

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De-Personalizing Google Search Engine Results Pages

EMagine B2B Blog

According to Wikipedia, “Google Personalized Search is a feature of Google Search and provided by Google. When a user is logged into a Google Account, all of his or her searches on Google Search are recorded into Google Web History. Yoast has a great article on disabling personalized search with a plug in. Search Engine Marketing Public sees.

Can “Social Media” and “Confidentiality” Co-exist in the Workplace?

WindMill Networking

Even Wikipedia’s explanation of “social media” points out that “one of the first signs of human social media was cave wall paintings.”  Social Media and Employment Law Business channels communication company Customer employer Employment Events exist Facebook IT media personal Privacy search time tools TOPIC Twitter Wikipedia By its definition, “social media” focuses on communication, spreading the word, engaging readers, sharing, creating discussion and/or gaining attention.  by James Wu - Maximize Social Business.

11 reasons SEO is a science; 14 reasons it’s an art


Photo credit: Wikipedia. If your brand has a website, more people are likely to come to it from search engines than anyplace else according to  Forrester. That That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. 80% of people click on a website that is on the natural or organic side of the search engine page (source:  Search Engine Watch ). You do.

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5 Critical Roles that Need SEO Skills


Photo credit: Wikipedia. It just so happens that search data is one of the best sources of audience analysis. Learning your audience and providing the content they’re looking for when they search is job one for Internet marketers. Because search is the primary way we attract this audience, SEO is a vital skill for everyone on the team. 1. Product Owners. Designers.

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The 17 Best Keyword Research Tools for SEO and SEM


What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms. And of course, keyword stuffing, as an SEO tactic, is long dead.

48 Phenomenal SEO Guides, Tips & Tactics


Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic. But due to blended search results, images actually get a lot more traffic than that half a percent”).

What You Need to Know for Your Search Engine Optimization in 2014


English: Google Logo officially released on May 2010 (Photo credit: Wikipedia) Google is constantly tweaking their search algorithms — mostly to provide the most accurate results to users and to protect against gaming their system.  In order to continue to rank well for important search terms, websites need to monitor Google’s changes and respond as necessary.

Google Adsense rewards super-quick page loads


Image via Wikipedia. Maybe the reason why you can't even quite get into the top-five or number-one spot on Google search is because you're not spending enough time or money getting the best Web host and Web server you can afford and then optimizing how your serve your Web pages , especially when your modern CMS is backed by a database. by Chris Abraham. Take it to the bank.

Inside the Google Panda Update


Panda (Photo credit: Wikipedia). ”  Have your search rankings gone down dramatically with no obvious cause?   What does Panda mean to search marketers?  Thanks to all of our sponsors: Internet Marketing Organic Search Rich Content Search Marketing Webinars Google Panda Google Panda Update search Search engine optimization Webinar

Get rid of the spam link I left on your site!


Photo credit: Wikipedia. I’ve been receiving the same kind of e-mail over and over again lately. Instead, most of the letters sound something like this: Dear Webmaster, Google has informed us that there is a spam link coming from your site to our site that we are being penalized for in our search results. honestly haven’t gotten a single solitary nice letter. Nothing.

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Take back your online reputation with a little help from your friends


Wikipedia was created by a bunch of casual experts who collaborated in creating a comprehensive, living, and growing resource of all there is. If the editors and experts at Wikipedia were to take an interest in your, how much of your true narrative, story, song, would they have access to? And Wikipedia is only a small part of Google’s index. Good questions. For me!

Trends and tips for search marketing


Image via Wikipedia. I was honored to be asked to do a one-hour interview with Jake Johnson from Full Sail University , whose class is using Search Engine Marketing, Inc. Internet Marketing Facebook Full Sail University Google Google Analytics Keyword research Search Engine Marketing Searching Social mediaas its textbook. Give it a listen.

Integrating Awareness and Demand Generation Marketing


Photo credit: Wikipedia. The paradigm of digital marketing is organic search marketing, where you build experiences to cap ture a market of prospects who primarily search for solutions to their problems. Discover the keywords they query when searching for solutions to their problems. The Awareness Site. The site in question has been around for some time.

Link-Builders versus Content Marketers


Circa 2014, organic search engine optimization is going to need both link-building and content marketing strategies and tactics in order to get, and keep, Google’s attention. Google is becoming a Turing test for organic search. If you don’t feed Google what it wants, Google will choose Google+, Yelp, Wikipedia, or the news instead of you, your products, and services.

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No, SEO still isn’t dead


Photo credit: Wikipedia. I am old enough to remember the Spanish dictator Francisco Franco. See, what you are missing is that the search engines will eventually win against whatever spam technique you are using. Because it doesn’t help anyone besides the search marketer. Now, social media wasn’t showing up in the search results and wasn’t affecting ranking.

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