Tony Zambito

OCTOBER 12, 2020

It is no longer good enough to satisfy just the experience element of search and evaluation but to develop commerce experiences. Think like Amazon : Amazon has been the driving force behind causing seismic changes in how consumers search, shop, interact, and buy. Especially among millennials, this is the new norm of commerce.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Tony Zambito

OCTOBER 27, 2018

It is no longer good enough to satisfy just the experience element of search and evaluation but to develop commerce experiences. Think like Amazon : Amazon has been the driving force behind causing seismic changes in how consumers search, shop, interact, and buy. Especially among millennials, this is the new norm of commerce.

B2B 165

B2B Amazon Buyer Personas Fulfillment 165

Tony Zambito

MAY 13, 2011

.  I happen to like the term “appetite” for it serves as an apt description of the search mentality B2B buyers may be exhibiting.   The report revealed that 68% of buyers checked their supplier’s websites and that 65% used search engines to research the information they needed to support their purchasing process and decisions. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

MARCH 6, 2017

For instance, the ability to gather data-centric intelligence on buyer search activity is expanding. However, it is intelligence that remains activity based regarding buyer activity on websites. This includes an over-reliance on activity-based data intelligence mistaken for true buyer insights.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253