Biznology

APRIL 24, 2017

Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. 86% of marketers now combine paid and organic tactics as part of their social media strategies. Social Media Week ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Biznology

DECEMBER 21, 2016

Are you getting the most out of social media? We’ll safely assume that you and your business are using social media. You probably have Facebook , Twitter , Instagram , and Google Plus accounts. Discover the following eight commonly overlooked ways to make social media work for you. Use graphics.

Social Media 80

Social Media Media Promotion Click Rate 80

Biznology

DECEMBER 30, 2015

Why would I want to be on Twitter? I hear these objections all the time when speaking to top executives about social media. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. I already get more useless messages than I can handle anyway.”. Sound familiar?

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

Biznology

APRIL 22, 2015

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Biznology

MAY 10, 2017

You must have a strong social media marketing and content marketing plan already in place. Since influencer marketing campaigns usually have a social media component, it’s not advantageous to have one without the other. That helps potential customers find your business when search online. Who are these influencers?

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

APRIL 19, 2013

We’ve got to come up with a better name for social media. And that is overwhelmingly what social media should mean to many people. And that can make talking about social media to C-level executives a challenge. And that can make talking about social media to C-level executives a challenge.

Social Media 80

Social Media Social Marketing Content Marketing Media 80

Biznology

JULY 2, 2013

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they on social media? Are they actually on Twitter — or maybe just monitoring Twitter? Are you a social media forager? Are You a Social Media Forager?

Social Media 80

Social Media Social Marketing Skype Media 80

Biznology

JULY 31, 2013

If you’re not using video in your social media marketing, what are you waiting for? In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. Video is a powerful tool, and leveraging it correctly can yield amazing results for your social media marketing.

Social Media 80

Social Media Social Marketing Video Marketing Media 80

Biznology

AUGUST 18, 2015

If you haven’t read them yet, be sure to check out Social media content discovery and curation for the win , Your social media marketing automation solution , My online influencer research and engagement process , and Tools I use to amplify social campaigns. Here’s what I get at $17.97/month

Marketing Automation Services 80

Marketing Automation Services Twitter Tools Work Management 80

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? The digital space has become super competitive. New phone, who dis? Don’t worry.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

JUNE 22, 2017

For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). Not anymore. What exactly are hashtags? Like this post?

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Biznology

FEBRUARY 11, 2014

Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. What defines you?

Social Media 80

Social Media Media Youtube Curation 80

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. Because, if your social media efforts are effective, people are going to come to your brand’s website. to a brand.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Biznology

AUGUST 31, 2012

I read an article today that sums up so much of what passes for social media marketing. In that article, Patricio Robles wondered if your Twitter followers are silent or fake. As I read it, it started to make me wonder why we all want Twitter followers. Go read it now. I’ll wait right here for you.)

Twitter 80

Twitter Ethics Broadcasting Social Media 80

Biznology

DECEMBER 12, 2011

As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. And for reasons that I don’t understand, it isn’t one culture–it seems as though every kind of social media has developed its own culture around editing content.

Social Media 80

Social Media Wikipedia Media Transparency 80

Biznology

NOVEMBER 1, 2013

Facebook is the biggest social network, but there is a lot more to social media than Facebook. If you tried to find the most important face of social media, it has been and continues to be Facebook. So, all that is nice, but how does that make Facebook the icon of social media? Still, my title stands.

Social Media 80

Social Media Facebook Lead Ranking Media 80

Biznology

JULY 11, 2011

I am very grateful to Cyrus Shepard of SEOmoz for doing the work that explains a little better how social media, online social networks, and the real-time Web heavily influence the results that Google proffers when we search in the form of Experiments on Google+ and Twitter Influencing Search Rankings --a lot more clearly than my recent Search is three-dimensional (..)

Social Media 80

Social Media Media SEO Social Networks 80

Biznology

JUNE 18, 2012

Photo credit: Search Engine People Blog. To see results using social media, you don’t need a social media strategy. You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time.

