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552 Articles match "Search","Websites"
The Latest from the B2B Marketing Community
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Thursday, March 11, 2010
They get the idea that social media is important, and that relying on traditional media channels (including email and websites) to promote their ideas is no longer enough. If you're NOT taking advantage of social tools and networks to disseminate your thought leadership content, you're missing an enormous opportunity to reach key stakeholders where they are increasingly spending their time searching for new ideas. As B2B marketers invest more money and time in both thought leadership and social media, they risk missing a great deal of potential benefit they can achieve by bringing the two together in a holistic way.
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Thursday, March 11, 2010
Jonathan Kantor Recommends
Generating More Leads with Video White Papers
Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org.
Blog sharing sites such as BizSugar.com, Sphinn.com, and Reddit.com.
WhitePaperPundit : The Friday FREE White Paper List, a listing of free white papers from weekly Twitter Tweets that don’t require registration, posted each Friday.
Twitter search criteria set to keywords: “White Paper”, and “White Papers”.
Google Alerts set to “White
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Saturday, March 6, 2010
Online research for an upcoming April trip to the wonderful city on the Seine uncovered a delightful content marketing practitioner, Steve Solosky, “The Traveling Professor,” along with his guide to Paris, his website, his eNewsletters, his blog, and his intuitive grasp of content marketing.
In fact, a quick Amazon search for ‘paris travel guides’ shows more than 1000 listings. April in Paris and Content Marketing in Blossom
I’m
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The Best from the B2B Marketing Community
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Friday, June 27, 2008
Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane.
20 Tips for More Efficient Google Searches
For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine.
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Friday, July 20, 2007
Does your website have a home page? Ok, that's a stupid question but because of the preponderance of use of search engines in browsing the web, home pages are just not the same as they once were. site can now have multiple home pages depending on what search query was used to end up on your website. Is your website ready? A I was reading a great article on Imedia called Websites: The Secret to Landing Pages and Shopping Carts by Joseph Carrabis who pointed out a great point: Landing pages for visitors that enter your site from a search engine must also serve as
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Friday, September 4, 2009
In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy.
In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. How to go from clueless to compelling to transform prospects into buyers
When I say fashionable, I mean that the usage of the phrase has skyrocketed in
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Tuesday, August 18, 2009
Last week I attended Search Engine Strategies in San Jose and joined in on a session about Duplicate Content. 0160; This happens frequently for B2C companies, as many companies may be selling the same product with similar product descriptions on different websites. 0160; While B2B companies may not be selling products on consumer sites, we still have to deal with the potential problems caused by content duplication. B2B duplicate 0160; This session was very interesting, but since it was not part of their B2B track, was not focused specifically on how it affects B2B marketers.
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Friday, November 14, 2008
We get asked how much a website should cost at least once a week. When they learn what we do for a living , they invariably ask us "what should my website cost?" If only it were easy to give a good answer. Web design projects can also vary, beginning at a few simple pages in a "brochure" website to complex websites that have a content management system, e-commerce, and interactive features. It can be by friends, friends of friends, business connections, anyone really. The fields of web design and web development are filled with a wide spectrum of professionals,
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Tuesday, March 17, 2009
They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Anyway I found myself thinking - why does any business need a website any more? With Facebook Fan pages you can build your own website on the Facebook "Platform" . I was talking to a small business owner last night. Right now, I have Facebook on the brain.
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Friday, June 27, 2008
Doug Johnson
Writing, Speaking and Consulting on School Technology and Library Issues
Search
My book Machines are the easy part; people are the hard part is now available as a free download at Lulu. Home What’s new? FAQ Bio Books Articles Columns Organizations Presentations/Workshops/ Handouts Speaking calendar Wiki Ethics resources My writing blog Contact
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Wednesday, December 9, 2009
Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and
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Friday, September 25, 2009
According to Jerry, every meeting with marketing executives starts out with " How can I get more people to my website? " The discussion in the video then revolved around niche, viral campaigns as a way to drive website traffic. How do I get people to my website? Somewhat interesting Bloomberg video from Ad legend Jerry Della Femina on the future of advertising and ad agencies.
The key points:
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Thursday, April 9, 2009
As an out-of-work B2B practioner, you may be looking for innovative ways to search for your next position. If you are the proverbial cobbler , you may have neglected the marketing of you . Let's step through a plan to get you that job: Goal Setting To help you manage the roller-coaster ride of a job search, it's much easier if you can objectively look at the job search like a sales pipeline. Usually I write for the B2B professional who is conducting lead generation programs. Today's post is for the professional who is the program.
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