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Are you using your website search as customer research?


Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Well, the name of that survey mechanism is your website search. Most companies I work with don’t use any analytics from website search. Sounds pretty cool, huh? Like this post?

Why your analytics system doesn’t track your website search


And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they will tell you that their system tracks every page equally well on your website. But there is one that it doesn’t track so well–your website search results page. The search terms being searched for. Whether the search results were clicked on. Oh wait.

Search Engine Marketing is Legion


I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. In that chat, I learned the difference between Search Engine Optimization and Search Engine Marketing: SEO is tactical, SEM is strategic.

Finding ROI in your website search


I presented our latest webinar about website search. You all spend time and money ensuring your content is optimized for Google to find you to send qualified visitors to your website. Many of you also pay Google for paid search ads to do the same thing. So, why is it that your website search facility is run by your IT group? Thanks to all our sponsors!

Content Methodology: A Best Practices Report

lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. Influencer mentions/shares • Share of voice • Share of search • Top keywords • Content citation/syndication • Avg. your audience arrives from, such as social, email, or search. Identify keywords with the greatest search. Content. Definition II.

Do you use your website search to help your SEO?


Not so typically, I also do a lot of website search projects. One reason is that IT people typically run website search while marketers typically manage SEO. But the few clients I work with that do SEO and website search together have discovered the secret I am about to share with you. One of the richest and easiest sources of data is website search.

Website search and filtering for content marketing


Helping website users find what they’re looking for is a big part of making our websites usable for our target audience and productive marketing tools for our companies. Search methods can vary and, depending on your site content and the makeup of your audience, the underlying technology can be a challenge to pull off well. There are two potential problems with this approach.

Making SEO a Priority During Website Launch Planning


Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way. Accessible IP addresses, URLs on different host domains, internal search duplicates (added ?

The simplest way to improve your website search


For some of you, that has even stopped you from improving your website search results–even though you  know that people who stick around to search your site are way better prospects than those who abandon your site when they can’t find what they are looking for. There is a simple way to improve your site search. You don’t need to be technical.

Improve your content for website search


Most of my clients want their website search to work–they really do. There is a simple organizational method to improvement–one that you’ve probably applied other places–that you can use to get an organization to work together to make website search work. You’ve probably heard that quote before, but how does it apply to website search?

11 Ways To Optimize Your B2B Website For Search

B2B Ideas @ Work

Making sure your website is optimized will help you attract more visitors and help those visitors to have a better experience on your website. This post will show you some easy wins in your battle for an optimized website. 1) Page titles The page title is the text that appears most prominently in search […]. Ideas@Work Blog B2B Websites Search Engine Optimization

Evangelizing a Content Marketing Program

user engagement metrics and quality of your website— how long are people spending on the page, how easy it. channels not just on social media, but more important- ly, via email and search. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. The hotel giant.

10 essentials missing from your business website


You want a business website that sells. There are plugins and website features that make your life easier. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content. There are two things a solid brand identity and your business website absolutely need to succeed. Better Comments Setup.

Are you optimizing your website search?


I can’t tell you how often I hear the same thing: “Our website search facility is managed by the IT team.” ” They say it matter-of-factly, as though that makes perfect sense. I ask them if their IT team manages their website. ” But they are nonplussed at the prospect of the IT managing their website search. ” Oh. Of course not.

Search success hinges on site speed


When it comes to getting your site organically to the top of Google Search, you must care as much about how your web server performs in response to requests, demand, load, and even denial-of-service attacks as you do about responsive design, meta tags, keyword density, social signals, inbound marketing, content marketing, or the perfectly-turned page title. First, test your site speed.

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Act casual, and write your website content


Do things get awkward when people visit your website? Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue. This app includes a heat map to show you where website visitors click and pages they browse.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

When they visit your website or engage with sales for the first time, they. and Fred Reichheld. 3 in a survey of 236 professional and nonprofessional B2B buyers, conducted in conjunction with internet Retailer, we found that 53% prefer to gather information on their own and 74% find buying from a website more convenient. Advocate Marketing Creates B2B Customer. engage with peers.

Websites and Search Engines are Far from Dead


Websites are dead. Search engines are going away. At least, those are the contentions of John McTigue, EVP of marketing agency Kuno Creative, in his recent blog post Why Websites and Search Are So Yesterday. But, for any type of serious research, websites will remain invaluable for a long time to come. Image credit: Haley Marketing Group. Poppycock. Hogwash.

Why Website Optimization Trumps Search Engine Optimization

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. The terms search engine optimization and website optimization are often used interchangeably. The same is true with search engine optimization and website optimization.

Google Changes Search Ranking, Favors Mobile-Friendly Websites

Vertical Response

Mobile-friendly websites will soon become more important for businesses than ever. Google recently announced a ranking signal change that will favor mobile-friendly websites in search results. Is your website responsive ? The change, influenced by increasing mobile Internet usage, will allow people to more easily discover relevant, device optimized, and high quality search results. Test your website’s responsiveness on Google’s mobile-friendly test. How to Optimize Your Website for the Mobile Era. percent of ecommerce traffic (40.3%

Search isn’t about search anymore, it’s about social


Search will never be the same as it was as recently as a few years ago. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of millions of dollars in revenue. Actually, Madda Fella is really underutilizing their YouTube site. Influencer Outreach.

