WebMarketCentral

APRIL 14, 2009

What are the best tools for analyzing your website text? How can you view your website the way search engines see it? How can you use free Google tools to benchmark your search marketing performance against your competition? Which URL shorteners work best?

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

AUGUST 17, 2009

What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? How can you generate more clicks even when your site isn't in one of the top three spots in search results? Is SEO Worth the Cost & Effort?

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

SEPTEMBER 23, 2008

Why do some websites fail to achieve objectives? How can you whip an underperforming website into shape? Which elements are the most critical when initiating a website redesign project? How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites?

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

MARCH 6, 2009

What are the current best practices in website design? Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. What common design mistakes should you avoid?

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

MARCH 2, 2009

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. His deck actually covers the organic search marketinging basics—keywords, content and links.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

MARCH 23, 2009

Ten Copywriting Tips for B2B SEO by Search Engine Land Galen DeYoung offers tips for meeting the unique challenges faced by B2B copywriters, such as watch the lingo, don't be afraid of long copy, and use image "captions as another opportunity to sell to the prospect and another opportunity to influence search results."

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

NOVEMBER 3, 2008

How does Google view search quality, from the inside? When, Why and How to Construct a Meta Description Tag by Search Engine Guide The ubiquitous Stoney deGeyter delves into the details behind the meta description tag, demonstrating how its value lies more in generating higher click-through rates than purely SEO.

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

JANUARY 29, 2009

In addition, Andy and I had a little back-and-forth about the SEO value of backlinks as well as the risks and benefits of paid links on the Website Optimization blog.

Optimization 20

Optimization Marketing Websites SEM Sample 20

WebMarketCentral

FEBRUARY 4, 2008

Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. With that in mind, here are some of the best articles and blog posts from 2007 on website design considerations and action items.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

JANUARY 23, 2009

In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it.

Optimization 20

Optimization Marketing Websites PageRank Lead Ranking 20

WebMarketCentral

MAY 12, 2008

The most difficult websites to search optimize are those of small or new companies, in a market with larger and more established players, focused on a highly competitive set of keywords. However, a blog can be a valuable tool in helping smaller, newer players improve their rank and generate search traffic.

Small Business Marketing 20

Small Business Marketing Digg SEO RSS 20

WebMarketCentral

JANUARY 7, 2009

In this inaugural post, you can find out what prominent figures like Matt Cutts and Aaron Wall have to say about the future of SEO, how to perform a website health checkup, where to find the best SEO and online marketing videos produced last year, the truth about common SEO myths, the merits of microsites and more.

SEO 20

SEO Microsite Best Practices SEM 20

WebMarketCentral

NOVEMBER 16, 2009

What key trends in search should you be aware of, and how can you adapt to them? Blog SEO Tips: Top SEO Mistakes to Avoid by Blogsessive Alex Cristache details five common SEO mistakes bloggers make that cause their sites to fare more poorly than necessary in search engine rankings. How do you create a 301 redirect?

SEO 20

SEO Forrester Best Practices Adwords 20

WebMarketCentral

MARCH 30, 2009

And what does the future of search hold—according to Google? As It Turns Out, Content Is King by Court's Internet Marketing School Correcting an earlier post entitled "Content Has Never Been The King," the author notes that "If your site doesn’t have quality content, a Google search engineer can crush it with a simple push of a button.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

JANUARY 30, 2008

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. The Alternative Search Engine of the Year, 2007!

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

FEBRUARY 25, 2008

Practical Guide to Website Key Performance Indicators (KPI's) by Search Engine Journal Writer Julie Mason details the key website performance indicators that "help you measure the effectiveness of your website with quantifiable and actionable results," including page views per visit, visits per lead and cost per lead.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

JULY 6, 2009

Another great post from Danny is The Beginner's Checklist for Learning SEO , a step-by-step guide to creating a well-optimized website. They not only provided practical, helpful information for SEO's trying to optimize for dominant search engine but legitimized the entire practice as well.

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

MARCH 19, 2009

11 Top WordPress Plugins Every Blog Should Have by Yoast tweaking websites Internet strategist Joost de Valk details some of his favorite plugins for functions like feed management ( FeedBurner ), rearranging pages ( pageMash ) and internal search ( Search Excerpt ). 10 Things You Need To Know About WordPress 2.7

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

JANUARY 9, 2008

Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. Free SEO Tools Search Engine Spider Simulator from the Webconfs SEO Toolset Spiders and people don't see things the same way.

