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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Enter Google Search Console’s Search Analytics Report. By default, the Search Analytics Report shows top keywords, based on clicks to the website, over a four-week period.

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Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Industrial content marketing industrial content marketing strategy Industrial Marketing industrial website redesign

14 key facts on website speed and 4 top tips when it ‘s slow

Biznology

Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization (SEO). Slow website speed creates a bad user experience, one that may result in visitors not coming back to your website or going to your competition. Is website speed a concern for your site? Yahoo! ). Fiverr ).

Why your analytics system doesn’t track your website search

Biznology

And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they will tell you that their system tracks every page equally well on your website. But there is one that it doesn’t track so well–your website search results page. The search terms being searched for. Whether the search results were clicked on. Oh wait.

B2B Marketing Trends for 2016

website traffic, brand. Be more human—write for people, not segments or search engines. • Better targeting, retargeting, and website personalization will replace the omnivore approach. Through web presence optimization, SEO, search marketing, social media, content marketing and online advertising, he's helped clients. Increased non-brand organic search visits by.

Websites and Search Engines are Far from Dead

Webbiquity

Websites are dead. Search engines are going away. At least, those are the contentions of John McTigue, EVP of marketing agency Kuno Creative, in his recent blog post Why Websites and Search Are So Yesterday. But, for any type of serious research, websites will remain invaluable for a long time to come. Image credit: Haley Marketing Group. Poppycock. Hogwash.

Google Changes Search Ranking, Favors Mobile-Friendly Websites

Vertical Response

Mobile-friendly websites will soon become more important for businesses than ever. Google recently announced a ranking signal change that will favor mobile-friendly websites in search results. Is your website responsive ? The change, influenced by increasing mobile Internet usage, will allow people to more easily discover relevant, device optimized, and high quality search results. Test your website’s responsiveness on Google’s mobile-friendly test. How to Optimize Your Website for the Mobile Era. percent of ecommerce traffic (40.3%

My favorite organic search posts from Biznology

Biznology

Whether you call it SEO or organic search, I’ve sure published a lot of articles on the subject here at Biznology. Below you can find a few of my favorite articles on organic search that still hold up today: Are you using social media for search keyword research? Do you use your website search to help your SEO? Why normal people do not trust SEO people.

Making SEO a Priority During Website Launch Planning

Act-On

Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way. I’ve heard horror stories over websites dropping 90% of their traffic after launch.

B2B Marketing Trends for 2016

website traffic, brand. Be more human—write for people, not segments or search engines. • Better targeting, retargeting, and website personalization will replace the omnivore approach. Through web presence optimization, SEO, search marketing, social media, content marketing and online advertising, he's helped clients. Increased non-brand organic search visits by.

Are you using your website search as customer research?

Biznology

Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Well, the name of that survey mechanism is your website search. Most companies I work with don’t use any analytics from website search. Sounds pretty cool, huh? Like this post?

Finding ROI in your website search

Biznology

I presented our latest webinar about website search. You all spend time and money ensuring your content is optimized for Google to find you to send qualified visitors to your website. Many of you also pay Google for paid search ads to do the same thing. So, why is it that your website search facility is run by your IT group? Thanks to all our sponsors!

Website search and filtering for content marketing

Biznology

Helping website users find what they’re looking for is a big part of making our websites usable for our target audience and productive marketing tools for our companies. Search methods can vary and, depending on your site content and the makeup of your audience, the underlying technology can be a challenge to pull off well. There are two potential problems with this approach.

5 Ways Your Website Could Be Hurting Sales

Webbiquity

Unfortunately, many businesses don’t properly invest in making their website the best it can be. Think about the last time you visited a website that looked like it had been designed by an amateur. Since mobile users are making up an increasing percentage of the online population, optimizing a website for mobile use is a step no business owner should overlook. Conclusion.

B2B Marketing Trends for 2016

website traffic, brand. Be more human—write for people, not segments or search engines. • Better targeting, retargeting, and website personalization will replace the omnivore approach. Through web presence optimization, SEO, search marketing, social media, content marketing and online advertising, he's helped clients. Increased non-brand organic search visits by.

Why Website Optimization Trumps Search Engine Optimization

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. The terms search engine optimization and website optimization are often used interchangeably. The same is true with search engine optimization and website optimization.

Search success hinges on site speed

Biznology

When it comes to getting your site organically to the top of Google Search, you must care as much about how your web server performs in response to requests, demand, load, and even denial-of-service attacks as you do about responsive design, meta tags, keyword density, social signals, inbound marketing, content marketing, or the perfectly-turned page title. First, test your site speed.

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Improve your content for website search

Biznology

Most of my clients want their website search to work–they really do. There is a simple organizational method to improvement–one that you’ve probably applied other places–that you can use to get an organization to work together to make website search work. You’ve probably heard that quote before, but how does it apply to website search?

Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. In sectors like travel, retail, and entertainment, mobile search queries have increased roughly 70% in the past year. • B2B mobile web use still trails consumer search, but is growing rapidly. Search Engine Land Members Library > Mobile Search.

