WebMarketCentral

JULY 29, 2005

New on WebMarketCentral.com is a page on Search Engine Optimization Basics , a how-to guide to getting at least decent placement for your site on the major search engines. Through yesterday, a Google search for own press release brought up a number of sites where the release had been posted -- but missed the press release on my site!

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WebMarketCentral

DECEMBER 17, 2009

Find the answers to these questions and others here in more of the best blog posts and articles on search engine optimization from the past year. B2B Marketers: Setting Expectations For Your SEO Campaign by Search Engine Land What’s the magic formula for SEO success? What common SEO mistakes should you avoid, and what myths to dispel?

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SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

NOVEMBER 16, 2009

What key trends in search should you be aware of, and how can you adapt to them? Blog SEO Tips: Top SEO Mistakes to Avoid by Blogsessive Alex Cristache details five common SEO mistakes bloggers make that cause their sites to fare more poorly than necessary in search engine rankings. What common SEO mistakes should you watch out for?

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SEO Forrester Best Practices Adwords 20

WebMarketCentral

OCTOBER 19, 2009

How do you determine who your competitors really are for top search engine position? Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). that seems to suggest the search engine can "optimize" pages automatically.

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SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

SEPTEMBER 28, 2009

Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization. And after the thousands of articles and blog posts written about search engine optimization , SEO is no longer the black art it once was. pageid=126.

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WebMarketCentral

AUGUST 17, 2009

What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? How can you generate more clicks even when your site isn't in one of the top three spots in search results?

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

JUNE 30, 2009

Looking for the best career search websites? Specialty search engines? The Big List Of Major B2B Search Engines by Search Engine Land The resourceful Galen DeYoung notes here that while "most search marketers focus on Google, Yahoo, and Microsoft.B2B search marketers also have a growing number of vertical search options."

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Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

DECEMBER 21, 2009

SEMRush offers a powerful suite of SEO and search marketing tools , particularly for those who've already done the basic SEO work and perhaps have an AdWords program running, but want to take efforts to the next level. All reports can be exported to Excel for for further sorting and analysis.

SEO 20

SEO Tools SEM Advertising Agencies 20

WebMarketCentral

OCTOBER 7, 2009

5 Common AdWords Myths Absolutely Destroyed by Search Engine Journal Brian Carter demolishes five common misconceptions about AdWords, explaining the real story in detail. Another interesting AdWords-related post worth checking out from the team at Search Engine Watch is Get More Attention with Legal PPC Ad Symbols.

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WebMarketCentral

NOVEMBER 23, 2009

Mixxr This is a cool alternative search engine that lets you search Google, Yahoo, Bing and Twitter simultaneously. Great for viewing the differences between "traditional" and real-time search results. Their suite of apps ranges from simple branded buttons to social commerce tools, advertising and social rewards programs.

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WebMarketCentral

SEPTEMBER 8, 2009

The importance of search engine optimization—helping websites stand out in an increasingly cluttered online world amid rapid growth in global search volume —combined with the fact that search is one of the few growing areas in an otherwise brutal economy has led to an influx of new providers in the space. Guarantees.

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WebMarketCentral

NOVEMBER 3, 2009

It seems like so much of what is written about search engine optimization (SEO) assumes that you're writing a blog post, or a news story, or the next great "how to" article that's going to be syndicated far and wide on article marketing sites. Here are four complementary techniques: 1) Use the words your prospects use. 2) Tell a story.

SEO 20

SEO Product Digg Tagging 20

WebMarketCentral

NOVEMBER 10, 2009

Setting up PPC Campaigns 101, Part 1 by Search Engine Watch The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use. Is The Hype Over Google AdWords Quality Score Justified?

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Adwords Tactics SEM Tips 20

WebMarketCentral

MAY 28, 2009

How can the Google AdWords search-based keyword tool be used for competitive research? Measuring a Text Ad's Effectiveness by Search Engine Watch The always insightful David Szetela demonstrates the importance of grouping keywords properly before rushing to judgement on the quality of a text ad.

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Adwords Tactics Tips PPC 20

WebMarketCentral

FEBRUARY 20, 2009

Writing from the fall 2008 SMX East conference, Virginia Nussey relays the advice of several search experts—including Christine Churchill , Ariel Bardin and Marty Weintraub —on the next steps to take beyond basic keyword research. Advanced Keyword Research Tactics by Bruce Clay, Inc.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

APRIL 14, 2009

How can you view your website the way search engines see it? How can you use free Google tools to benchmark your search marketing performance against your competition? Which URL shorteners work best? Find the answers to these questions and others here in more of the best blog posts and sites for SEO tools.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

MARCH 2, 2009

Local Search Ranking Presentation - SMX LoMo 2008 by Website Promotion Is Not Voodoo Will Scott , president of Search Influence, shares his presentation from the San Francisco for SMX Local Mobile event. His deck actually covers the organic search marketinging basics—keywords, content and links.

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Link Building SEO Ad Building Linkbait 20

WebMarketCentral

JANUARY 26, 2009

How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Brown , consultant and natural search marketing strategist for Netconcepts , reviews Link Counter , a simple tool to help evaluate links on any website.

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PageRank SEO Tools Best Practices 20

WebMarketCentral

APRIL 7, 2009

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings. tags: Google AdWords, search engine marketing, SEM, Yahoo!

