Zoominfo

JULY 25, 2023

Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution. And since nearly 70% of people find brand content via search engines, the best tool for content marketing that can reach a mass audience is a search engine optimization (SEO) platform.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Zoominfo

FEBRUARY 3, 2023

Social Media Campaigns A good rule of thumb for social media campaign conversion rates is between 2-5%. Social media campaigns work best when they deliver messages that make people scrolling through their feed do a double take. And never underestimate the power of emojis to make a message feel approachable.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Zoominfo

AUGUST 26, 2018

Whether your marketing workflow consists of social media, content creation, SEO, event planning, or all of the above, we’ve got a joke for you! How do SEO experts celebrate improved search rankings? Why was the social media marketer out of office? What is a social media marketer’s favorite snack?

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Zoominfo

MARCH 3, 2019

What kind of marketers would we be if we didn’t include ZoomInfo on this list? If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles. With ZoomInfo you can search, filter, find, and contact companies using a wide range of criteria.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. Traditional marketing content is still important, but when it comes to things like promotion, product pushes or industry news, social network sites are the place to be (because it’s where your potential customers are).

Social Media 100

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 100

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Social selling generates 38% more new opportunities than traditional sellers.

Tools 227

Tools Lead Scoring Lead Ranking Zoominfo 227

Zoominfo

MAY 6, 2019

Yet, on average, nearly three-quarters of candidates identified in an initial search are deemed unqualified or irrelevant for the position ( source ). To increase productivity, create candidate personas before launching your initial search. Implement a social recruiting strategy. Kick-start your employer branding.

Zoominfo 169

Zoominfo Comparison Mobile Marketing Work Management 169

Zoominfo

AUGUST 10, 2021

Job seekers leveraging social media isn’t a new phenomenon. Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. TikTok Resumes: Social media Fad or Long-Term Recruitment Practice?

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

AUGUST 10, 2021

Job seekers leveraging social media isn’t a new phenomenon. Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. TikTok Resumes: Social media Fad or Long-Term Recruitment Practice?

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

DECEMBER 4, 2019

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Zoominfo

MAY 5, 2019

In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). Contact ZoomInfo today to learn how our B2B marketing solutions and contact database can improve and scale your email marketing strategy.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Multistep campaign: Email / Phone / Social media.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Zoominfo

MARCH 9, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

MAY 21, 2020

If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. Like many B2B companies, ZoomInfo has such a wide total addressable market.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. The search term “Facebook Live Stream” has increased in popularity by more than 330% since Facebook Live’s debut in August 2015 ( source ).

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Zoominfo

MARCH 9, 2023

Robert Daugherty, senior vice president of talent acquisition at ZoomInfo, says recruiters should work to understand the behaviors and actions that make meaningful change. “We Company websites, word-of-mouth referrals, and social media accounts are all channels that can help establish and maintain your brand.

Acquisitions 130

Acquisitions Zoominfo Word of Mouth High Quality Lead 130

Zoominfo

APRIL 18, 2022

It prevents recruiters from wasting time pitching to the wrong people who aren’t a fit,” says Kayt Kelley, senior talent acquisition manager at ZoomInfo. Candidate Contact Data Providers Using a candidate data solution can save valuable time when searching for best-fit candidates. A good RMS supports and empowers your recruitment team.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

Zoominfo

DECEMBER 28, 2020

Every week, vendors collect and aggregate internet search activity from thousands of B2B websites and online publishers, creating a baseline for content consumption. Related: How Business Search Behavior has Shifted During the Coronavirus. says Russell Van Leuven, General Manager, ZoomInfo. How to respond to buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

JULY 17, 2018

Most businesses promote their webinars across several different marketing channels, from social media to email to paid search ads. For example – let’s say you spend a large portion of your advertising budget on paid search ads. Conversely, your social media channels generate a higher percentage of registrants.

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

Zoominfo

JULY 24, 2019

For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). ZoomInfo MarketingOS Finally, ABM with data you can trust. More than 80% of leads generated through social media come from LinkedIn ( source ). Get a Demo

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. 1. To put it simply, if your organization isn’t already using social media for lead generation purposes, you’re missing out. Not quite ready to be so bold?

High Quality Lead 178

High Quality Lead Leads Lead Marketing Qualified Leads 178

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). What is Social Selling?

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Zoominfo

JUNE 25, 2018

Boost your search rankings. Google includes videos within their search results– in fact, videos often rank higher than standard webpage results. And research shows, your customers are already searching for video demos. Your YouTube channel is more than just a collection of videos– it’s just like any other social media platform.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

FEBRUARY 1, 2018

For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). How to Use Social Media for B2B Lead Generation.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

AUGUST 6, 2019

B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost. Get Social with Your B2B Digital Marketing Strategies. Social media has taken the world by storm. Check it out: Increase your B2Bs Social Media Engagement.

Marketing Attribution 154

Marketing Attribution Enterprise Management B2B Marketing Marketing & Strategy 154

Zoominfo

JUNE 4, 2019

Specifically, take a look at their social media accounts like LinkedIn – do you happen to have any mutual connections? To do this, cover all your bases—look them up on social media, do a quick google search, check out their company’s website, examine their employment history and take a look at what their competitors are doing.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Zoominfo

MARCH 26, 2018

Leverage social media and review sites to interact with customer advocates and aim to build a “community” rather than a traditional buyer-seller relationship. Use social media to interact with your audience. B2C brands don’t just use social media as a method to share their content. Check it out!

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. ZoomInfo had long struggled with warm MQLs. Get a Demo 2. The key is frequent communication.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Zoominfo

FEBRUARY 19, 2018

There’s no way around it: Social media has drastically changed the way modern companies do business. But, what do you really know about social selling? The State of Social Selling. 93% of sales executives have not received any formal training on social selling ( source ). B2B Social Selling with Twitter.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Customer Experience Matrix

DECEMBER 13, 2020

Intent data has been a particular focus with recent announcements from TechTarget , ZoomInfo , Spiceworks Ziff Davis , and Zeta Global. Another is the continued misbehavior of Facebook and other social media firms and increasing resistance by regulators and consumers. artificial intelligence will become (even more) ubiquitous.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for recipes, directions, or new bars to try out. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

OCTOBER 16, 2018

Anonymity: Unlike most social media sites, users tend to stay anonymous on Reddit. So, in order to find your audience, you must be strategic with your search and strike the right balance between subject matter and engagement. To do this, use the subreddit search tool. Each search query will generate a list of subreddits.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. It can then be shared widely across different channels such as email and social media.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

JUNE 17, 2019

Social Selling. Social media has changed the way we do business, including how we reach potential buyers. To put it simply, social media can be a valuable tool for every step of the selling process – from prospecting and targeting to engaging and connecting with buyers. 6% for paid search ( source ).

Cold Calling 189

Cold Calling Zoominfo B2B Sales Statistics 189

Zoominfo

DECEMBER 6, 2018

Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. Today’s round-up covers the world of corporate social media policy, vanity metrics, candidate personas, and more! Continue reading.

Marketing Attribution 113

Marketing Attribution B2B Zoominfo B2B Sales 113