Act-On

SEPTEMBER 26, 2023

Despite constant search engine algorithm updates, the answer is still … yes. And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. SEO FAQ: Your Most Common Search Engine Optimization Questions Answered Link building is typically associated with shady practices.

SME 141

SME FAQ Domain Link Building 141

Act-On

SEPTEMBER 24, 2023

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. Everybody wants them, right? What is SEO? Make sense?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Act-On

SEPTEMBER 24, 2023

Hitting the #1 position in search results is every SEO marketer’s dream. At one point, we were in the top five search results for the term “Yahoo mail.” What is the search intent of those visitors? One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Act-On

APRIL 10, 2024

He wants to improve marketing for his local food cart, and entered our funnel through a Google search for “how to do email marketing”. Tyson is a small business owner. He downloaded our “Introduction to Email Marketing” guide, but never interacted with any of our subsequent nurture programs.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Act-On

JUNE 27, 2018

Here are some checklists to help you evaluate your mid-year marketing results in social, search, paid, website, more. Well, now is a great time to evaluate your efforts with a mid-year marketing assessment.

Planning 119

Planning Marketing & Strategy Search Marketing Marketing 119

Act-On

OCTOBER 4, 2023

Act-On is excited to announce that we’ve just made a major update of our marketing analytics functionality, including a new AI search that lets you ask data questions in natural language. Behavior paths provide a comprehensive view of how recipients navigate through your emails, interact with forms, and peruse your website.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Act-On

FEBRUARY 26, 2024

Unlike historical methods of buying ad inventory that involved price negotiations for ad placements on specific websites, ad exchanges enable instantaneous bidding for ad space available across the internet. Ad units describe the specific, standardized spaces on a website or app where ads can be placed. What are Ad Units?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221