Wikipedia). Everyone uses a search engine at some point in the buying process. And understanding the keywords they use is not just a good idea for marketing, it is a fundamental need of the business to understand the keywords your customers are using when they search for information. So my suggestion is for every business to build a search-driven marketing plan. Search MarketingIs your marketing strategy driven by what you have to sell or the market needs you best fulfill? But how do you get to know your customers? You cannot speak to all of them. MORE >>

Photo credit: Wikipedia. See, what you are missing is that the search engines will eventually win against whatever spam technique you are using. Because it doesn’t help anyone besides the search marketer. Now, social media wasn’t showing up in the search results and wasn’t affecting ranking. Monthly Newsletter Organic Search Google Search engine optimization Search Engines Searching social media Web search engineam old enough to remember the Spanish dictator Francisco Franco. SEO is not dead. And it always will be. MORE >>

Panda (Photo credit: Wikipedia). Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Using content analytics, audits are the key way you do this, providing answers to a host of questions about how to improve your site’s search optimization and overall effectiveness. James Mathewson is the global search strategy lead and co-author of the book Audience, Relevance and Search: Targeting Web Audiences with Relevant Content. MORE >>

Wikipedia was created by a bunch of casual experts who collaborated in creating a comprehensive, living, and growing resource of all there is. If the editors and experts at Wikipedia were to take an interest in your, how much of your true narrative, story, song, would they have access to? know, I know, Wikipedia dictates that all its content be rigorously referenced and footnoted — but let’s assume it were different: and it is! Google is an emergent Wikipedia, it’s index is comprehensive, living, and growing — but without the editors. For me! MORE >>

According to Wikipedia, “Google Personalized Search is a feature of Google Search and provided by Google. When a user is logged into a Google Account, all of his or her searches on Google Search are recorded into Google Web History. The feature only takes effect after the user has performed several searches, so that it can be calibrated to the user’s tastes.” Yoast has a great article on disabling personalized search with a plug in. Remember, too, that Google isn’t the only search engine. Search Engine Marketing MORE >>