search-engine websites 
Customer Experience Matrix
JULY 10, 2013
Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. This is the standard approach among marketing automation products – as Optify says on its Web site, “We know you already have a website and a favorite marketing CMS.”
Customer Experience Matrix
JULY 30, 2009
Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. It also checks posts to ensure they are optimized for search engine rankings.
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Customer Experience Matrix
JUNE 13, 2007
Contrast this with text search systems. Plus, as I mentioned a little while ago, there is some interesting convergence going on between search technology and data integration systems. Plus, as I mentioned a little while ago, there is some interesting convergence going on between search technology and data integration systems.
Customer Experience Matrix
SEPTEMBER 13, 2023
Expanding the scope to include non-marketing systems that interact with customers adds still more sources such as contact centers and support websites. CDP and AI promise to end the chaos by consolidating all those systems into one customer data source and one decision engine. Again, marketing will rarely control these.
Customer Experience Matrix
OCTOBER 2, 2011
In concrete terms, it involves blogging, search engine optimization of Websites, and social media messages. HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic. The company is now doing more to help marketers nurture the leads its attracts.
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