B2B Marketing Traction

APRIL 4, 2014

In the early nineties, Search Engine Optimization or SEO had a slow start, typical for new technology. When I first started working on SEO in 1998, there were a dozen or more search engines – it was a fragmented industry. Crossing The Chasm Marketing Soapbox Search Engine Optimization marketing SEO'

SEO 100

SEO Product Cross-Selling Buzz 100

B2B Marketing Traction

NOVEMBER 19, 2014

But you can also do an easier and more cost-effective online search to see which competitors come up at the top of the search results and focus your analysis on them. Chances are that the top search performers are getting most of the market share.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

JULY 18, 2012

People want answers to their questions, and they are asking their questions on Internet search engines such as Google, Bing and Yahoo. Most Internet users skip paid ads and look at organic search results. Organic search results are based on keyword-rich content, in the form of blogs, articles, podcasts, etc.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

JULY 9, 2013

Search Engine Optimization b2b content marketing SEO' It’s not about sheer content volume, it’s about content quality. It’s time to understand your value proposition, have a differentiator, be unique and get creative when you generate content on your website.

Marketing Websites 100

Marketing Websites Google Landing Pages CAN-SPAM 100

B2B Marketing Traction

JUNE 12, 2012

Search is one of the most widely used and influential sources on the purchase journey. I know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads! Of course they will advocate online marketing and search! The average shopper consults 10.4

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

NOVEMBER 24, 2014

Hashtags are also used to search for discussions on certain events and topics. In the tweet below about the Search Marketing Expo conference, the user names are for the sponsors of the event @sengineland (Search Engine Land) and @marketingland. How do I search Twitter by keywords or hashtags?

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

OCTOBER 30, 2015

Google announced this early this year and said sites that are non-responsive will not rank well in the search results. But, does it have search engine optimization? Does it have loads of plugins and widgets that slow down the performance (another factor Google takes into consideration when it evaluates websites for search results).

Template 100

Template Marketing Websites Design Google 100

B2B Marketing Traction

MARCH 21, 2013

Penguin is the code name for a major Google search engine algorithm change that was first implemented in the spring of 2012, and it was designed to stop spammy practices perpetuated by the SEO bad guys.It See the end of this post, where I reference a couple of great resources from Search Engine Watch. Are you selling widgets?

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

JANUARY 10, 2012

Search engines like headlines, and the more keyword rich the better. These subheaders make a post easier to read and more keyword rich for the search engines. How You (and Rick Santorum) Can Fix a Damaged Search Reputation. When it comes to your B2B online marketing, make no mistake. Headlines make a big difference.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

APRIL 12, 2013

Given the opportunity cost of your valuable marketing dollars, there are other marketing activities that you should invest in before paid search, which can be expensive. Of those who used paid search campaigns, they did get additional visits and some conversion to leads.

Tactics 100

Tactics Paid Search Agency SEO PPC 100

B2B Marketing Traction

SEPTEMBER 20, 2012

A little-noticed fact about LinkedIn is that all searches conducted in LinkedIn default to a relevance criteria. That means the more “relevant” you are to the person searching, your profile will come up higher in their search results. You are connected to them.

Relevance 100

Relevance Linkedin Ideal Customer Profiles CMO 100

B2B Marketing Traction

DECEMBER 22, 2010

After years of hearing about the benefits of search engine optimization and/or pay per click advertising, business owners finally bit the bullet and invested in these tactics. First, search engine optimization techniques have drastically changed in the last three to four years. SEO Has Changed. Your Web Site Isn’t Sticky.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

AUGUST 27, 2010

On one side, some of the managers cannot believe their colleagues would allow an outdated, un-optimized-for-search-engines website represent the organization to prospects and customers! And, when they have the need, most are gonna start by searching online (see next reason). ANY CHARACTER HERE. ANY CHARACTER HERE.

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

APRIL 17, 2013

It concluded that Google is tops for traffic to websites from organic searches, social media provides a small fraction of traffic to these websites, email is a top lead generator and conversion activity, and that paid search is declining among B2B marketers.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

JUNE 17, 2014

Every site should be optimized for the search engines, with relevant headlines, tags and keywords. Search engine optimization changes constantly, so don’t hire someone who is new to the industry and says they know what to do. Google favors responsive websites in its search engine performance algorithm.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

AUGUST 19, 2013

When I write a blog post, I go to Flickr to search for a photo or image that I can use with permission of the creator or owner. I log in to www.Flickr.com, and enter my search term in the upper right corner – in this example, I searched for “copyright.”. to provide proper attribution with the use.

Copyright 100

Copyright Eye-Tracking Display Blogger 100

B2B Marketing Traction

AUGUST 23, 2010

The major search engines are placing more emphasis on content, not so much on tricks and behind-the-scene tactics, to rank web sites higher for keyword searches. Let’s say you are a metal-stamping company, and your prospective customers are searching for “flat springs.”

Planning 100

Planning Press Content Tagging 100

B2B Marketing Traction

JANUARY 25, 2013

Search engines measure traffic to websites from social media outlets as evidence that your content is relevant and people are talking about it. But, long live SEO, because it’s re-emerged through SMO. If you’re not engaging in social media, now is the time.

SEO 100

SEO Social Media Optimization Traffic 100

B2B Marketing Traction

DECEMBER 17, 2013

They also don’t scale between desktop and mobile devices – something that is very important as more and more people use their smartphones and tablets to search for solutions online. Websites that are linked to from social media sharing sites perform better in search results.

