Marketing Interactions

NOVEMBER 15, 2021

It’s easy to get sucked in and look at accounts that have searched on keywords and phrases related to your solution’s category. In the earlier stages, the score is all about them—their searches and activity without you. The problem is that a “general” search term doesn’t distinguish interest from intent. You think – Yes!

Intent Data 124

Intent Data Intent B2B Marketing B2B 124

Marketing Interactions

SEPTEMBER 14, 2021

One persona is visiting your website, but your content is written to engage another. Go check all the “see also” links on your website and make sure they match up in context to eliminate any existing leaps of faith currently on your website. They just can’t make the leap as the context doesn’t apply to them.

B2B 149

B2B Marketing Qualified Leads Lead Ranking Content 149

Marketing Interactions

FEBRUARY 20, 2022

We search the internet for information to verify it’s a problem, explore the depth and cost (not just monetary), find a workaround—the simpler, the better. Yep, it was that afternoon of searching you did on keywords they’re tracking. It’s likely you will search for options to address the problem in preparation for that conversation.

Top of Funnel 88

Top of Funnel B2B Peer-to-peer Lead Scoring 88

Marketing Interactions

AUGUST 15, 2021

Heck, if I view five web pages in 3 days and download a paper, I’d be an MQL at a lot of websites and routed to sales. Although I can’t figure out how I fit the firmographic score or match an ICP for most of the company websites I visit. Did they read them in the same website session? Most companies do not. On any page?

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

FEBRUARY 15, 2019

Website Analytics: Knowing which content on your website is visited by your prospects, buyers and customers is always useful for culling topics and trends and educational needs for buying. In conversations with customers, I’ve learned that what they start out searching for may not be what they end up searching for.

Conversion 93

Conversion Planning Buyer Personas Dwell 93

Marketing Interactions

NOVEMBER 29, 2021

SEO for organic search that’s not available to content behind a gate. And search is one of the primary tactics’ buyers use to find content they’re interested in consuming, hence, your company. Don’t make them search for it, show it to them and prompt them to continue advancing in interest so you can get them to intent.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Marketing Interactions

AUGUST 8, 2021

Just because someone searches on a term related to what we do or sell, this does not mean they are a buyer. People need to find answers to these questions, and more, to create the consensus and confidence to become buyers and choose to search, find, and consider bringing in a new solution. So back to the intent data platforms.

Buy 62

Buy Work Management Lead Ranking Marketing Management 62