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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media.

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. We decided to begin by optimizing their website and implementing a blog and social media marketing. Then we did the social media implementation in phases.

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Sales & Marketing Alignment: How to Synergize for Success

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The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

NOVEMBER 24, 2014

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. Hashtags are also used to search for discussions on certain events and topics. Twitter Icon.

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Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

APRIL 17, 2013

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. It’s no surprise that Google is tops – at least two thirds of all searches online are done through Google. Do you need help with social media, email marketing, getting found online?

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Why I Hope the IPO Doesn’t Ruin Twitter

B2B Marketing Traction

NOVEMBER 8, 2013

A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free. Broadcasting messages on Twitter is free. But then Google went into social media with Google+. I like using Twitter.

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Are Your Social Media Messages Turning Off Buyers?

B2B Marketing Traction

MAY 24, 2013

In a recent meeting an executive shared how messages from some of his connections on social media are a turn-off. What they tweeted on Twitter appeared on their Facebook page and on their LinkedIn profile. Research has shown that buyers like it when a company makes their information available on social media.

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Social Media Marketing: Where Do I Start?

B2B Marketing Traction

JANUARY 30, 2013

Many business owners want to get involved on social media, but don’t know where to start. For B2B marketers (consultants, business lawyers, accounting firms, technology and manufacturing companies), LinkedIn is the number one social media platform with 200 million users. The reasons are simple. services.

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Before You Abandon Your Social Media Accounts, Read This

B2B Marketing Traction

DECEMBER 13, 2011

This blog post answers questions you may be having about social media – Why do it at all? There are good reasons to invest in social media, and there is a way to create a credible presence on social media without a lot of time and money. So why do this social media thing?

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Social Media: Leverage Technology, But Be Human!

B2B Marketing Traction

OCTOBER 20, 2010

Now it’s about having the great web site, the content, the eLetter, plus a presence on social media. And, yes, technology exists to make your presence on social media easier and more cost-effective, but I never told anyone to be an automaton ! It’s really important to be human in your social media efforts.

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What Does Social Media Have to Do with Crossing the Chasm?

B2B Marketing Traction

NOVEMBER 18, 2011

Online, strategically, on LinkedIn, Facebook, Twitter and more. Read my previous bog, Why Product Launch Plans Need to Include Social Media.) And they can do it through very cost-effective social media, but only if you are connected to and engaged with them. Search for the peeps. your market personas.

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Is Your Own Website Stopping You From Getting Found Online?

B2B Marketing Traction

DECEMBER 17, 2013

They also don’t scale between desktop and mobile devices – something that is very important as more and more people use their smartphones and tablets to search for solutions online. Websites that are linked to from social media sharing sites perform better in search results.

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4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

JANUARY 3, 2014

Your presence on social media and how others share your content makes a huge difference. Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. (If By the end of 2013, Twitter had over 210 million users. Get more visual.

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12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

MARCH 27, 2012

Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. Search engines rank website content in part based on how current and new the content is. Search engines rank website content in part based on how current and new the content is.

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Marketing’s Perfect Storm: Copywriting, Optimization & Technology

B2B Marketing Traction

OCTOBER 13, 2011

There are two things that copywriting is critical for today – social sharing and content. You need to know which are the most frequently-used when your target prospects search for your products or services. There are certain places where you can include keywords and phrases that the search engine algorithms respond to.

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Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

DECEMBER 22, 2010

After years of hearing about the benefits of search engine optimization and/or pay per click advertising, business owners finally bit the bullet and invested in these tactics. First, search engine optimization techniques have drastically changed in the last three to four years. SEO Has Changed. Do they leave?

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If There’s One Thing Constant About Marketing, It’s Change

B2B Marketing Traction

OCTOBER 12, 2012

Search Engine Algorithms Change (Constantly). Quality content on your site and sharing that content on quality social media sites (NOT content farms) so that others like it, comment on it, and begin to follow you as a subject or industry thought leader. What Does Work in Marketing?

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A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

APRIL 9, 2013

Social media is still a relatively new tactic in town for B2B marketers. Here are some tips for approaching social media practically. Have a strategic vision of how social media fits into marketing as a whole. Know your customers or clients, and their social media attitudes and behaviors.

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B2B Marketing Traction

A Social Media Strategy for B2B Marketers

Case Study: Getting Results with Social Media Marketing

Webinars

Trending Sources

The 6 Most Common B2B Questions about Twitter

Webinars

B2B Marketing Survey Says Email and Twitter Work

Why I Hope the IPO Doesn’t Ruin Twitter

Are Your Social Media Messages Turning Off Buyers?

Social Media Marketing: Where Do I Start?

Before You Abandon Your Social Media Accounts, Read This

Social Media: Leverage Technology, But Be Human!

What Does Social Media Have to Do with Crossing the Chasm?

Is Your Own Website Stopping You From Getting Found Online?

4 Winning Tactics to Put in Your Marketing Plan

12 Benefits of Blogging for B2B Marketers

Marketing’s Perfect Storm: Copywriting, Optimization & Technology

Stop Flushing Your Online Marketing Dollars Down the Toilet

If There’s One Thing Constant About Marketing, It’s Change

A Practical Social Media Strategy for B2B Marketers

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