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

OCTOBER 30, 2010

Making this easy change will help make your links more compelling so that visitors to your profile will be more apt to click on them and help optimize your profile so that you will come up higher on LinkedIn search results when users search for what you do. If you prefer to read the instructions, I’ve provided them below.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Optimization 100

B2B Marketing Traction

FEBRUARY 5, 2016

Recently we’ve had several situations where sites were developed and then the business owner wanted to optimize the site for better search engine performance. We explained that Flash was not easily recognized by the search engines and could impede the firm’s search engine performance. Garbage in means garbage out.

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

JANUARY 20, 2015

Jennifer Beever has been getting marketing results for clients through search engine optimization, web sites and online marketing since 1998. Great job on presenting how to plan and implement a blog strategically so that you get found by prospects and by the search engines !” About the Workshop Presenter. Manufacturing CEO.

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

NOVEMBER 6, 2012

” With recent changes in the way search engines index sites and rate them for keyword searches, you need to have more content – even better, you need “strategic content.”

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

JANUARY 15, 2015

Jennifer Beever has been getting marketing results for clients through search engine optimization, web sites and online marketing since 1998. Great job on presenting how to plan and implement a blog strategically so that you get found by prospects and by the search engines !” About the Workshop Presenter. Manufacturing CEO.

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

MARCH 27, 2012

Search engines rank website content in part based on how current and new the content is. Frequent blogging – posting of short opinions with lively graphics – keep your site fresh and performing well in search results. Improve performance on search engine results. Keep content on your website fresh and dynamic.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

APRIL 23, 2015

Google changed their search engine algorithm to favor mobile friendly websites. Google announced this algorithm change early – a few months ago – letting website owners know that they would begin to favor mobile friendly websites in the search results starting on April 21. Here’s what you need to know.

Google 100

Google Mobile Advertising Budget Programs Mobile Marketing 100

B2B Marketing Traction

SEPTEMBER 16, 2011

Marketers who want to get found online have a dilemma: they need to write for the search engines and for the readers, their prospects. I still see press releases that I submitted online in 2006 coming up in search results for my clients – they are like marketing gifts that keep on giving!)

SEO 100

SEO Press Business Best Practices 100

B2B Marketing Traction

MAY 19, 2015

They watched how their weekly content performed, leveraged the best content for monthly downloadable content, and tweaked how their content connected together and performed in searches every quarter. SuperOffice did a thorough analysis of keywords and phrases that competitors optimized for and that had a high search volume.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

OCTOBER 14, 2011

…And that you need content to improve search engine performance and attract visitors to your website. They should also understand search engine and social media optimization. They should do a keyword analysis for your website and social media profiles and make sure your content is relevant to what your customers search for.

B2B Marketing 100

B2B Marketing Content B2B Ideal Customer Profiles 100

B2B Marketing Traction

MARCH 23, 2012

Go ahead – do a search – such as “Does PPC work?” But today B2B marketers are much better of investing in organic search engine optimization and great content. They don’t want to have to narrow down millions of search results (many of which are often irrelevant or spam) to find what they need.

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

B2B Marketing Traction

NOVEMBER 8, 2013

For a long time, Tweets that contained certain keywords displayed on Google and other search engine search results. Broadcasting messages on Twitter is free. You say what you want, and if people want to listen to you, they follow you. But then Google went into social media with Google+. It did an IPO.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

OCTOBER 13, 2011

You need to know which are the most frequently-used when your target prospects search for your products or services. There are certain places where you can include keywords and phrases that the search engine algorithms respond to. This is both science and art. Are you in the Marketing Perfect Storm? Swimming strong or sinking?

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

AUGUST 24, 2012

When I learned SEO it was at a time when you had to optimize for six or eight (or more) search engines. 1] I spoke on search engine optimization in the early 2000′s, and people enthusiastically nodded their heads. , and Marketing Technology: Cross the Chasm with the Right Beta Customer. What was true? What was no longer true?

SEO 100

SEO Tagging Marketing Websites Marketing Proposals 100

B2B Marketing Traction

JANUARY 14, 2014

How well your website works also affects search engine performance. This indicates to some search engines that your pages are spammy. It’s important to make sure that this first impression is positive, and doesn’t drive your prospects to your competitor. Make sure your site has some depth to the page hierarchy.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

NOVEMBER 16, 2012

I’ve been doing Search Engine Optimization (SEO) since 1998. If LinkedIn weighs endorsements in its internal search algorithm, and the endorsements are not exactly true, won’t the credibility of LinkedIn data be diminished? Take my profile, for example. The kind they teach you in business school? and in managing them.

Linkedin 100

Linkedin Ad brokers Work Management Opinions 100

B2B Marketing Traction

MARCH 25, 2013

They hear about search engine optimization creating results, but they don’t understand how or why. But many lack the analysis and high-level understanding of technology to make the best marketing decisions possible. They don’t know what visitors do on their websites, they don’t know their website traffic patterns.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 13, 2012

Don’t get a visitor to your site based on black-hat SEO tactics such as stuffed keywords, keywords that aren’t relevant to what the visitor searched for, or other tricks to drive traffic. How do you attract quality prospects to your site? Don’t lie. You won’t get a date. Don’t hide the facts.

SEO 100

SEO Marketing Websites Rules Transparency 100