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Writing on the Web

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How to Harness the Power of Social Media

Writing on the Web

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. However, social media marketing isn’t as simple as a lot of business owners anticipate.

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Twitter: the little bird that grew up strong

Writing on the Web

Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I began reading about how to use Twitter and observing what was going on – and I got it!

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A Checklist for a Good Blog

Writing on the Web

Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader). Hyperlinks – at least one per 120 words so that posts are identifiable to search engines. A compelling image with each post.

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4 Tips to Attract More Readers to Your Business Blog

Writing on the Web

Blogs have become a social media platform for everyone. Social media has become an ever-present phenomenon now. You can’t expect your website to draw in huge numbers of visitors if you don’t have a visible presence on various social media platforms. How can you attract more readers to your business blog?

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Your Business Blog Year 10: Is It Still Worth It?

Writing on the Web

Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. Publishing a quality blog requires time and effort. Communication is possible everywhere.

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4 Ideas to Generate Blog Topics

Writing on the Web

These smart professionals understand the effectiveness of blogs, but blogging is not without challenges: figuring out what blog topics to focus on, conducting appropriate research, writing great content, and ensuring it has been optimized for search engines. Copy the entire title of target keywords into the search field.

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Blog Marketing: How Readers Find Your Business

Writing on the Web

But they do go to search engines and they type in questions with keywords. And they do go to Facebook , Twitter , and LinkedIn. Quite frankly, I think Google and the other search engines are improving their methods of correctly categorizing content to match people’s requests. I’m not saying that.

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