Remove search websites

B2B Marketing Traction

article thumbnail

5 Signs You’re Buying SEO Snake Oil

B2B Marketing Traction

When you bought SEO services, did you pay to improve your website’s performance in search engine results? Or, did you actually pay to get your website demoted from the results or even delisted? If your SEO vendor doesn’t understand the latest search engine algorithm changes (notably Google Penguin 2.0,

SEO 100
article thumbnail

More SEO Tactics Bite the Dust with Google Penguin 2.0

B2B Marketing Traction

came out in 2012 and was the start of Google placing less value on links coming into websites, especially if the links appeared to be spammy and come from “bad” or low quality websites. That being said, what DOES work now for SEO (search engine optimization)? You Better Nofollow Those Links (Search Engine Land).

Tactics 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Your B2B Marketing Needs a Hub and Spoke System

B2B Marketing Traction

Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not. sources before they make their buy decision and go to a website or store to buy. sources before they make their buy decision and go to a website or store to buy. 88% of U.S.

article thumbnail

3 Scary Truths about WordPress to Keep You Up at Night

B2B Marketing Traction

The advent of open source, templated WordPress websites that non-programmers can create and maintain has been revolutionary. Today we pretty much only create websites in WordPress, because it is so cost-effective and flexible. WordPress templates or plugins can result in a bad website. WordPress is an open source technology.

Template 100
article thumbnail

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Here are eleven website mistakes and tips on how to avoid them. You have bad content on your website.

article thumbnail

SEO: Do MetaTags Matter for Search Engine Performance?

B2B Marketing Traction

In this blog post, I summarize which metatags matter and which don’t when optimizing your website for search engine performance. What MetaTags Matter to the Search Engines. You need descriptive titles that give visitors and search engines a clue to what exactly each page is about. Page Titles Rule! But Why Not?

SEO 100
article thumbnail

Top 5 Reasons to Re-Do Your Legacy Website

B2B Marketing Traction

On one side, some of the managers cannot believe their colleagues would allow an outdated, un-optimized-for-search-engines website represent the organization to prospects and customers! And, when they have the need, most are gonna start by searching online (see next reason). ANY CHARACTER HERE. ANY CHARACTER HERE.