Biznology

JUNE 19, 2013

Our monthly webinar yesterday was about how to improve your website search in order to make more money. Did a frustrated searcher just ask again why your site search engine stinks? Site search foments frustration because you can’t deliver on the implied promise: “Type in anything and we’ll find it.”

Marketing Websites 80

Marketing Websites Blast Campaigns Webinar Metrics Analysis 80

Biznology

FEBRUARY 6, 2015

I can’t tell you how often I hear the same thing: “Our website search facility is managed by the IT team.” I ask them if their IT team manages their website. ” But they are nonplussed at the prospect of the IT managing their website search. What do you think website search needs?

Optimization 80

Optimization Marketing Websites Work Management Keywords 80

Biznology

AUGUST 3, 2015

And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they will tell you that their system tracks every page equally well on your website. But there is one that it doesn’t track so well–your website search results page. The search terms being searched for.

Analytics 80

Analytics Marketing Websites Curation Vendors 80

Biznology

DECEMBER 31, 2015

Not so typically, I also do a lot of website search projects. One reason is that IT people typically run website search while marketers typically manage SEO. But the few clients I work with that do SEO and website search together have discovered the secret I am about to share with you. Like this post?

SEO 80

SEO Marketing Websites Keywords Google 80

Biznology

JULY 1, 2013

Most websites have a lousy search facility. You’ve tried searching websites and you hardly ever find what you are looking for–at least not without a lot of work. But how about your website? What is the search like there? “Our search engine stinks,” they usually say.

Marketing Websites 80

Marketing Websites Landing Pages Keywords Newsletter 80

Biznology

DECEMBER 29, 2014

Yes, I am a longtime IT person, but even I will tell you that marketing needs to run your website search, just as marketing probably runs the rest of your website. Well, then why do you let IT decide which messages show up on the search result page? Sure, your IT folks can choose the search engine technology.

Search Marketing 80

Search Marketing Marketing Websites Display Training 80

Biznology

OCTOBER 2, 2013

I’m starting to see a lot more companies working on improving their website search. But when you think about, someone who is already on your site who is willing to search within your site might be a lot better prospect than someone else. We website owners expect that when we install a search engine, it should just work.

Marketing Websites 80

Marketing Websites Wikipedia Newsletter Google 80

Biznology

JUNE 5, 2015

I’ve been working with several clients recently to improve their website search, and have been noticing something new. A rule of thumb is that between one and ten percent of website visitors use website search to find something within your website. So what kind of an experience is your website search?

Marketing Websites 80

Marketing Websites Correlation Amazon Case Studies 80

Biznology

JUNE 3, 2013

Harsh question, I know, but the search results for many website search engines appear almost random. They usually start by telling me that their search engine stinks. More frequently, they haven’t done anything except install a search engine. Who is responsible for your website search, marketing or IT?

Marketing Websites 80

Marketing Websites Generation Search Marketing Newsletter 80

Biznology

NOVEMBER 2, 2020

Website visitors are among your most valuable prospects. They have found you, searching around for a solution. Here are six methods to connect with your website visitors. This is the oldest trick in the book, but is oddly missing from many B2B websites. The only problem is that they tend to come, poke around and leave.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

DECEMBER 21, 2020

That’s right, ensuring a high position in the SERPs (Search Engine Results Pages) is one of the best ways to drive customers to your physical store as well, simply because modern customers make sure to research companies online before paying you a visit. Is your website secure enough? Leveraging GMB to rank high in local searches.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

Biznology

NOVEMBER 12, 2020

Google and the other search engines seek to give their users relevant, up-to-date content. No surprise, your site visitors are seeking the same thing, whether they reach you through a search engine results page or any other channel. How often do you give a website a second chance after an initial bad experience?

Marketing Websites 118

Marketing Websites Content Click Rate Traffic 118

Biznology

NOVEMBER 9, 2016

Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization (SEO). Slow website speed creates a bad user experience, one that may result in visitors not coming back to your website or going to your competition. KissMetrics ).

Marketing Websites 155

Marketing Websites Tips Forrester Amazon 155

Biznology

MAY 1, 2017

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. If you want better results for your business, do the work with a better search engine.

Google 146

Google Paid Search Agency Budget Programs Cost 146

Biznology

DECEMBER 7, 2017

A good thing to keep in mind is that search engine algorithms rate the relevance of keywords on pages and in the meta data, but also evaluate other information like the time visitors spend on your site, the presence of broken links, the inbound and outbound links, bounce rate, the pages viewed and more. Provide high quality, useful content.

SEO 140

SEO Dwell Lead Scoring Lead Ranking 140

Biznology

APRIL 11, 2022

Marketers and web developers face a significant challenge in meeting customers’ high user experience and website usability expectations. Usually, a solid customer experience is reliant on whether they enjoy interacting with your website. What are their expectations regarding website design? Next, strengthen your brand identity.

Design 195

Design Budget Programs Work Management Fulfillment 195

Biznology

DECEMBER 4, 2018

Increasingly, site search is on the list because of the hidden value in this capability. Effective site search retains visitors increasing SEO & SEM Yields. Now you can only get to these levels of performance if your search is really good. Their search success rate is 44% and going higher. That’s almost double!

Lead Scoring 143

Lead Scoring Lead Ranking SEM Marketing Analytics Tools 143

Biznology

MARCH 29, 2018

Late in 2016, Google announced that it would no longer index websites based on their desktop sites, but based on mobile sites. Google statements share that more than 50 percent of search inquiries around the globe come from mobile devices. The site must perform well in order for it to rank highly. Mobile speed matters.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Biznology

JANUARY 11, 2021

I bet these are familiar to you, though I hope not from your own website. Do you really think they’re paying attention to your content for those extra seconds rather than searching frantically for a way out? That’s not how you want your website to be working for you. There are a couple of ways I see this most often.

