SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

Zoominfo

AUGUST 26, 2019

While there’s not one simple answer, there is one method that stands head and shoulders above the rest: storytelling. Perhaps you’re already well-versed in brand storytelling , or maybe you’re scratching your head and wondering how stories can help you retain customers. Either way, today’s blog post is for you. Humanize your brand.

Storytelling 189

Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. So, if you want to stand out and leave a lasting impression, harness the power of brand storytelling for building your Brand Authenticity. What Is Storytelling?

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Webbiquity

AUGUST 2, 2018

At some point today, a social media marketer is going to get fired. They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. The harsh reality is that most companies have absolutely no chance of dominating the social media landscape the way they envision.

Social Media 143

Social Media Media Marketing Management Allocation 143

FMG Suite

FEBRUARY 2, 2021

From campfires to glowing screens, humankind has always been searching for the next big story to tell using the day’s best technology. In the 2000s, the rise of social media and smartphones transforms communication. Marketing is simply another form of storytelling. Digital storytelling spreads. It’s magnetic.

Storytelling 98

Storytelling Word of Mouth Ad Exchange Trust Marketing 98

Martech Advisor

MARCH 19, 2020

World Storytelling Day is on Friday, March 20, this year. While celebrating the art of storytelling, let's also explore how to use extended reality (XR) for storytelling in marketing to influence customers, create memorable experiences, and drive engagement. Storytelling offers a new closing technique. Let's find out.

Storytelling 126

Storytelling Broadcasting Marketing Automation Services Search Marketing 126

Marketing Insider Group

APRIL 17, 2023

Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 335

Marketing Insider Group

MARCH 11, 2024

By providing a text version of your video content, you’re feeding search engines with rich, indexable content. This can help improve your video’s visibility in search results. Create Video Sitemaps For videos hosted on your site, a video sitemap is a roadmap for search engines. Avoid creating bland, salesy content.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Sprout Social

MARCH 2, 2021

It’s called going viral when a piece of content really takes off on social media and reaches a large audience very quickly by receiving an unusual amount of shares and exposure. Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. What is a viral video? But what for?

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 107

B2B Marketing Search Marketing B2B Google 107

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Sprout Social

SEPTEMBER 20, 2021

If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. The biggest benefits of outsourcing social media.

Social Media 119

Social Media Paid Search Agency Advertising Agencies Media 119

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This means using algorithms to search through a large body of content and identify pieces that are most relevant to your audience. This post explores how AI can assist with content creation.

Marketing AI 313

Marketing AI Curation Content SERP 313

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” It’s a fact.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. Because Google told us content marketing is the best way to rank for buyer search. The Future of Social Media.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Marketing Insider Group

DECEMBER 29, 2020

Nevertheless, people are searching for answers – primarily online. Doing so will assure search engines that your information is correct, reliable, and authoritative to improve your rankings. Optimizing for Search Intent. According to Alexa , “Search intent is the reason behind a searcher’s query on search engines.”

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. What’s working? What are the reliable tactics that deliver?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

ClearVoice

JANUARY 25, 2022

” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. Ready to learn how to create social media videos your audience will love and share? How to create engaging social media videos. Don’t try it.

Social Media 104

Social Media Video Marketing Media Tips 104

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” The art of narrative storytelling via social media marketing.

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Fortunately, working in social media builds a broad range of transferable skills. Fortunately, working in social media builds a broad range of transferable skills.

Social Media 132

Social Media Work Management Marketing Management Media 132

Adobe Experience Cloud Blog

JUNE 18, 2018

Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach. Ultimately, the blood, sweat, and tears you put into your social media campaigns should translate to leads and sales.

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

Marketing Insider Group

DECEMBER 8, 2021

The result is brand relevance and search engine visibility. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. It was easier back then because the networks were much smaller back then, and organic reach on social media was 100%.

Enterprise Management 313

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 313

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. This means your site is more likely to come up in searches for keywords related to your business. People share high-quality content on social media.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Buffer

OCTOBER 1, 2020

Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. I’m the social media coordinator for arfa , a new consumer goods brand house specialising in personal care products. But how did they manage to do so? Who are you?

Social Media 98

Social Media Social Marketing Marketing & Strategy Marketing Strategy 98

Valasys

AUGUST 14, 2020

In an era of the Internet of Things (IoT), social media marketing (SMM) is the greatest boon to marketers. Thus, undeniably, a winning social media content strategy holds the power to convert more followers into leads. alt- Popularity of several social media platforms in the USA). Introduction.

Social Media 84

Social Media Effectiveness Media Cost Per Click 84

Convince & Convert

DECEMBER 14, 2013

What is the difference between content marketing and social media? Jeff asked several other content/social thinkers and consultant-types to weigh in as well. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. Social media is the new telephone.

Social Media 167

Social Media Social Marketing Marketing Budget Content Marketing 167

Content Standard

APRIL 26, 2019

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts. We really have no choice.”

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Gartner 139

Gartner Advertising Agencies Paid Search Agency Ad Exchange 139

Content Standard

MARCH 12, 2024

Share of mind: Nowadays, consumers most trust search engines when seeking out news and information. There’s a big opportunity at play here to focus on owning key search positions and win over eyeballs that are sourcing information from search over traditional media, owned, and even social media sources.

Media 99

Media Brand Identity Branding Storytelling 99

Convince & Convert

JUNE 19, 2014

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results.

Trends 149

Trends Google Storytelling Curation 149

KoMarketing Associates

APRIL 7, 2015

For social media marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. Here is a guide to social media spring-cleaning, including tips and tricks to better organize your accounts.

Social Media 120

Social Media Organization Tips Media 120

Trade Press Services

FEBRUARY 26, 2024

Social media options are increasing, but B2B buyers are focused on one channel. A whopping 90 percent of B2B marketers use social media to distribute content. Robert Rose , chief strategy advisor for the Content Marketing Institute predicts a “social media marketing collapse.”

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Martech

FEBRUARY 12, 2024

Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term. The shift toward brand storytelling, personality and relationship-building should be gradual yet strategic. Pinpoint your most valuable and easily captured customers.

Marketing Attribution 109

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 109