Social Media 80

Social Media Media Social Networks Marketing Analytics Tools 80

Biznology

APRIL 3, 2018

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? But the truth is, you cannot afford to let another day pass without sending in your social media and search insurance premium.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

FEBRUARY 29, 2012

are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. This is the no-brainer of B-to-B social media marketing.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

JULY 16, 2013

The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo! know about you. Writers are not reporters and neither are you.

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

AUGUST 25, 2015

I suggested that nobody offered a web service that allowed Twitter marketers to simply and easily follow other Twitter accounts based not on keywords or hashtags or location or popularity but based simply on Twitter handles. Twitter has some very strict terms of service (ToS), most of which prevent any automatic follow/unfollow.

Twitter 80

Twitter Tools Work Management Ideal Customer Profiles 80

Biznology

OCTOBER 12, 2017

In B2C marketing, this is done by hiring popular people to subtly endorse your product, primarily in social media. And brands that turn their social channels into faceless brand bullhorns often fail. That spurred him to keep the blog and its related Twitter handle growing in Craig’s absence.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

SEPTEMBER 21, 2011

Has your boss started asking you the so-called “tough questions” about social media yet? What’s the ROI for this social stuff? Social can fill a vital role in each of these areas. Not only is it good for those, but social media can do lots more, too. Tweet This Post. Image via Wikipedia. You know the ones.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

MARCH 29, 2012

Social media marketing should be integrated within cross-country markets. From country to country , the popular social networks differ, as do languages and cultures. Now when advertisements are in social media, they can be accessed across borders. (Photo credit: Wikipedia). Advertisements were country specific.

Social Media 80

Social Media Product Media Cross-Selling 80

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

FEBRUARY 20, 2011

And SEO is no exception, as Google proved once again last week, when it announced a sweeping change to the way it does personalization that integrates social media activity far more deeply than before.

Social Media 80

Social Media Media Internet Marketing SEO 80

Biznology

FEBRUARY 28, 2011

Amidst the blizzard of announcements by search engines or which social media sites they are now checking to rank your search results, it leaves a question unanswered: "Just what do you do about it all?" Image via CrunchBase.

Social Media 80

Social Media SEO Media Search Marketing 80

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. An Earned Media Micro-Influencer Marketing Primer. Yes, you heard me right, we pitch thousands of bloggers in search of the perfect match.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

JULY 27, 2011

As you look at how the social media market is evolving, you can see the lines being drawn. Large enough to go it alone, Google has it all, between search dominance, YouTube, Blogger, Picasso, and now the Google+ social network. Google is certainly gunning for top dog status in social. Google is on one side.

Social Media 80

Social Media Media Social Networks Blogger 80

Biznology

DECEMBER 6, 2010

Social search" has been discussed for a long time, but in the last couple of months it has sneaked up on some of us. Similarly, what we used to talk about as social search has now become just search, because it's here. Image by bmevans80 via Flickr. Like Web 2.0, just became what we all know as the Web.

Web 2.0 80

Web 2.0 SEO Search Marketing Social Media 80

Biznology

OCTOBER 5, 2011

But if you are trying to guess where we’ll see the next revolutionary step in social media — as opposed to the much-easier-to-predict incremental improvements — you have to focus where the biggest opportunities are, the undiscovered country somewhere out there. The social media role, so far.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Biznology

MARCH 20, 2018

“In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.” ” Blogger outreach is more PR than social media. ” Take your bloggers and social media influencers to lunch. One almost never thrives without the other.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

JANUARY 17, 2011

Several months ago, I met up with Mike Moran in New York and we were chatting about search. I told him a little bit about what my company, Abraham Harrison , does, and then we started talking about search. Instead, I threw myself and my agency into blogger outreach and social media marketing. Image via CrunchBase.

Social Media 80

Social Media SEO Advertising Agencies Media 80

Biznology

APRIL 20, 2017

Social Media Participation. Customer behavior also informs what kind of content you should be posting on social media. First, you need to know which social media platforms your customers use most. Use social media to ask questions and take polls. Focus on a few types of data at a time.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143