Marketing Websites 104

Marketing Websites Terms and Conditions Pricing Price 104

Biznology

SEPTEMBER 5, 2019

Excellent site search. The reason you hardly search on B2B sites, while you hardly do anything else on Amazon, is that Amazon’s search is really good, while most sites have painful search experiences. It’s time to stop treating customers like its the 19th century with your 20th century website.

Marketing Management 112

Marketing Management Amazon eCommerce B2B 112

Biznology

JUNE 12, 2018

Making sure all your websites and blogs are SEO-optimized, fast, mobile optimized, properly-architected, and accurately-categorized is online reputation management. The goal of ORM is to push down negative content in search results while pushing up positive content; to this end, we also often create new positive content.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

MARCH 25, 2019

Digital marketers are constantly trying to get more exposure and drive traffic to their websites. The only problem is that staying on top of the latest trends and best practices can be difficult given the increasingly complexity and misinformation surrounding SEO and the constant changes in search algorithms. For example, YouTube.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

SEPTEMBER 19, 2017

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. Google abhors vacuums and the biggest vacuums in Google’s index and search engine has to do with history.

Google 123

Google Press Domain Marketing Management 123

Biznology

JUNE 1, 2017

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors. How many searches?

Clickthrough 137

Clickthrough Elasticity Click Rate Sample 137

Biznology

SEPTEMBER 5, 2018

Site search matters. Usually the IT team, rather than the marketers, run the search engine, and the search engine, er, runs. I have worked with clients that do not even provide a phone number on their website because “that would get customers to call us.” That’s it. Customer service matters.

B2B Marketing 126

B2B Marketing Paid Search Agency B2B eCommerce 126

Biznology

DECEMBER 17, 2018

Search engine optimization is paramount for generating traffic to your site and improving conversion rates. Businesses tend to look at what the competition is doing and follow online trends when it comes to optimizing company websites for search engines. There are countless other websites also targeting the phrase “shoes online.”

SEO 151

SEO Generation Conversion Rate Click Rate 151

Biznology

JANUARY 10, 2022

Conversational websites. However, we’ve seen precious little innovation of this kind on corporate websites, especially B2B websites. But what if technology could consume all the content on a website and use that as a basis for conversation? But why are we content to pay the Google tax on branded search keywords?

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” While they launched their new website , they didn’t spend any time optimizing for search.

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Biznology

DECEMBER 29, 2017

The marketing buzzword of the year, artificial intelligence will in 2018 prove its value in speeding up data processing and applying machine learning to digital advertising, predictive analytics, responsive websites, chatbots, and all manner of customer management. Self-service analytics. As these people age, their influence will grow.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

JUNE 19, 2018

Steal this Online Reputation Management process has the same goal but is mainly focused on ways to fight the first two-pages of Google Search. We identify welcome and unwelcome content appearing in the search results for our clients’ name and business, incorporating any feedback or suggestions provided.

Process 175

Process Class Google Social Media 175

Biznology

APRIL 4, 2019

While most of the conversation focused around our new product thesis: effective visitor journeys and customer experience powered by behavior-based personalized content recommendation, people couldn’t help but talk about search failure. Site Search. So we don’t always talk about the positive effect our product has on search.

Marketing AI 91

Marketing AI Top of Funnel Work Management Marketing Management 91

Biznology

DECEMBER 8, 2017

I’ll get into what that means for a modern commerce website. Need to know which version a particular user ID (cookie profile) landed on from a particular referring site (search, social, etc.)? If I can’t track user interactions from search referrals to purchase, I can’t do it.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

Biznology

MARCH 2, 2021

You can’t force a customer to go to your website and buy something if they want to place an order through your DMs, or order something via email. Boosting store visibility with voice search. Nowadays, though, almost every customer touchpoint is a potential sales channel. Long-term success through delayed payment.

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Biznology

DECEMBER 11, 2019

Even though it’s not as important as it was in the past, domain names can still help you rank higher in the organic search. When googling your brand name, your website will be the first thing they see in the SERPs. Today, Google prioritizes the quality and relevancy of your website. Research says that 75% of websites use it.

Domain 129

Domain Brand Identity Branding SERP 129

Biznology

AUGUST 9, 2017

They don’t sell directly, and yet, you can order right from their website. So take the opportunity to make your website a resource for clients and prospects, even if your model isn’t as direct as that. Getting closer to your end clients is a critically important way to make your website work harder for you. Like this post?

Marketing Websites 133

Marketing Websites Paid Search Agency Contact Marketing Marketing Prospects 133

Biznology

SEPTEMBER 17, 2018

If someone comes to your website with a question, and finds the answer, there isn’t necessarily a conversion. I have the specs for the stand, but now I visit the website for the monitor manufacturer to find the attachment specs for the monitors. But what do you track when there is no conversion to mark success?

Conversion 138

Conversion ROI Press Marketing Websites 138

Biznology

SEPTEMBER 6, 2018

I am a partner with SoloSegment , and they started out with an analytics package that showed exactly what was wrong with your website search and how to fix it. But they have really taken off since they started adding features that fixed some of the problems automatically. But they can automate the fixes for only some of the problems.

Advertising Agencies 130

Advertising Agencies Search Marketing Automation Marketing 130