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KoMarketing Associates

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How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. How often do you review brand-based keyword search performance? Does your B2B organization’s website appear prominently in search engine results for your brand name and product names?

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What Wikipedia Doesn’t Tell You About SEO Techniques

KoMarketing Associates

Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Take the search engine optimization Wikipedia page for example. Different SEO Techniques.

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”. What Are SERP features?

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How to Map SEO Keyword Research to the B2B Buyer Journey

KoMarketing Associates

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. Understanding Search Query Intent. Identify Content Marketing Objectives in Search Results.

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SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. By analyzing search results, SEOs will better understand the key components of a result listing and be able to determine the specific requirements to rank.

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How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Let’s assume the values associated with your list of keyword opportunities look something like this: Based on estimated search volume alone, there are several significant opportunities to acquire organic search traffic, IF you’re able to rank well for the list of keywords defined. A Wikipedia entry (research-oriented).

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7 Baidu SEO Fundamentals B2B Marketers Need to Know

KoMarketing Associates

percent were search engine users. As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. Second, like other search engines, website speed is critical to Baidu.