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Adwords Tactics Tips SEM 20

WebMarketCentral

MAY 11, 2009

What tactics are most effective at driving increased search traffic? SEO on a shoestring by iMedia Connection Noting that " more than 70 percent of internet users start off with a search engine before they buy a product or service," Claudia Bruemmer covers an impressive amount of ground in this article.

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SEO Best Practices PR PageRank 20

WebMarketCentral

MARCH 30, 2009

And what does the future of search hold—according to Google? As It Turns Out, Content Is King by Court's Internet Marketing School Correcting an earlier post entitled "Content Has Never Been The King," the author notes that "If your site doesn’t have quality content, a Google search engineer can crush it with a simple push of a button.

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SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

NOVEMBER 26, 2008

Aaron Goldman over at MediaPost just posted his 10 Reasons Search Marketers Should Be Thankful. Search may not be recession-proof -links to a post Aaron wrote about a month ago where he provides research demonstrating how and why search marketing will remain strong through this downturn. And Insights is just a lot of fun.

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Paid Search Agency Search Engine Marketing Marketing Analytics Tools Tagging 20

WebMarketCentral

SEPTEMBER 15, 2009

In SEO, best practices would include but not be limited to: Conducting keyword research to identify high-volume, low-competition search terms. Search is constantly changing, and so are the techniques used to gain high ranking and organic search traffic. Someone has already moved the needle. Producing clean code (e.g.

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Practices SEO Best Practices Blogger 20

WebMarketCentral

AUGUST 24, 2009

Search engine rap (oxymoronic, but true). Search Engine Rap Battle Geeks + alcohol + rap = something you just have to see. Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions. Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. How not to use PowerPoint. It's still funny.

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Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

SEPTEMBER 1, 2009

Google's content network can be a valuable addition to any AdWords search marketing program. The click-through rate is typically lower (as it is for display ads in general, as prospects see your ads while reading content rather than specifically searching for your product or service), but conversion rates are generally similar.

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WebMarketCentral

FEBRUARY 16, 2009

If you're relatively new to search engine marketing programs such as Google AdWords , these tips can help you get better results for less money. Just as this information helps you optimize your SEM spending, it also indicates what terms you should focus on in your natural search efforts. Bid on your own company name.

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SEM Long Tail Marketing Optimization Campaigns 20

WebMarketCentral

AUGUST 31, 2009

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search. and build an engagement scoring system to optimize from."

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Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

NOVEMBER 2, 2009

One area clearly is organic search engine optimization (SEO). Check out The Top 3 Priorities for 2010 Marketing Budgets at B2Bbloggers. ** technorati tags: B2B marketers organic search engine optimization SEO targeted website traffic eMarketer Forbes SEMPO B2Bbloggers del.icio.us

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Marketing Budget Budget Programs Allocation Emarketing 20

WebMarketCentral

NOVEMBER 3, 2008

How does Google view search quality, from the inside? When, Why and How to Construct a Meta Description Tag by Search Engine Guide The ubiquitous Stoney deGeyter delves into the details behind the meta description tag, demonstrating how its value lies more in generating higher click-through rates than purely SEO.

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SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

DECEMBER 1, 2008

It is changing, however, as Google's plans for search personalization are rolled out. Using factors such as geographic location, "preferences" as indicated by your search history, and even integration of tools like SearchWiki and Google Friend Connect (nicely explained by TechCrunch ), Google will customize search results for each user.

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SEO Long Tail Marketing Tagging Paid Search Agency 20

WebMarketCentral

OCTOBER 27, 2008

In The Disconnect in PPC vs. SEO Spending , Rand Fishkin demonstrates that "SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets," then asks: "Why does paid search earn so many more marketing dollars?"

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WebMarketCentral

JULY 6, 2009

They not only provided practical, helpful information for SEO's trying to optimize for dominant search engine but legitimized the entire practice as well. Redirects for SEOs by Search Engine People Shannon Hutcheson does an excellent job of dissecting why redirects are important and the relative value of different types of redirects.

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SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

APRIL 6, 2009

Discover Niche Social Networking by I'm Blogging That An organized plan for maximizing traffic to your blog from social media sites, from using search and monitoring to find the most relevant niche social media sites for your blog and connecting with top users through submitting content and evaluating results.

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WebMarketCentral

APRIL 10, 2009

If your company is thinking about hiring an outside firm for search engine optimization (SEO), please read this post. Search optimizing your website has become an essential part of doing business. In both B2B and consumer markets, most prospective customers will use a search engine at some point in their buying decision process.

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WebMarketCentral

JUNE 3, 2008

As Google continues to dominate the search market despite recent hiccups , still more competitors emerge. Two recent entrants to the alternative search engine space are Site605 (the brainchild of Bob Chandra and a partner who apparently really don't think much of Jason Calcanis ) and Viewzi, a new visual search engine.

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WebMarketCentral

OCTOBER 27, 2008

Exactly how helpful is online video as as search marketing tool? by E-Commerce Times Writer Peter Hamilton makes the case that online video is useful not only for producing a short-term boost in traffic but also, through blended search, for SEO efforts. What are the most popular Web 2.0 applications? so far in 2008.

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Social Media Web 2.0 Optimization Media 20

WebMarketCentral

AUGUST 25, 2008

Search the web from a cool 3D interface, using any popular search engine? Testing the Quintura Site Search Widget by Pandia Search Engine News Quintura is an alternative search engine developed in Russia, based on semantic technology. Discover what visitors really think of your site's usability?

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