Analysis 20

Analysis SEO Tools SEM 20

WebMarketCentral

JUNE 17, 2009

LookupPage lets you create an optimized personal profile that, in most cases, will show up very highly on the major search engines, helping you to "own" valuable first-search-page real estate for your name. Exalead An alternative search engine, Exalead may not be a "Google killer" but does provide some interesting features.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

JULY 28, 2008

SEO Best Practices: Essential To Do's for A New Website by Search Engine People Dev Basu outlines five areas that form a foundation for SEO efforts, including proper internal linking, sitemaps and developing a blog. This was actually from December 2007, but I overlooked it last January. In addition to the obvious (e.g.,

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

WebMarketCentral

MAY 28, 2009

How can the Google AdWords search-based keyword tool be used for competitive research? Measuring a Text Ad's Effectiveness by Search Engine Watch The always insightful David Szetela demonstrates the importance of grouping keywords properly before rushing to judgement on the quality of a text ad.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

FEBRUARY 20, 2009

Writing from the fall 2008 SMX East conference, Virginia Nussey relays the advice of several search experts—including Christine Churchill , Ariel Bardin and Marty Weintraub —on the next steps to take beyond basic keyword research.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

NOVEMBER 28, 2007

If you've been in the business world for any length of time, you've probably seen the following somewhere—in a building lobby, on a website, or on a nicely framed poster in an office: The Definition of Insanity: Doing the same thing, the same way, and expecting different results. I coded, I tested, I read articles and blogs.

SEO 20

SEO Tagging Keywords Positioning 20

WebMarketCentral

MAY 11, 2009

For new websites, how can you incorporate SEO best practices into the design from the beginning? What tactics are most effective at driving increased search traffic? How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? What emerging topics and techniques should SEO specialists investigate?

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

JUNE 23, 2008

It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. Start by jotting down a list of the obvious search phrases for the site. —rather than your internal company jargon.

Keywords 20

Keywords SEO SEM Adwords 20

WebMarketCentral

APRIL 10, 2009

If your company is thinking about hiring an outside firm for search engine optimization (SEO), please read this post. Search optimizing your website has become an essential part of doing business. And most of those searchers will click on at least one of the top organic search results.

Paid Content 20

Paid Content SEO Paid Search Agency Work Management 20

WebMarketCentral

MARCH 3, 2008

Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities. SitePal: Avatars and Animated Characters A hosted service that enables you to add speaking animated avatars to any website. A free trial of the software is available here.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

AUGUST 25, 2008

Search the web from a cool 3D interface, using any popular search engine? Testing the Quintura Site Search Widget by Pandia Search Engine News Quintura is an alternative search engine developed in Russia, based on semantic technology. Turn your computer into an alarm clock?

Tools 20

Tools Best Practices RSS PageRank 20

WebMarketCentral

APRIL 7, 2009

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings. tags: Google AdWords, search engine marketing, SEM, Yahoo!

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

AUGUST 24, 2009

Search engine rap (oxymoronic, but true). Search Engine Rap Battle Geeks + alcohol + rap = something you just have to see. Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions. Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. How not to use PowerPoint.

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

SEPTEMBER 10, 2008

But what separates SMO from SEO is that search engine optimization is about owning a top spot in the search engines for your website on a specific term, while social media optimization is about owning the entire first page of the search engines for multiple sites that point back to you for a specific term.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

NOVEMBER 15, 2007

Search engine optimization (SEO) is about as close to a no-brainer as any marketing investment gets: you've made a significant investment in designing and building an attractive, easy-to-navigate, content-rich website, so why not invest just a bit more to make sure it's easy to find?

SEO 20

SEO RFP Advertising Agencies Adwords 20

WebMarketCentral

DECEMBER 1, 2008

It is changing, however, as Google's plans for search personalization are rolled out. Using factors such as geographic location, "preferences" as indicated by your search history, and even integration of tools like SearchWiki and Google Friend Connect (nicely explained by TechCrunch ), Google will customize search results for each user.

SEO 20

SEO Long Tail Marketing Tagging Paid Search Agency 20

WebMarketCentral

JULY 20, 2009

Warren Buffett, Search Marketing Guru? by MediaPost Search Insider In this well-worth-bookmarking post, Steve Baldwin presents a list of "Buffetisms" he has taped up on the wall of his cubicle (Steve Baldwin sits in a cube?!) and how they relate to search engine marketing.

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

FEBRUARY 16, 2009

If you're relatively new to search engine marketing programs such as Google AdWords , these tips can help you get better results for less money. Just as this information helps you optimize your SEM spending, it also indicates what terms you should focus on in your natural search efforts. Bid on your own company name.

SEM 20

SEM Long Tail Marketing Optimization Campaigns 20