Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. 20 Tips for More Efficient Google Searches For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine. Subscribe via RSS Subscribe via Email

Does your website have a home page? Ok, that's a stupid question but because of the preponderance of use of search engines in browsing the web, home pages are just not the same as they once were. site can now have multiple home pages depending on what search query was used to end up on your website. Is your website ready? A I was reading a great article on Imedia called Websites: The Secret to Landing Pages and Shopping Carts by Joseph Carrabis who pointed out a great point: Landing pages for visitors that enter your site from a search engine must also serve as

In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. How to go from clueless to compelling to transform prospects into buyers When I say fashionable, I mean that the usage of the phrase has skyrocketed in

Last week I attended Search Engine Strategies in San Jose and joined in on a session about Duplicate Content.  0160;  This happens frequently for B2C companies, as many companies may be selling the same product with similar product descriptions on different websites.  0160; While B2B companies may not be selling products on consumer sites, we still have to deal with the potential problems caused by content duplication. B2B duplicate 0160; This session was very interesting, but since it was not part of their B2B track, was not focused specifically on how it affects B2B marketers. 

We get asked how much a website should cost at least once a week. When they learn what we do for a living , they invariably ask us "what should my website cost?" If only it were easy to give a good answer. Web design projects can also vary, beginning at a few simple pages in a "brochure" website to complex websites that have a content management system, e-commerce, and interactive features. It can be by friends, friends of friends, business connections, anyone really. The fields of web design and web development are filled with a wide spectrum of professionals,

They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Anyway I found myself thinking - why does any business need a website any more? With Facebook Fan pages you can build your own website on the Facebook "Platform" . I was talking to a small business owner last night. Right now, I have Facebook on the brain.

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Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and

According to Jerry, every meeting with marketing executives starts out with " How can I get more people to my website? " The discussion in the video then revolved around niche, viral campaigns as a way to drive website traffic. How do I get people to my website? Somewhat interesting Bloomberg video from Ad legend Jerry Della Femina on the future of advertising and ad agencies. The key points:

But sometimes, a catchy headline and eloquent phrasing may fall short of helping your client from a marketing and search engine optimization (SEO) perspective. MarketingSherpa has an excellent article on how to write a press release to enhance organic search. Many search engines weigh title tags heavily for ranking the content of the site. Press releases are an important component of PR. Typically, I focus on writing the right headline to catch a reporter's attention, while crafting intelligent quotes for my spokesperson.