WriteSpark

APRIL 9, 2013

Corollary: Your marketing people will automatically dismiss anything written by your engineers. Your company president will suddenly become an expert copywriter, but only when the brochure is already at the printer or posted on the website. Your technical guru will reject as "too salesy" a headline that your marketing VP loves.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

Corollary: Your marketing people will automatically dismiss anything written by your engineers. Your company president will suddenly become an expert copywriter, but only when the brochure is already at the printer or posted on the website. Your technical guru will reject as "too salesy" a headline that your marketing VP loves.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

JULY 30, 2009

Search engines. Business news and information websites. Vendor websites. Technology B2B websites. You may already be seeing these change in your document downloads, Website page statistics, and other results tracked for your marcom activity. Virtual events. Research and analysts. Social media.

Paper 120

Paper Vendors Conference Statistics 120