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Buzz Marketing for Technology

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

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Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Technology.

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5 ways to use social media for solution marketing

Buzz Marketing for Technology

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. One area that few people have written about is how to use social media for solution marketing. So there you have it.

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Any Publicity is Good Publicity in Social Media, right?

Buzz Marketing for Technology

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! But a quick Google search and bingo digital ink is indelible. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to. Let me explain ….

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What’s your Social Media diet?

Buzz Marketing for Technology

With over 300 feeds coming into my Google Reader, Twitter alerts popping up all over the place and email coming in by the truck load its easy to feel overloaded fast. My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This! Share this on Facebook.

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Use Social Media to spot issues before they hit the Contact Center!

Buzz Marketing for Technology

Firey laptop batteries, defective chips, tainted foods, toothpaste that stains teeth – these are just some real examples of issues that struck companies recently that might have been headed off at the pass by Social Media. Some of these issues first showed up on Twitter way before they ever hit the Contact Center.

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Is Twitter a Critical Part of your Resume?

Buzz Marketing for Technology

Social Media roles are opening up in many firms and the Twitterati that have a combination of public relations, analyst relations and even customer relations are snapping them up. I think it is equally as important for those that are job hunting to be Twittering. Tags: Twitter.

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