The simplest way to improve your website search

Biznology

For some of you, that has even stopped you from improving your website search results–even though you know that people who stick around to search your site are way better prospects than those who abandon your site when they can’t find what they are looking for. There is a simple way to improve your site search. You don’t need to be technical.

How to Dramatically Improve Organic Search Traffic

Webbiquity

If you want to dramatically improve your organic search traffic , you have to make your website better. To dominate the search engines results, your website must stand out from all the others in your field. A common mistake among webmasters is that they think their website is done way too early. The truth is that your website is never done. Bounce rate.

Are you optimizing your website search?

Biznology

I can’t tell you how often I hear the same thing: “Our website search facility is managed by the IT team.” I ask them if their IT team manages their website. ” But they are nonplussed at the prospect of the IT managing their website search. Why is it OK for the marketing department to pay no attention to your website search facility?

Search + Social = Online Reputation Management

Biznology

Millionaires, billionaires, and professional class do show up on Google search, but most of these results are from the news, third-party mention, Wikipedia, and generally anything and everything that Google can find. The goal, of course, is to own as many search results as you can — own, not just news about you — across the first two pages of Google search.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? How can sites be best designed to optimize search visibility ? Website Design Guides. 5 beautifully immersive HTML5 websites by iMedia Connection. Guides to Website Design for SEO.

Do you use your website search to help your SEO?

Biznology

Not so typically, I also do a lot of website search projects. One reason is that IT people typically run website search while marketers typically manage SEO. But the few clients I work with that do SEO and website search together have discovered the secret I am about to share with you. One of the richest and easiest sources of data is website search.

10 essentials missing from your business website

Biznology

You want a business website that sells. There are plugins and website features that make your life easier. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content. There are two things a solid brand identity and your business website absolutely need to succeed. Better Comments Setup.

The essential guide to building your business through Twitter search

grow - Practical Marketing Solutions

. Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. If you search Google, Bing or Yahoo, your results will be articles, videos, and websites. But if you search Twitter, the results are real-time conversations. The basics of search are extremely easy to master. More Search Tips.

Act casual, and write your website content

Biznology

Do things get awkward when people visit your website? Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue. This app includes a heat map to show you where website visitors click and pages they browse.

Search isn’t about search anymore, it’s about social

Biznology

Search will never be the same as it was as recently as a few years ago. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of millions of dollars in revenue. Actually, Madda Fella is really underutilizing their YouTube site. Influencer Outreach.

Search: Moving Beyond Your Website in 2013

KoMarketing Associates

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. Are they only searching in Google? It makes sense.

12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. 90% click a website on the first page. These facts prove, if your brand is on the internet, a high rank on the search engines is a requirement to generate business.

How to effectively integrate video content onto your website

Biznology

If, right now, your website only features written content, you might want to consider sprucing things up. Then visitors can search for a particular video, or simply watch one after the next. Video gallery plug-ins are amply available for little or no cost through WordPress and others website builders. Start a vlog. Video + Blogging = Vlogging. or “Subscribe to Our Channel!”.

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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. As of December 2015, 33.8% Baidu has 54.3

5 warning signs that your website sucks

Biznology

Does your website suck? Building a website that meets the needs of your business and your customers is a tricky balancing act. Does your website offer clear, crisp images, designed to work well on “Retina-caliber” displays? Before you read any further, grab your mobile phone (or open a new tab if you’re reading this on mobile), and navigate to your website.

Top 10 Website Eyesores to Avoid

Vertical Response

Whether you use a do-it-yourself website builder or work directly with a designer, check out the following list of website eyesores that should be avoided at all costs. Does your website have any of these inadvertent eyesores? A background holds the entire theme of a website. Not having one or having too many focal points on your website will confuse your site visitors.

17 Realistic Ways to Get More Website Traffic

Act-On

Get the search engine optimization right. Long tail keywords are search terms of three words or more. But they often still have good search volumes, and they tend to convert better. Does your site have the basic nuts and bolts of search engine optimization in place? For instance, is your website fast and mobile-friendly? It’s what makes it go. 15) Guest blog.

The search marketing no one talks about

Biznology

Search has been around a long time–since 1995–and even Google has been around since 1998. You would think that by now that we would all be doing every kind of search marketing there is. I am sure that you are working on organic search, which most folks like to call Search Engine Optimization, or SEO. We don’t have a website search. .

Is your website search a marketing or an IT function?

Biznology

Yes, I am a longtime IT person, but even I will tell you that marketing needs to run your website search, just as marketing probably runs the rest of your website. Now, I know there is a lot of technology involved, and sure, your IT team needs to play a role, just as they do with your website as a whole, but do you let the IT team choose what goes on the home page?

How to Thrive in Google’s New Mobile Search Index

Modern B2B Marketing

Author: Mike Tomita Last month, Google announced that it will be changing the way it evaluates web pages for mobile searches. In the past, mobile search results were based on the version of your website that’s presented to a user when they visit via a desktop computer. Each user’s search results will be dependent on the device they’re browsing from—desktop or mobile.