Everything Technology Marketing

JULY 17, 2013

In your content marketing strategy, you must decide what topics your blog posts will be focused on and what keywords you will use to attract people to your blog from search engines. Most people on the web are still educating themselves and aren’t quite ready to by when searching for information.

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Everything Technology Marketing

OCTOBER 22, 2010

Within digital marketing, the largest share of the budget will go toward company websites (26.7%), followed by display ads (21.0%), email marketing (18.6%), search ads (13.6%), search engine optimization (7.6%), digital events (7.1%) and social networks (5.4%). This year, IDC says, tech companies will allocate 19.3% last year.

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Everything Technology Marketing

MAY 30, 2012

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision.

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Everything Technology Marketing

APRIL 4, 2011

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision.

Customer Surveys 100

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Everything Technology Marketing

NOVEMBER 11, 2013

By educating your audience with substantial, useful, and search-optimized content, you raise your visibility online while simultaneously raising your credibility with potential buyers. This may feel an awful lot like giving away your knowledge for free. And that’s because it’s exactly what you’re doing.

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Everything Technology Marketing

MAY 24, 2010

Remember that today's prospects are actively searching for high-value information to help them better understand problems and solutions, make sense of available solutions, select the best fit for their requirements, and ultimately make an informed purchase decision?

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Everything Technology Marketing

JULY 10, 2010

Rapid cycles at the top of the stack, on the other hand, provide almost immediate feedback (for example, what keywords are performing for paid search, reports on open rates of email campaigns, popularity of a content asset) and allow you to adjust quickly.

B2B Marketing 100

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