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Biznology

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How to effectively integrate video content onto your website

Biznology

Viewers love and appreciate how-to videos, as evidenced by the endless supply of such channels on YouTube. According to mediakix , the second-most popular type of YouTube video are how-to videos. Then visitors can search for a particular video, or simply watch one after the next. Experimentation. Like this post?

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Five Ways it Pays to Caption Your Videos

Biznology

Higher ranking in search results. Search engines index captions. Machine-generated captions like YouTube’s, while surprisingly accurate, still make puzzling (and occasionally laughabl e) transcription errors that can obscure the message and tarnish your brand. Pro Tip: Use YouTube captions to navigate videos.

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The implications for PR if Twitter goes away

Biznology

Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses. The same kind of high-profile publicity — and controversy — that used to find its home on Twitter now finds itself on YouTube and Twitch.

PR 163
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What Every Non-Technical Marketer Needs To Know About SEO

Biznology

The only problem is that staying on top of the latest trends and best practices can be difficult given the increasingly complexity and misinformation surrounding SEO and the constant changes in search algorithms. For example, YouTube. Transactional: These are search queries that indicate the user is looking to make a purchase.

SEO 151
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24 reasons SEO and social media are inextricably linked

Biznology

Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. 93% of online experiences begin with a search engine (source: Search Engine Journal ). 22% say social media.

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10 secrets to research the best SEO keywords

Biznology

As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. Most people assess the number of searches a keyword brings in, but they don’t often consider the number of other websites out there competing to rank for that same keyword or phrase.

Keywords 133
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It takes a village to launch a new online publication

Biznology

One of the best things about video interviews is because you can extend your publication’s reach from just the world of Google textual search to the second most important search engine on planet earth (sorry Bing): YouTube.