B2B Marketing Trends for 2016

website traffic, brand. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Better targeting, retargeting, and website personalization will replace the omnivore approach.

Search: what is it good for?


How well does Search serve us? Something I believe we all take for granted, or overlook entirely, is the nature of search. When we think of searching for something, most of us invariably look to Google. If we “Googled” Search Engines, we’d discover there are indeed alternatives, but with some limitations as well. The post Search: what is it good for?

17 Realistic Ways to Get More Website Traffic


Get the search engine optimization right. 1) Optimize for long tail keywords. Long tail keywords  are search terms of three words or more. But they often still have good search volumes, and they tend to convert better. 2) Get your technical SEO right. Does your site have the basic nuts and bolts of search engine optimization in place? It’s what makes it go. Back to you.

The search marketing no one talks about


Search has been around a long time–since 1995–and even Google has been around since 1998. You would think that by now that we would all be doing every kind of search marketing there is. But most of us are wrong. I am sure that you are working on organic search, which most folks like to call Search Engine Optimization, or SEO. We don’t have a website search. .

12 myths vs. reality on Search Engine Optimization (SEO)


Photo credit: Wikipedia. A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. 90% click a website on the first page. Relevance are authority are the two factors that drive search rank. also)–and is growing too.

B2B Marketing Trends for 2016

website traffic, brand. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Better targeting, retargeting, and website personalization will replace the omnivore approach.

How to Dramatically Improve Organic Search Traffic


If you want to dramatically improve your organic search traffic , you have to make your website better. To dominate the search engines results, your website must stand out from all the others in your field. common mistake among webmasters is that they think their website is done way too early. The truth is that your website is never done. Bounce rate.

Your website sucks


Their sites were responsive before the responsive website was a thing. Me? I am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old. I was on a sales call with a DC-area architecture firm looking for some website love. That sucks.

Is your website search a marketing or an IT function?


Yes, I am a longtime IT person, but even I will tell you that marketing needs to run your website search, just as marketing probably runs the rest of your website. Now, I know there is a lot of technology involved, and sure, your IT team needs to play a role, just as they do with your website as a whole, but do you let the IT team choose what goes on the home page?

Mobile SEO: How to Search Optimize Mobile Websites


Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. Anecdotally, one of our clients had 4% of all access to their corporate website come from smart phones last month; not a huge number, but that’s up from just 1% a year ago. Follow Google’s recommendations for building mobile-optimized websites.

B2B Marketing Trends for 2016

website traffic, brand. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Better targeting, retargeting, and website personalization will replace the omnivore approach.

You can only win search by winning social


Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Have you spent thousands of dollars on search engine optimization (SEO) consultants and you’re still not ranking on Google the way you’d like? Google is Fighting a Robot Army and a Zombie Horde.

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Search: Moving Beyond Your Website in 2013

KoMarketing Associates

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. Are they only searching in Google? It makes sense.

5 warning signs that your website sucks


Does your website suck? I’m not asking to be mean. Building a website that meets the needs of your business and your customers is a tricky balancing act. Does your website offer clear, crisp images, designed to work well on “Retina-caliber” displays? ” Time and again I see companies running their websites without any web analytics in place. Today.

10 SEO Tips To Boost Your Search Rankings Today

B2B Marketing Insider

Have you tried googling a keyword or phrase related to your name, brand, product or industry, but your website didn’t show up in the search results? And while investing time and effort into SEO consistently over time is what will ultimately improve your search rankings, there […]. Of course you have. SEO is a long term play. Content Marketing

29 Guides to Beautiful and Effective Website Design


Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? How can sites be best designed to optimize search visibility ? Website Design Guides. beautifully immersive HTML5 websites by iMedia Connection. Guides to Website Design for SEO.

Why don’t you value the website searcher?


I’ve written before about how most marketers are missing the boat by ignoring people who search on their own website. If you need motivation, try thinking about who your website searchers are. Go to Google and search the entire web. They search on your website using your little search box. The post Why don’t you value the website searcher?

The essential guide to building your business through Twitter search

grow - Practical Marketing Solutions

 . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. If you search Google, Bing or Yahoo, your results will be articles, videos, and websites. But if you search Twitter, the results are real-time conversations. The basics of search are extremely easy to master. More Search Tips.

8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study  outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. Mobile Prioritization in Google Search Results. Site Search Markup.

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Google Search is more Rain Man than Beautiful Mind


It’s a little known fact, but something I try to remind everyone all the time, that Google Search has a lot of common with  Dustin Hoffman ‘s character in Rain Man,  Raymond Babbitt. Google Search has a lot of eccentricities. When I introduce myself to Google, through my websites, I need to be careful how I introduce myself. One needs to choose one and run with it.

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How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update

Hinge Marketing

Have you heard Google’s recent announcement that the mobile-friendliness of your firm’s website will soon be an even bigger factor in where your firm’s website ranks in mobile search results? This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Websites

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Google Hummingbird is eHarmony for Search


With Google’s latest algorithm update, Google aspires to become the shadchan of search: a professional matchmaker, doing the background check, the profile due-diligence, the assurance of compatibility required to make sure that you don’t waste your time. Join AdSense , even if you don’t plan to host ads on your website. How Google is Changing Long-Tail Search with Efforts Like Hummingbird – Whiteboard Friday ( Google’s New Hummingbird Search Algorithm ( ” Google feels the same way. Related articles.

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